You’re months into a client campaign, things are (seemingly) going well. You’ve been executing a strategy and turning in great reports to the client. But then they ask a question or make a statement that suddenly makes you wonder if you’re on the same page.
Even more critical, the nature of the question or statement indicates that the client has a previously unaddressed, but fundamental, knowledge deficit that is now threatening your account retention. Where did things go awry?
Sooner or later every digital marketer will experience a moment like this, and when they do, a few questions often emerge.
How much does client education matter?
And if client education matters, how much do we invest in it, and how do we go about it?
So to address the first question, “how much does client education matter in digital marketing?”
The short answer is, a lot.
The slightly longer answer is that misunderstandings can happen at several points throughout the client lifecycle and education can make the difference between setting your relationship up for success or failure. In this post, we’ll review the various stages of a client relationship and examine the points where education can be pivotal. We’ll also offer some strategies that can be used to help bridge knowledge gaps, improve client relationships and grow retention.
A lot has been written online about creating content to help with SEO. There have also been dozens of books written about content to go along with the thousands of articles and blog posts dedicated to the subject. With so much information out there, and so many voices and opinions on the matter, it can be a little intimidating for those who are just getting started in content development and a little noisy for veteran SEOs looking for new ideas or perspective.
Where do you start? What are all these tools? And what do some of these terms even mean?
We’re here to offer our perspective on considerations for creating SEO content. We’ll provide a high-level overview for beginners and perhaps even inspire insights for veteran SEOs. In this post, we’ll review 4 critical “Do’s” for creating content for SEO.
We have now been living in the “age of mobile” for quite some time. We talk incessantly about mobile. Our mobile devices have become nearly attached to our hands and yet some businesses and agencies are still lagging a bit behind with their overall focus on mobile-specific search.
Being behind on some trends means missing them altogether, being behind on mobile adoption means being late to a digital revolution. Being fashionably, or at this point unfashionably, late to this party is actually costing businesses money. This is particularly true when it comes to paid search campaigns that include little to no differentiation between mobile and desktop searchers.
Fortunately, it’s not too late to tweak campaigns and ad groups to improve the mobile experience for potential customers. In this post, we’ll cover a few basic tips for maximizing the value of your ads in mobile search.
The CSV widget enables you to integrate CSV files and Google Sheets with your Megalytic reports. Using it, you can import data from nearly any source. Furthermore, you can link to editable Google Sheets, so that changes in those spreadsheets are automatically reflected in the Megalytic report.
Now, you can use the CSV widget to create charts as well as tables. All the data visualization capabilities available in other widgets are now available for use in the CSV widget as well. You can now create line, bar, pie, and time-series charts from your imported data.
As this video demonstrates, creating charts from external data in CSV files or Google Sheets is very easy.
In geometry, a square is a rectangle but a rectangle is not a square. In digital marketing, all Key Performance Indicators (KPIs) are metrics but not all metrics are KPIs. Misunderstanding that logical distinction might be the most common reason for poor KPI selection.
Just because you can measure something doesn’t mean you should if it doesn’t directly relate to a current business goal. Moreover, for any business goal, there might be more than one suitable KPI that speaks to it.
That’s why KPI selection is a critical part of digital marketing strategies that has a direct impact on effective reporting. In fact selecting and showcasing the right KPIs may be more important than any other factor except for data accuracy. You are what you measure.
Choosing and measuring the right KPIs enables and encourages campaigns and initiatives that lead to sustainable growth and digital success. However measuring the wrong KPIs, may incentivize the wrong types of outcomes for long term success.
If you are struggling with choosing the right KPIs for your business, don’t worry, it’s a process! In this blog post, we are going to cover a very basic set of five questions you can ask yourself about your website and organization that will help you identify which KPIs are right for you, and more importantly, why.