Who is your perfect customer? Where do they live? How much do they make? How do they spend their time and most of all, what problems do they have that you can help solve? All of these questions need to be answered, and one of the main ways a business can do that is through the creation of customer personas.
B2B and B2C businesses alike are constantly looking for new ways to understand their customers. The average client has a fundamental understanding of their own customer base but there are gaps in a clients’ perception of a client and what the actual data tells us.
In discussions with clients, most marketers will inquire about customer characteristics, demographics, and interpreted buying signals. But great marketing plans go further, they include the development of specific personas of individuals who fit into the client’s desired demographic, allowing them to shape their message, guide their channels and choose their best tactics.
Today’s post will walk you through the process of starting the personas discussion with your client, explaining why they matter, and how to guide clients through the process of defining them.
Have you ever wished you could talk to Google? Not with voice search like “Ok Google, find the closest Pizza Hut.” But communicate with Google about your content and what your website has to offer? Well, in a manner of speaking, that’s what some kinds of structured data are for.
defines structured data as “any data that resides in a fixed field within a record or file.” For their purposes, Google
explains structured data as “a standardized format for providing information about a page and classifying the page content.” So, while structured data, in general, has a much broader application to data models and programming, for today’s post we’ll be looking at it more from Google’s perspective and how it works with SEO.
Mobile website traffic has become a mainstay in reporting metrics. Across verticals, we’re seeing websites acquire more and more visitors via mobile devices than desktop. But when it comes to mobile e-commerce or m-commerce for short, mobile visitors are more than just a rising KPI. They are the future.
In today’s post we’ll cover some of the social and technical m-commerce trends that belong on every site owner’s radar.
This season, one of the best gifts any business can receive is new data. All of the days, weeks and months leading up to the holidays contain useful information that can be captured and should be applied to future initiatives. So, as this year’s season wraps up and we begin looking forward to what the New Year brings, don’t forget to look back at efforts and analytics to find out what kinds of insights have been left in your digital stocking.
In today’s post, we’ll cover some of the information that deserves documentation to get a head start on what to do and what to expect next year.
Who doesn’t love Google? Well, besides the 77 million or so results for the search “I hate Google.”
Maybe Google isn’t perfect, and there are always reasons to complain. But when it comes to free tools for digital marketing it’s hard to find anyone who has a better or wider variety of offerings to help businesses use data to inform their strategies.
In this post we’ll cover 6 of our favorite free tools from Google and how to use them to build your digital presence.