Creating an SEO Baseline

It’s hard to measure how far you’ve come without knowing where you’ve been. With SEO it’s important to track and show growth over time before beginning any active campaign. This helps create a baseline that you will measure against as your work progresses. This baseline will give you the essential data to prove the results of your efforts.
In this article we’ll delve into aspects that are worth tracking in an SEO baseline. Whether it’s part of an audit or a standalone effort, these are some of the growth metrics you’ll watch over time.

 

SEO Strategy

 

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Google Data Studio vs. Megalytic – What’s the Difference?

For many digital marketing professionals, new Google product releases feel a little bit like Christmas. We’re excited, we’re anxious, we’re wondering if we got the toy we really wanted or an ugly sweater.
Last May, Google launched Google Data Studio, providing limited access to create up to 5 reports. The teaser period gave users a chance to see what the data visualization tool was like. Earlier this year, limited went to unlimited, allowing users to make as many reports as they want. So, of course, we at Megalytic were curious.
In this post, we’ll go through some of the things that Google Data Studio and Megalytic have in common and where the differences are.

 

 

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Reviewing and Reporting On Links

When a digital marketing campaign includes SEO, and it usually should, part of that effort will involve links. Anyone who’s worked on the ground in SEO will tell you that link building is one of the most difficult and important aspects of helping a site improve its organic visibility. That’s why link profile analysis and every link acquired should be recognized and positioned in a report.
If links are a part of your ongoing campaign reporting, they can be built into your SEO Template report. Remember to search engines, links are votes. The more external sites that are voting for you by linking to you, the better. However, there’s a caveat, of course. In SEO, not all “votes” are equal. Some are better than others, so when you get a link, it’s important to dig into the merits of each link.
But what are you looking for?
In this article we’ll take a look at this granular piece of the SEO puzzle and how to review and report on them. This will help clients better understand their importance and the value you bring by securing those links.
People who build links full time understand how difficult new links can be to get. There can be a lot of failure, rejection, and trial and error on the road to new links. So when you get one, it’s worth celebrating. Maybe hold off on the champagne for now, but it’s absolutely important to feature it in your next status report. Make sure you give a thorough review of the link by presenting it in full context.

 

 

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Tips on Writing Facebook Ads for Business

Facebook has proven itself a cost-effective, efficient and powerful advertising platform for many businesses. The right ad can drive website visitors, increase event attendance and even lead to direct sales. For others, Facebook Advertising can feel like shouting into an echo chamber. You post, you boost and then you wait. Sure, the ad reaches people and maybe there is engagement but when you look to see how those interactions translated to website traffic, downloads or revenue the actual impact can be, well, disappointing.
What makes the difference?
There are a lot of factors and variables at play and while there isn’t a single definitive answer as to what makes a great Facebook ad, there is the composition of the ad that serves as the foundation of what you’re putting out into the world. In today’s article, we’ll cover some of the important guidelines to help you create more effective Facebook ads.

 

The Parts of a Facebook Ad

 

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Is it Time to Hire a Digital Marketing Agency?

You may have a list of reasons for keeping your marketing in-house. Maybe it’s, “No one knows the business like my team.” True. “Agencies are expensive.” Also, true. Or maybe it’s just that there are so many vendors out there you have no idea how to pick the right one .
But every business at some point has to take a good, honest look at their resource allocation and decide if there are some things lacking in-house that are worth the expense of outside help. When that moment comes, an inevitable question becomes, “is it time to hire an outside marketing agency?”
In this post, we’ll cover a few of the reasons and scenarios that are a good sign that yes, it is in fact time to look to an agency for marketing help.

 

 

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