Building Facebook Lead Ads That Convert

Facebook lead ads are incredibly useful when you want to create a connection with potential prospects. You can use lead ads to gather emails and other contact information, provide quotes and estimates, get people to sign up for your newsletter, and just about anything else you can think of. The benefit of lead ads is that they help you engage with your audience on a deeper level by collecting contact information.
But how can you create lead ads that are more likely to convert? Luckily, there is a lot you can do to optimize your lead ads. Whether you’re new to Facebook lead ads or simply want your current ads to perform better, this post will help you improve your conversion rates.

Building Facebook Lead Ads That Convert

 

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6 White Label Reporting Features that Agencies Need

Marketing agencies now use many different software tools to do their jobs, including reporting tools. Some agencies worry that their clients might see branding from a tool company on their reports, misunderstand, and think that their work is being subcontracted. Other agencies believe that the tools they use provide a competitive advantage and would prefer that clients and third parties not be able to determine which tools are being used.
These are a couple of the reasons why agencies look a reporting system that they can “white label”. White labeling means adding your own branding to another company’s product so you can present a unified front to your clients. When applied to a reporting tool, this is called white label reporting.
White label reporting is important for your agency’s branding efforts. If you’re not including your branding with your reports, you’re missing out on an opportunity to strengthen your brand and add a personalized touch. Since clients will be looking at your reports regularly, that’s a lot of brand reinforcement. Also, if you offer an agency dashboard for your clients, adding your branding to that will also give a boost to your agency.
Furthermore, some of your clients may want to see their own branding on the reports. Or, maybe a combination of client and agency branding.
But what white label features do you need in your reports and dashboards in order to support your agency’s branding needs? In this article, we’ll be look at 6 of the most important. These are the features your reports need in order to serve as a face for your company’s deliverables.

White Label Reporting Features that Agencies Need

 

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Why You Should Run Campaigns on Bing Ads

As a business owner or marketer, getting more traffic and qualified leads to your website is likely at the top of your agenda.
If you’re like most advertisers, you’re spending most of your search marketing budget on Google Ads because it seems smart. Since they have the bulk of the market (63.5% share vs 24% for Bing in the United States), Google is a behemoth in the world of pay-per-click search marketing.
But if you’re counting on Google Ads to do it all, you’re missing out. More and more of today’s businesses are turning to Microsoft’s Bing Ads to enhance their marketing efforts and get a bigger bang for the buck.
If you’re not familiar with Bing Ads, you’re not alone, but we’ve done your homework for you. In this post, you’ll learn more about why you should run campaigns on Bing Ads and how do it effectively.

We Love Bing Ads

 

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Megalytic Introduces Bing Ads Integration

If you do paid search engine marketing, you know that Google Ads isn’t the only game in town. With Bing Ads, you can expand your audience with lower CPCs and higher conversion rates than Google. And Megalytic can now support your reporting needs because we’ve introduced an integration with Bing Ads.
You can now put together comprehensive search engine marketing (SEM) reports that include data from both Google Ads and Bing Ads. And, in fact, our Bing Ads widgets work in much the same way as our Google Ads widgets. You can drag and drop Bing Ads widgets into a report and customize them to meet your needs.
In this post, we take a look at the new Bing Campaigns widget and show how you can start using it in your reports.

Megalytic Integrates with Bing Ads

 

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How Agencies Use Client Reporting to Sell More Retainers

All new digital marketing agencies, indeed all new businesses, seek a steady flow of cash. In the beginning, this might be done by trying to get as many clients as possible. That’ll work in the short-term, but it’s a bad long-term strategy.
Working a constant stream of one-off projects is no way to make your agency’s cash flow steady. The way to overcome this is to convince your clients to hire you on retainer. To do this, you must show your clients that you offer value over time and that keeping you on-call is in their best interests.
How do you do this? How do you sell marketing retainers? It’s all about client reporting.

How Agencies Use Client Reporting To Sell More Retainers

 

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