As a digital marketer, juggling a variety of advertising platforms is just a part of everyday life. From Google Ads and Facebook to Twitter, LinkedIn, AdRoll, and more, you’re used to having a lot on your plate.
But when you have to worry about installing performance-tracking tags and pixels on your website so you can optimize for each platform, things can get overwhelming. Not only do you have to add this time-consuming task to your IT team’s already long to-do list, but it creates a lot of additional code to manage, maintain, and update.
The good news is that there’s an easier way, and it’s called a tag management system
. If you haven’t used this kind of system before, it’s an incredibly effective way to ease your workload while saving you time and money. In a nutshell, tag management systems simplify the process of adding, editing, or removing tags. These automated systems help you manage your data foundation and streamline tag deployments so your IT team can focus on improving your systems. Tag management systems can also help you launch campaigns more quickly, improve your website performance, and ensure that you are collecting the analytics data necessary (e.g., conversions, leads) to optimize the performance of your ads.
In fact, today’s tag management systems are a crucial best practice for deploying tracking code. If you haven’t used one before, Google Tag Manager (GTM) is a reliable free system. An added bonus is that it enjoys the largest market share among tag management systems.
Fortunately, this isn’t as difficult as you may fear. In this post, we’ll guide you through the steps for installing and debugging the Facebook Pixel using Google Tag Manager so you can free up more time to focus on your business.