Monthly Archives: April 2012

How Megalytic Accesses and Uses Google Analytics Data

I’m in the process of listing Megalytic in the Google Analytics App Gallery. They require a page that explains in “plain language” how we access a Google Analytics account and what we do with the data. So here it is.

How Megalytic Accesses a Google Analytic Account

Metalytic uses the Google Analytics API and authorizes via OAuth 2.0. That means we don’t store your user name or password for Google Analytics.

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Introducing Megalytic

Marketing analytics professionals are overwhelmed with work these days. At one Fortune 500 company, the Director of Marketing told us that his team has only 2 analysts supporting over 180 different web sites, dozens of Facebook pages, multiple Twitter accounts, and email campaigns.

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