Google Analytics provides a variety of metrics for measuring engagement. We have found, however, that often the most useful way to look at engagement is to look at the trend in the actual number of engaged visits to a site. To make this easy for our customers, Megalytic provides the Engaged Visits and UnEngaged Visits metrics, derived from Google Analytics data.
Reporting on goals and e-commerce in Google Analytics can be a stumbling block. So we created libraries of widgets specifically for helping our users visualize this data.