More and more frequently, I’m getting contacted by agencies – digital marketing agencies, web design firms, SEO firms, etc. They want to provide their clients with monthly or weekly reports populated with Google Analytics data, but branded with the agency logo and containing written text describing the insights behind the numbers.
A common question in content marketing is “What content should we promote?”. If your site or blog has a lot of content, and you are looking to put some advertising behind it – or promote it in some other way – its important to choose pages that stand out. Google Analytics can help with that analysis.
“What analytics should we be looking at?”, asked a client recently. I’ve been asked that question dozens of times, but it still caught me off-guard. I assume when I’m hired for a Google Analytics project, the client knows what information they need & my job is to make the analytics produce it. Now, what do I do?