Do you ever feel like you spend lots of time working on web analytics reports that nobody reads? The problem could be too much data and not enough text. At one client, I recently discovered the power of comments to make my weekly web analytics reporting more engaging.
Have you ever been asked to give a web analytics presentation to senior executives? Did you struggle with how to go about the task? This blog post describes a situation I was in where I needed to present to the CEO. It breaks down the steps I took to be successful. Hopefully, my experience can help you.
Did you ever run an ad on Facebook and feel like Google Analytics wasn’t reporting the traffic? Did you notice a jump in your direct traffic instead? Here’s why and what you can do to make sure Google Analytics properly tracks traffic from your Facebook ads.