1. You can leave your tracking code as-is.
2. You can upgrade to Universal Analytics tracking.
3. You can upgrade to Enhanced Ecommerce for Google Analytics.
You understand the importance of using analytics to inform business decisions. If you didn’t, you wouldn’t be reading this. Maybe you’re the person responsible for passing on key insights to your executive team or you’re the pay per click specialist who A/B tests landing pages or the search engine optimization professional looking at page speed to help you diagnose technical issues. Whatever your position or job title, you are someone who believes in analytics.
Today, your audience accesses your website from multiple devices – desktops, tablets, phones, game devices and maybe even other consoles. With so many new user touchpoints, the measurement challenge for marketers has grown. We need to understand user behavior across these devices.
Google’s upgrade to Analytics addresses these challenges. This post describes why you should upgrade and how to do it effectively, even if you have a complex site with lots of custom tracking code.