Have you ever been creating a report for a client or colleague and notice that all kinds of strange traffic from semalt.com, buttons-for-website.com, and other weird places is showing up?
Unfortunately, referer-spam seems to be an increasingly common tactic and may be showing up in more and more of your reports.
Thanksgiving. Black Friday. Cyber Monday. Christmas. Business-to-consumer (B2C) marketers see the holiday season drive substantial increases in website visitors and sales. For many, this season will make or break business results for the entire year.
During and after the holiday season, you will need to report on business performance. How well is the website performing vs last year? Which of our new campaigns are turning out to be the most effective? How can we tweak the campaigns that are underperforming to improve our results? What can be learned from this year’s results in order to improve next year?
Start working on your analysis and reports now – it is never too early. Learn to use Google Analytics and Google Webmaster Tools to compare with last year and identify what’s working this year.
Whether you work for an agency or an in-house digital marketing team, you’ve probably experienced the pain of reporting. Pulling together stats from Google Analytics, AdWords, Webmaster Tools and other sources. Massaging the data you’ve collected and creating charts in Excel. Taking screenshots and pasting them into Word documents for your client or team members to view.
Hours and hours of tedious work, on a regular basis. Why hasn’t somebody built a tool for this?
Actually, we have. Megalytic is a reporting platform for digital marketing that eliminates the time suck of manual reporting tasks. Because you have better things to do with your time, right?
Your company finally got Google Analytics Ecommerce tracking up and running
on the website. As the resident analytics pro, your job is to now take that data and turn it into insights that can help your company market better and be more profitable.
But, where to start?
The Google Analytics standard Ecommerce reports provide an amazing amount of insight right out of the box. In this post, we take you through some of the key Ecommerce reports and indicate how the data they provide can help your company optimize your online selling.
The Sales team needs leads and your Marketing department is doing everything they can to bring visitors to the website. Both groups need to know what’s working so they can double-down on the lead generation strategies that work best.
Everyone is looking at you, the analytics guru, to help them identify what’s working and what’s not. SEO, email marketing, paid search, social media – which efforts are attracting and engaging high-quality inbound leads?
So how do you measure the effectiveness of a lead generation website? How do you create reports that identify success and highlight areas for improvement?
The key is to focus on goal completions at the top of the conversion funnel and pulling together a report that identifies the channels that most effectively attract website visitors who engage with the business.