Monthly Archives: December 2014

Why White Label Digital Marketing Reports?

Your boss is asking for metrics on the latest campaign.
A client needs monthly reporting on website performance.
Nearly every day someone needs data about something and they’re looking at you to have the answers.
How do you handle reporting requests like these? One (cumbersome) way is to cut and paste from tools like Google Analytics and then format a report as best you can in Word or Excel. Or, you can simplify your reporting by using a tool like Megalytic to produce professional, white label reports that are branded with your company logo.
Whether you are a data analytics guru, or an agency marketing manager, reporting is an important part of your job. It’s how you communicate with your audience. White labeling your reports elevates the quality of your communication. It tells your audience the report contains important, information that you have prepared and carefully-assembled specially for them.
This post describes how to use Megalytic’s white labeling features to professionalize reporting.

white labeled report

 

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What to Check When Taking Over a Google Analytics Account

Doing any kind of web work for a client starts with getting your hands dirty in their data. You need to know how much traffic an existing site receives, how much time users spend with the site, what pages they view and how many users convert to leads or sales for a business. But, before you can uncover any of that information, you need to make sure your client is receiving the right data in the first place.
Often, they’re not.
As a digital marketer, it’s your job to review any account you’ve been tasked with to ensure you are seeing accurate data and that you understand how past changes to the site and marketing campaigns are reflected.
Where do you start?

checking google analytics implementation

 

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Megalytic Upgrade – December 2014

Just in time for the New Year, we’ve released a significant Megalytic upgrade, packed with new features for better reports and easier handling of large-scale reporting.
New features include:

  • KPI Widgets – Small size indicators that provide at-a-glance reporting on the performance of key metrics. This is something people have been clamoring for –details here.
  • User Workspaces and Security – Each user in your organization who logs in to Megalytic can now have their own personalized workspace where they see only the reports they need to see – details here.
  • Custom Dimensions – Create charts and tables using Google Analytics Custom Dimensions.
  • Content Groups – Support for Google Analytics Content Groups has been added.
  • Week Ending Day Adjustment – Choose either Saturday or Sunday for the week ending day in charts and tables based on Google Analytics data.

Megalytic's new KPI Widgets

 

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Tracking Facebook Users with Google Analytics

You have a Facebook strategy. Whether it’s one you lead for your company, or one you created for a client of your agency, you’ve implemented a strategy on Facebook to guide users from the social network to content on a website you control.
How are you tracking that strategy?
Sure, Facebook Insights does its best to keep marketers abreast of clicks, reach and engagement on Facebook, but you need more. Once you’ve driven traffic from the platform to your website, the next step is tracking those users to determine where they are going on your site and how well they are engaging with your content once they’ve landed. Google Analytics can help fill in the data gaps that result when using Facebook Insights alone.

google analytics chart showing facebook traffic

 

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Tracking Traffic from Social Media with Google Analytics

You’re doing everything you’ve been told you’re supposed to do. You’ve claimed your social media profiles, you’re talking to customers online and you’re diligently posting content each and every day. But is it moving the needle? How do you measure how much traffic to your website those posts are generating? Or, how well that traffic converts?
Maybe your boss wants to know, or – if you work for an agency – your client wants to know. By accurately measuring your website’s social media traffic, you can determine which social networks deliver the most valuable traffic.
Out of the box, Google Analytics provides reports that can give you a lot of insight. However, unless you are tagging your social media campaigns effectively, they will significantly under-report your actual social media traffic.
This post shows you how to use the social media reports in Google Analytics and how to make sure they are accurate by effectively tagging your social media posts.

image showing social media being tracked by google analytics

 

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