Monthly Archives: March 2015

Justifying the Cost of an Analytics Reporting Tool to Your Boss

It’s that time again! The dreaded week when you need to produce all the monthly analytics reports – dozens of them, maybe even hundreds – to send off to clients! You’ll spend the next 40 hours (or more) of your work life focused on grunt work – cutting and pasting and formatting – while your other work piles up all around you.
But you’re savvier than this. You know this work could be automated with the right tool. You may have even done your research and identified the tool that’s right for your company. But budgets are tight and everything needs to be cost-justified. To get your boss to pull the trigger (or sign off on the purchase), you need to justify the cost of that analytics reporting tool and show why it’s a good business decision.
This post is designed to help you do that, providing you with the ammunition you need to show how investing in an analytics reporting tool will save money and add value to the business.

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Is Reporting A Priority For Your Digital Marketing Agency? It Should Be!

There’s one thing digital agencies know – it’s not just what you did that matters, it’s the results you can prove.
Reporting makes up a crucial portion of a digital marketing agency’s relationship with its clients. Agencies must continuously demonstrate value, proving their work (and worth) over and over again to demonstrate how their actions have helped businesses succeed. To do so, the members of your agency must not only know how to do their job well, but also how to show clients the results of their work. Preparing reports on a regular basis will help to build relationships, educate clients, give proper credit to your efforts and show transparency.
In this post we’ll cover the importance of regular reporting and the benefits it offers, not only to clients, but to the agency, as well.

Monthly Report for an Agency Client

 

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Identifying & Showing Digital Marketing KPIs in Megalytic – Part 2: Cost Objectives

Most of us don’t have unlimited marketing budgets. Even Super Bowl commercials, which can cost $4.5 million for a 30-second spot, have to fit within a budget. That budget is determined by their value to the business’ overall marketing objectives.
But how do you measure that value? What metrics are most appropriate for the digital campaigns that your business is running?
In this post, we look at how you can identify KPIs relating to the cost effectiveness of your campaigns and how you can report on them in Megalytic.
This is the second part of a series looking at KPIs. In Part 1, we focused on KPIs based on business objectives. In Part 2, we’ll look at KPIs based on cost objectives.

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Identifying & Showing Digital Marketing KPIs in Megalytic – Part I: Business Objectives

You been asked to prepare a monthly report to track digital marketing performance. But, with all the different marketing activities going on within the organization, you have questions.
Questions like:
  • Where should you start – which campaigns or activities are most important to look at?
  • What metrics should you focus on – traffic, engagement, conversations, etc?
  • And, of course, how should you visually display the results to best communicate the insight?
It’s a lot to consider! Thinking in terms of Key Performance Indicators (KPIs) is a good place to start. KPIs are metrics (quantifiable measures) that your organization can use to evaluate how well a campaign is meeting its marketing and business objectives. For example, say the goal of a campaign is to introduce women between 18-26 to a brand. A KPI for that campaign might be the number of new unique website visitors from that demographic that happen during the course of the campaign.
In this post, we look at how to identify KPIs for your digital marketing campaigns, and how best to report on them using Megalytic.

Blog Image for Megalytic KPIs Part 1

 

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Understanding Google Analytics Data Sampling

Have you ever compared different reports from the same Google Analytics account and noticed the numbers don’t quite match up? Has it ever made you question your sanity or made you wonder if you’re working a little too hard?
We’ve all been there.
Thankfully, you’re (probably) not losing your mind; you’re seeing data sampling.
Data sampling is an analysis technique that uses a smaller subset of your data to identify larger patterns and trends. Google Analytics uses data sampling to speed up the performance of its queries and calculations when your website has a large volume of analytics data in storage. This most commonly affects sites that receive a high amount of traffic where Google needs to store all the “hits.”
So, if your site sees a high volume of sessions, then the variances you’re seeing are likely reflective of results being drawn from a smaller sample of your actual data. – data sampling.
Of course, conflicting numbers in reports can generate concern, especially when you want to ensure you’re always presenting the most accurate data available to your client or boss.
Let’s take a closer look at what data sampling is, how to identify when it has occurred, and how to address it.

Blog Image Google Analytics Data Sampling

 

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