When planning a Google AdWords campaign, you want to make sure you’re reaching the right people. That probably goes without saying, right? After all, rich targeting features are one reason you love digital advertising to begin with. It ensures that you’re only reaching those likely to be interested in your product or service.
Keywords are one important way to target your ads to prospective customers, but it’s not the only way. Targeting by geography can also help ensure that you’re reaching people in the regions that are most likely to do business with you.
For example, if you own an insurance company that only services customers within 30 miles of your Austin, TX office, you don’t want to pay for clicks coming from New York or Seattle. Regardless of how interested Seattle residents may be in working with you, they’re unable to sign on as clients. Spending money to target them wastes your budget.
Or maybe you’re a technology company targeting nationally. Even with customers scattered across the country, you can use geographic targeting to focus on promoting your services to technology hubs located in major metro areas because you know these folks are most likely to become customers.
Thankfully, AdWords lets you target geographic areas with incredible precision. Let’s take a look at the options available, along with some tricks on how to take advantage of them.
AdWords Integration – that’s the big news for this Megalytic upgrade. But, that’s not the only new feature. In our continued drive to create the world’s best analytics report writing and publishing platform, we’ve added additional improvements including Multiple Sender Emails, Reusable Filters, Adjustable Column Widths on Tables, and Improved Formatting for CSV Widgets.
New features include:
- AdWords Integration – Pull data into Megalytic reports directly from your AdWords accounts using 4 new AdWords widgets – details here.
- Multiple Sender Emails for Whitelabel – You can now send out Megalytic reports under multiple email addresses instead of a single default. – details here.
- Filter Library to support reusable filters – Rather than creating filters for each widget, you can now save filters in a library and reuse them. – details here.
- Adjustable Column Widths on Tables – All Megalytic tables now have adjustable column widths. Simply hover, click, and drag a column border to resize the column.
- CSV Widget Column Types – We’ve improve the formatting options for the CSV Widget. You can now define the type of a column (e.g., Number, Percentage, Currency) and it will automatically be formatted correctly. You can also set the number of decimal places to provide consistent formatting in numerical columns.
You spend your day managing AdWords campaigns. Actually, it’s more than that. You’re a master of Google’s search and display networks—modifying and updating bids to constantly achieve the best results. It’s your job to deliver not just any traffic, but traffic that converts as economically as possible.
And you’re good at it!
But, in today’s digital marketing world, it is not enough to just be good. You need to communicate your success to others. That means providing your boss or client with regular reports that prove performance and that show worth—not only yours, but the worth of the campaigns you’re running.
Historically, producing these reports has been kind of a drag. Cutting and pasting screenshots from AdWords is ugly. Exporting the data to Excel and creating your own charts and graphs is a massive time suck.
Now, there is a better way.
Megalytic is excited to announce a new integration with Adwords that will allow you to create beautiful AdWords performance reports in a fraction of the time it takes to produce them manually.
Let’s take a walkthrough of this new AdWords integration.
Whether you conduct business purely online or you engage with customers face-to-face, your website is an indispensable point of contact for your customers and for your marketing. It’s where potential customers can go to learn about you, where they can check you out and where they can decide if you’re the type of company that they want to do business with. And because your website is so important, it makes your site analytics—the way in which you measure what happens on your website—equally important.
Use your analytics to answer questions like:
- What happens on your website?
- How do people find your site?
- What pages do customers look at most often?
- What sources drive the most leads?
- And a lot more!
Assuming you’ve already set up Google Analytics on your site
, how can you move forward to start using analytics to inform your business decisions? You’ll want to make sure your team is on board, as well as ensure that you’re looking at the right data to relate to your business goals.
Everybody knows you are the data guru. That means the tough reporting challenges always end up in your lap. But you don’t mind—you’re good at what you do. It’s also kind of interesting to be on the frontlines, fielding questions and observing what people are most concerned with. Lately, you’ve been fielding a lot of requests for data organized by content type.
The content marketing department wants to see data on how well stories about new mothers are doing. The media department wants to know how well video articles are doing. The only trouble is that the website isn’t organized by content type. So, traditionally, there was no way for Google Analytics to report on just the stories about new mothers or the articles containing videos.
But a solution is finally here!
With the help of Content Grouping
, you can now tell Google Analytics how to identify the type of content that you want to report on.
And, since Megalytic supports Content Groups, you can include stats organized by content type in your Megalytic reports. Isn’t the future wonderful?
Let’s look at an example to see how all this works in practice.