If you’ve been reading the Megalytic blog for any length of time, you know we take getting to know your audience pretty seriously. We think all businesses should know what their audience looks like, what they’re interested in and the types of content they’re most prone to read and to share. However, that’s not all. Evaluating you website users’ technology –or how they are physically accessing your website—is equally important, and allows you to better plan site builds, flag device-specific issues, and better understand your audience overall.
This data proves valuable not only for developers and creative staff, but also for clients who want a better grasp of how people are accessing their sites.
As mobile and tablet devices continue to dominate a larger percentage of Internet access, you’ll want to include this data in your reports. To easily break down what devices people used to view your site, use the Traffic by Platform/Device widget within Megalytic.
Google Analytics is one of the most insightful ways to see how people are using your site. But it’s also incredibly useful for identifying problems that your users are encountering while they are there. Patterns like drop-offs in traffic can guide you toward issues that need your attention, while direct metrics like error page hits and notifications in your account can indicate potential problems you need to fix. There are a few sections of Google Analytics that can be highly informative for helping you assess possible site errors.
Marketers love Megalytic because it allows them to portray and filter data from Google Analytics, AdWords and Search Console in near endless ways. This allows marketers to present better marketing insights to their boss or client to inform decisions and see greater results. However, sometimes the data you want to show isn’t coming from Google—it’s coming from a third-party source that may not directly integrate. In these occasions, marketers are able to add data to Megalytic reports in different ways – they can use the CSV widget within Megalytic to import data as a table within the report or use the image widget to enter the data as a screenshot.
In this post, we’ll show you how to include spreadsheet data and images in Megalytic. Let’s start with how to use the CSV widget.
When you think of Google AdWords, you may immediately associate it with paid search – bidding on keywords for ads to show up in search results. However, AdWords also offers powerful capabilities for targeting individuals via display advertising. Display advertising includes several forms of online advertising including banner ads, text ads and others. A strong display campaign can provide excellent support for reaching people beyond search, allowing you to show ads on strategically placed sites around the web to capture a customer’s attention.
To build a successful display campaign, you want to reach as precise an audience as possible. In this article, we’ll cover how to get a display campaign off the ground and how to focus your targeting toward the right audience.