You have your go-to analytics reports – the ones you use on a regular basis to look at data by channel or to assess paid search engagement on your site. These reports are your tried and true, and the ones you constantly turn to for fresh insight. While it’s natural to have favorites, remember that Google Analytics often introduces new reports that give marketers additional ways to analyze website data.
Instead of ignoring them, take advantage!
The Treemap report is one such example, giving marketers a different way to compare volume and engagement by channel in Google Analytics. Through this report, you can identify performance holes in paid search campaigns, evaluate the benefit of links on other sites for driving traffic, and assess the effectiveness of social networks. Let’s take a closer look at how to read the Treemaps report, as well as how to apply the data to your online efforts.
Ah, the search engine optimization (SEO) report!
It’s one often feared by both marketers and clients alike. Marketers struggle to pull together a report that helps clients understand the impact organic search is having on their site, in a way the clients will understand. Clients, on the other hand, can have trouble tying organic results to business goals or deciphering what all those charts even mean.
When showing search engine optimization results for clients, you want to present information in a clear, concise format that balances showing detail with highlighting the metrics that matter most to the clients’ business.
Thankfully, Megalytic allows you to create powerful, easily-editable SEO report templates to show the most relevant analytics information to your clients.
Let’s look at three Megalytic widgets that can help you do that and which should be included in your SEO reports.
You spend time each month assembling digital marketing reports to share with clients, providing them access to important campaign data. You value these reports (as well as the reporting process), so you also make yourself available for regular discussions to help clients understand the progress that was made, what this month’s data means and how it translates to larger business goals.
This care helps clients understand what is happening today, but what if they want to quickly revisit what happened six months ago? Or what if they want to check on some metrics before your next scheduled call? It would be nice to be able to give clients access to a dashboard that allows them to look up this week’s website traffic or recall the number of conversions they received last quarter.
Now, with Megalytic, you can.
Megalytic’s new client dashboard feature allows you to create accounts for each client, in which they can log in and see the reports you’ve chosen to share. Instead of forcing clients to recall previous reports or to dig through piles of old email, this new feature allows them to easily look up data by logging into their own dashboard. Clients can select the date ranges they want to use for the reports – allowing them to view current or past data.
Whether you’re using your Megalytic account to create reports for one client or 100 clients, this feature allows you to easily share access to just the relevant reports with just the right people.
You’ll find several benefits to the client dashboard feature:
- Add an unlimited number of clients
- Host reports with Megalytic or from your own domain
- Allow clients to modify date ranges and download PDF versions of reports
- Share only the reports you wish, and only once you’ve sifted through data and have added commentary to call out results to your clients
Let’s take a closer look at how to set up reporting dashboards for your clients.
While historical analytics data can be used to guide long-term website strategy, real-time analytics data can be used to monitor and analyze website traffic on the spot. Google Analytics offers a real-time view that allows you to see how many active users are on your site right now, including where they’re located, how they found your site, what pages they’re viewing and the actions they’re taking.
This level of real-time analytics is helpful both for testing implementation of tracking code, as well as for monitoring site traffic when events dictate special attention to the website. Let’s talk about a few scenarios where real-time analytics may be helpful for marketers, as well as some tips for using the interface.
The year 2015 saw incredible growth in the digital marketing world, from ever-increasing mobile use to expanded capabilities for tracking web users. Whether you’re an in-house marketer or a member of a digital agency, this is an exciting time, and it’s important for you to stay aware of upcoming digital marketing trends. It will not only affect how you optimize websites for organic search, how you build sites moving forward, how you track data and how you create online advertising campaigns, it will give you more insight into the most important marketing component of all – your audience. In this article, we’ll cover a few of the top marketing trends we’ve seen on the web this past year, as well as what marketers should be focusing on in 2016.