Monthly Archives: August 2016

Understanding the Funnel Visualization in Google Analytics

A conversion is a conversion right? A customer bought something. An interested party requested more info. Touchdown.
We love to measure the wins, but we all know it’s not that black and white. The people who did convert went through a series of steps to get there, but what were those steps? Were they ones we carefully laid out or are users creating their own pathways?
More importantly, what about the conversions we didn’t get? How many times were we so close and then lost the sale for one reason or another? Finally, what were those reasons and how do we fix the holes that are costing us money?
Measuring conversions is crucial for any online brand. However, simply measuring the final conversion point doesn’t tell the full story for many sites. For example, an ecommerce site generally involves a multi-stage checkout process: placing an item in your cart, entering payment details, reviewing the final order, and deciding to purchase. An event ticketing site or a site promoting class signups may also contain a similar setup.
In the marketing world, we talk about the “funnel,” the sequence of steps a user takes to convert to a qualified lead or sale. On the Google Analytics end, this funnel translates to a sequence of pages the user goes through to complete a conversion. The user may drop off on any page in the process due to poor experience, a slow site, unexpected costs, or other factors influencing the final decision.
According to research by Kissmetrics, 79% of people who experience less than optimal website performance are less likely to return to make a purchase from that site. Analyzing funnel performance helps to identify potential barriers that people may experience on your site.
In this post, we’ll cover how to view and analyze the funnel performance within your Google Analytics account.

 

Google Analytics Conversion Funnel

 

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4 Uses for Spreadsheet Integration in Megalytic Reports

If you’re like us, you love your data. Half the fun of a marketing campaign is measuring how successful your efforts were and learning from the results. Google and Facebook are tremendous sources of data, and they give us so many metrics that we’ve been able to write entire posts about how to use a single view. That’s why the Megalytic platform offers you a powerful combination of sources to aggregate data in your reports, including Google Analytics, Google AdWords, Search Console, and Facebook.
However, in spite of how great these systems are, they don’t always have all the data you need to show, because some insights just don’t come from these sources. Information from other tools or efforts can’t always be captured neatly within analytics.
At least not yet. We can hear the wheels turning at Google as we write this.
In the meantime, to compensate for all of those other circumstances, Megalytic allows you to incorporate custom spreadsheets into your reports.
Whether you’ve aggregated data about leads and revenue or pulled custom data on organic search rankings, any data that you can show in a spreadsheet table can be shown in a report.
Simply use the CSV widget to upload a file or link to a Google doc. First, let’s quickly review how to access and integrate this widget.

 

Re-Arrange Spreadsheet Columns in Megalytic

 

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Megalytic’s New Integration with Facebook Ads

We are pleased to announce Megalytic’s integration with Facebook Ads. Marketers can now easily incorporate Facebook Advertising data into their reports. This integration brings us one step closer to our goal of becoming a one-stop shop for all Marketing reporting needs.
Like our integrations with Google AdWords and Facebook Insights, the Facebook Ads integration is easy to use, yet powerful. This short video shows how it works.

 

 

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