When it comes to data-based reporting, templates aren’t just a good practice – they can be a lifesaver! Using repeatable formats with plenty of room for customization is the key to maximum efficiency. In agency life, with a thousand things to do every day, efficiency is everything.
A solid foundation is essential to making templates work. Taking the time to build a strong infrastructure that will serve you and your clients is worth the extra effort at the outset. We’re here to help make that even easier.
So, imagine today is the first day of a new quarter. You need to start cranking out digital marketing reports for all of your clients. But where do you start?
Whether you’re just getting started building reports or have been creating reports for years, we want to share some of our favorite tips on building report templates that highlight your agency’s awesome work. Like everything, the first step is to know your goals, so start by thinking about the data that you need to include in a report.
Deep down somewhere, everyone dreams of having their own business, being their own boss and seeing their ideas become a reality. For as many reasons as there are people, most of us never become entrepreneurs. But for those that do, the age we live in comes with advantages and pitfalls to be used and navigated.
Whether you’re a small business owner or a marketing manager for a startup, you know that businesses face many challenges getting off the ground. Raising awareness about your brand, knowing what marketing channels to invest in, managing time and resolving reputation issues are all common to businesses small to large.
Thankfully, resources in the digital marketing world can help to solve these problems. In this article, we’ll offer a few tips for using digital marketing strategies to address problems that business owners and marketers far commonly encounter.
Sometimes, we still think of analytics as the geeky data for the analyst nerds. They love their numbers and their spreadsheets. The stuff that isn’t for clever writers, creative artists, genius developers, charismatic sales people, masterful account managers or fearless leaders.
Maybe. Maybe once upon a time that was true. But not anymore. Everyone, at every level, can benefit in some way from knowing how to log into Google Analytics and look at a report or two.
Employees throughout a digital marketing agency should have some degree of training in Google Analytics. While it’s tempting to assume that only staff directly managing projects like reporting or managing AdWords campaigns need this knowledge, relying on those front line analysts to “deliver the message” can sometimes work the same way as a game of telephone.
Google Analytics expertise is invaluable for people across the company. In this article, we’ll talk about how analytics knowledge ties into the daily routines of individuals in positions outside of the obvious SEO, PPC, and Analytics staff, with examples of how the data can be used for each.