Monthly Archives: November 2016

Tips for Building Your Data Reporting Templates

When it comes to data-based reporting, templates aren’t just a good practice – they can be a lifesaver! Using repeatable formats with plenty of room for customization is the key to maximum efficiency. In agency life, with a thousand things to do every day, efficiency is everything.
A solid foundation is essential to making templates work. Taking the time to build a strong infrastructure that will serve you and your clients is worth the extra effort at the outset. We’re here to help make that even easier.
So, imagine today is the first day of a new quarter. You need to start cranking out digital marketing reports for all of your clients. But where do you start?
Whether you’re just getting started building reports or have been creating reports for years, we want to share some of our favorite tips on building report templates that highlight your agency’s awesome work. Like everything, the first step is to know your goals, so start by thinking about the data that you need to include in a report.


Conversion Rate by Channel


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Digital Marketing Solutions for Business Problems

Deep down somewhere, everyone dreams of having their own business, being their own boss and seeing their ideas become a reality. For as many reasons as there are people, most of us never become entrepreneurs. But for those that do, the age we live in comes with advantages and pitfalls to be used and navigated.
Whether you’re a small business owner or a marketing manager for a startup, you know that businesses face many challenges getting off the ground. Raising awareness about your brand, knowing what marketing channels to invest in, managing time and resolving reputation issues are all common to businesses small to large.
Thankfully, resources in the digital marketing world can help to solve these problems. In this article, we’ll offer a few tips for using digital marketing strategies to address problems that business owners and marketers far commonly encounter.


Digital Marketing Solutions


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Who Should Have Google Analytics Training?

Sometimes, we still think of analytics as the geeky data for the analyst nerds. They love their numbers and their spreadsheets. The stuff that isn’t for clever writers, creative artists, genius developers, charismatic sales people, masterful account managers or fearless leaders.
Maybe. Maybe once upon a time that was true. But not anymore. Everyone, at every level, can benefit in some way from knowing how to log into Google Analytics and look at a report or two.
Employees throughout a digital marketing agency should have some degree of training in Google Analytics. While it’s tempting to assume that only staff directly managing projects like reporting or managing AdWords campaigns need this knowledge, relying on those front line analysts to “deliver the message” can sometimes work the same way as a game of telephone.
Google Analytics expertise is invaluable for people across the company. In this article, we’ll talk about how analytics knowledge ties into the daily routines of individuals in positions outside of the obvious SEO, PPC, and Analytics staff, with examples of how the data can be used for each.


Google Analytics Content Groups


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Building Trust with Data Analytics

Readers of this blog know that I feel reporting is a hugely beneficial because it helps to build trust between marketers and their clients. This is true for in-house marketers and their internal clients as well as agencies and their external clients.

Recently, I was interviewed on this topic, and I recommend you check it out because it reflects really well how I feel about the importance of data for trust: Building Trust with Data Analytics.


Mark Hansen - Building Trust with Data Analytics


What Can Google Analytics Track? 4 Surprising Customizations

The words “custom made” have become almost synonymous with quality. In a world where everything from email communication to browser preferences are personalized, we have almost come to expect to have our individual needs and preferences met everywhere we go. Google gets that. Google knows that it’s not enough to get personalized search results on the front end, you need more control and more customization of your data, too.
The Google Analytics interface offers a wealth of information through its built-in reports, especially once you know the top analytics reports to watch. But there are many times you want to see data you just can’t view in these standard reports.
No worries, Google has you covered.
Thankfully, customizing Google Analytics can allow you to track results on a level beyond what you get in the default reports. You can use features like Segments and Custom Reports to get more information, as well as using some backend features that you may not be aware of. In this post, we’ll show you a few tips to better track data that is specific to your business metrics in order to get more granular with your analysis.


Google Analytics Create Completion Rate Report


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