Who doesn’t want a great website?
With practically every business seeking to establish an impressive web presence, building and hosting websites has become a major industry. This field employs over 127,000 individuals in the US alone, according to the Bureau of Labor Statistics
. Developers, programmers and IT professionals are seeing the demand for their skills rise as digital needs become pervasive in nearly every vertical.
Website development companies typically seek to provide a brand with an online identity through a functional, well-designed website. However, many development companies are overlooking an opportunity to engage beyond the point of building and hosting websites. In this article, we’ll talk about opportunities to use analytics reporting to grow client relationships past web development and hosting services.
Humans are visual creatures. A widely cited statistic states that 65% of the population are “visual learners”. No wonder most people would agree with the colloquial wisdom that “a picture is worth a thousand words.”
Google gets that, and that’s why there are a number of great ways to use the AdWords Report Editor for both data analysis and client communication.
The Report Editor is perhaps one of the most underused features in AdWords. Rolled out toward the end of 2015, this tool allows you to analyze data within your account in a more visual, and sometimes more granular, view than the main reporting section can produce. In fact, you can even create some reports that previously required an export into Excel.
PPC managers can use the Report Editor in a number of ways to look at performance and use those metrics to optimize campaigns. In this article, we’ll walk through accessing this tool and using it to create some practical, and fascinating, reports.
As digital marketers we’re always on the hunt for ways to improve speed and efficiency without sacrificing the analysis that leads to those campaign defining “Aha!” moments. That’s why there is an entire industry comprised of tools and platforms designed to make our jobs easier. One part of that industry is browser extensions that are created to provide at-a-glance details in a consolidated view.
While they may not necessarily make our work less complex, a number of these extensions can help you streamline tasks like testing analytics configuration and analyzing SEO metrics. In this article, we’ve listed several Chrome extensions that we recommend for improving your digital marketing workflow.