Monthly Archives: July 2017

3 Ways to Make Your Analytics Reporting More Visual

Humans are often visual learners. In fact it’s been estimated that up to 65% of people are visual learners and assimilate information more easily using images, colors and other aids. The same source at the University of Alabama suggests:

“Visual aids add a new dimension to presentations. When used properly, they can help you to more effectively deliver your message by adding impact and interest.”

While this speaks specifically to students in a learning environment, it’s a good lesson for digital marketers too. Part of a marketer’s job, whether they work in-house or for an agency, is to help colleagues and clients to understand the effect of initiatives and to use data to locate insights and demonstrate results.
This job becomes much easier when visual components can be successfully integrated into regular reporting. In this article, we’ll go through some ideas for how you can make your digital reports more visually appealing and ultimately more effective.

 

Make Analytics Reports More Visual

 

Read more

5 Questions for Choosing a Digital Marketing Agency

Raise your hand if you’re guilty of always trying to do everything yourself.
Don’t feel too bad. You’re not alone.
It’s common for business owners and marketing managers to have difficulty handing over the reins. After all, it’s your name on the line! That makes it hard to trust others, to rely on them, or to believe it’s possible that they would do something as well (or better!) than you would if you did it yourself.
What savvy business owners and managers discover in time is that to grow the business and to expand beyond where it is today – they need help. More specifically, they need marketing help to get the word out about what they do and how they do it to attract those looking for it.
Hiring a digital marketing agency can help. With the right partner, businesses gain access to specialized expertise, a teammate to bounce ideas off of, and get back time to focus on the things they do best. You also reduce internal hiring costs by going outside for new services.
Today we share five questions to ask when choosing a digital marketing agency to help you make sure you’re getting the assistance you need and the quality you deserve.

 

Pitching Agency Business

 

Read more

Managing an International PPC Campaign

One of the most exciting things about the digital age is its contribution to growing the global community. We are all more connected and more accessible to one another than we have ever been. While that is monumental for social and political reasons, it also fundamentally changes our ability to do business internationally. 20 years ago a U.S. business may never have considered a customer base in Beijing. Today, it’s happening every minute.
Taking a brand worldwide creates new potential for revenue but it also adds a new level of complexity to your marketing strategy. You have to understand language, cultural and legal nuances to effectively reach people in various countries. When you’re dealing with online advertising, you have to understand how targeting and bidding will be impacted by expanding into other countries.
In this post, we’ll cover tactics for reaching an international audience via PPC advertising. First, start by thinking about how international targeting relates to your campaign structure.

 

International Flags

 

Read more

Megalytic Announces Support for Scandinavian and Finnish Languages

Reporting tool now provides digital marketers with reports and dashboards in Dansk, Svenska, Bokmål, and Suomi.
Megalytic, the leader in report automation for digital marketers, announced today that their product now publishes digital marketing reports in 4 new languages. Responding to customer demand from Scandinavia, Megalytic now provides translations of chart titles, column headings, axis labeling, date ranges, metric names, etc. in the following languages:
  • Danish
  • Swedish
  • Norwegian
  • Finnish
Megalytic users can set a default language for their reporting and override that default for individual reports. So, a Digital Agency in Denmark may set their default language to Dansk (Danish), but if they are creating a report for a client in Sweden, they could select Svenska (Swedish) for that client’s report.
Users also have the ability to override individual translations within a report. For example, in Suomi (Finnish), Megalytic translates “Bounce Rate” as “Kimmokemäärä”, but if the English term is preferred in a particular chart or table, users can override the translation and manually enter “Bounce Rate” in one place, while the rest of the report remains in Suomi.
This is a follow-on enhancement that furthers our commitment to Support for Multiple Languages.

For more information, read the full: press release.

What To Do When Google Analytics is Not Reporting Important Data

You’ve got your popcorn ready. It’s been weeks since you launched your new website, and the geek in you is ready to consume all the data like it’s the release of the latest Marvel superhero flick. So, you log into Google Analytics. You’re anticipating droves of people visiting your brand new site and you’re anxious to study their behaviors. Then suddenly, excitement turns to horror when you see a grand total of zero sessions for the entire period that your site’s been live. If you’re accountable to provide traffic results to your boss or to a client, horror turns to panic. You now have no data to pull from.
You know that you SHOULD be seeing traffic on your site. You’ve been running ad campaigns that show clicks to your site. Organic search was previously driving daily traffic. You’ve been linking to your site from social media. So have you actually had no visits, or was Google Analytics not configured properly?
Get ready to channel your inner Nancy Drew and launch a thorough investigation to answer these questions.
As powerful as Google Analytics is, any number of problems can interfere with collecting accurate data. In this article, we’ll review some common reasons Google Analytics may not be showing the numbers you expect.

 

Google Analytics Data is Missing

 

Read more