Monthly Archives: September 2017

How to Present a Digital Marketing Report

When we’re given a gift, in theory, it’s what’s inside that counts. Does it matter if it’s packaged in elaborate gift wrap or plain brown paper? Does it matter if something is hand delivered by a friend or sent via UPS? No, it’s the gift (or even the thought) that counts. But let’s be honest – it’s not that simple when it comes to monthly digital marketing reports for your boss or client. Even if the work is exceptional and the results are amazing, without the right packaging and delivery, the real value of what you’re giving may be lost.
So, how do you present a digital marketing report in a way that ensures the meaning of the message isn’t lost because of the way it’s delivered? In this article we’ll cover some of the ways to create and deliver reports the strongest way possible.

 

Presenting a Digital Marketing Report

 

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Local SEO Reporting Ideas

Sometimes a website’s audience is global and we want to cast the widest net possible to attract visitors online. But sometimes what really matters in terms of data is a little closer to home. For example, a business based in Florida might find it cool that its website gets visitors from Bali, but it’s probably not going to result in an in-store customer or service call.
When a web user’s proximity to a physical location defines whether or not they can be a viable customer, local SEO is going to be a critical component of an overall marketing campaign. In this article we’ll provide a few ideas on how to report on your efforts as they pertain to a website’s local performance.

 

Local SEO Reporting

 

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