When we’re given a gift, in theory, it’s what’s inside that counts. Does it matter if it’s packaged in elaborate gift wrap or plain brown paper? Does it matter if something is hand delivered by a friend or sent via UPS? No, it’s the gift (or even the thought) that counts. But let’s be honest – it’s not that simple when it comes to monthly digital marketing reports for your boss or client. Even if the work is exceptional and the results are amazing, without the right packaging and delivery, the real value of what you’re giving may be lost.
So, how do you present a digital marketing report in a way that ensures the meaning of the message isn’t lost because of the way it’s delivered? In this article we’ll cover some of the ways to create and deliver reports the strongest way possible.