Monthly Archives: September 2017

Updating Your Report Templates with New Data Each Month

Admit it – you dread the first day of every month. That’s when it’s time to start cranking out the monthly analytics reports. For your clients – if you work at an agency – or, if you are an in-house marketer, for the various departments that need data.
Every month, it’s the same routine. A new month rolls in and you spend the next several days exporting data from Google Analytics, importing it to Excel, massaging it, building charts and analyzing it so your client or team can understand the key takeaways. Or maybe you cut and paste screen shots into Word or Google Docs, add some explanatory text and format everything to look nice.
You don’t mind pulling together data for the people who need it – that’s your job and you like your job. The problem is the tedious, mundane work of putting the report together takes up most of your time, leaving precious little for real analytics and insight.
You’ve thought about automating the reports, but it doesn’t seem possible. After all, the reports change each month. You are not just cranking out cookie-cutter analysis. And you need to add commentary to explain, for example, the impact of the latest campaign and how it outperformed the last one. You wish you had a way to do it faster, without sacrificing its value.
Sound familiar? If so, let us introduce you to Megalytic’s Google Analytics Report Templates. These templates hand the grunt work over to Megalytic, while leaving you the flexibility to modify your analytics each month to adjust to new campaigns and other changing business circumstances.
Today, we walk you through the process of automating a monthly report in Megalytic and show how you can retain the flexibility you need.

image of report template for monthly automation

 

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Google Analytics Report Templates: Examples of Website Data That Matters

There’s no need to reinvent the wheel. At least, that’s what they tell you. But somehow it seems like every time a report is due, you find yourself back at square one. So maybe you’ve decided it’s time to find a Google Analytics reporting template that you can use over and over again.
Awesome. We can help.
It’s absolutely possible to build a reusable reporting model. But with that said, what you build should take into account several factors, and be easy to customize based on changing needs, goals and variables. To see Megalytic’s Google Analytics sample templates or to get easy, pre-made examples, sign up for our free 14-day trial . If you’re looking for ideas and inspiration, read on!

 

 

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Megalytic Announces Support for Facebook Lead Ads

Marketing report tool now provides access to campaign performance data for Facebook Lead Ads.
Megalytic, the leader in report automation for digital marketers, announced today that their product can now be used to track and report on the performance of Facebook Lead Ads.
Facebook Lead Ads are increasingly popular with Facebook advertisers because they allow potential customers to provide accurate contact information quickly and easily with a form that is part of the ad itself. According to Facebook:

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, test drives and much more.
 
By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email.
 
The form is mobile-device friendly and designed for the least amount of typing possible. So it’s quicker for customers to reach you—and gives you accurate, actionable info so you can reach back.

Megalytic users can report on the performance of the their Facebook Lead Ad campaigns, along with other types of Facebook advertising data in a single table of chart. Combine Lead Ad data along with other performance metrics like Impressions, Reach, etc. Other Calls to Action (CTA) are also supported including Website Conversions, Page Likes, and Purchases.
In addition to Facebook Ads, Megalytic provides robust support for Google AdWords PPC reporting, Google Analytics, Search Console (SEO), and Facebook Pages data. Megalytic CEO Mark Hansen says, “Facebook Lead Ads are incredibly popular. We are very excited to include support for these campaigns within the Megalytic reporting tool. This is something that a lot of our customers have been asking for.”
It is very easy to add Facebook Lead Ad statistics to Megalytic reports. You simply select the metrics from a list inside a chart or table editor – as show in the video below. For more information, see our: press release.

Why You Should Switch to HTTPS Now

Website security is an issue that is increasingly finding its way into the mainstream spotlight. From data breaches to WordPress hacks, most websites have found themselves wrestling to correct a problem related to security. We’re at a point where all businesses must look for ways to improve security for themselves and their users.
There are numerous ways that websites and online data are vulnerable, and while it’s important to consider everything from malware intrusions to server side risks, one opportunity that every website should be considering at this point is a secure protocol.
In this article we’ll go over the many reasons why switching your website to HTTPS should be on every business owner’s short term agenda. But first, let’s start by defining the nature of this protocol itself.

 

HTTPS Blog Image

 

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How to Present a Digital Marketing Report

When we’re given a gift, in theory, it’s what’s inside that counts. Does it matter if it’s packaged in elaborate gift wrap or plain brown paper? Does it matter if something is hand delivered by a friend or sent via UPS? No, it’s the gift (or even the thought) that counts. But let’s be honest – it’s not that simple when it comes to monthly digital marketing reports for your boss or client. Even if the work is exceptional and the results are amazing, without the right packaging and delivery, the real value of what you’re giving may be lost.
So, how do you present a digital marketing report in a way that ensures the meaning of the message isn’t lost because of the way it’s delivered? In this article we’ll cover some of the ways to create and deliver reports the strongest way possible.

 

Presenting a Digital Marketing Report

 

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