Monthly Archives: January 2018

Helping Your Clients Create Customer Personas

Who is your perfect customer? Where do they live? How much do they make? How do they spend their time and most of all, what problems do they have that you can help solve? All of these questions need to be answered, and one of the main ways a business can do that is through the creation of customer personas.
B2B and B2C businesses alike are constantly looking for new ways to understand their customers. The average client has a fundamental understanding of their own customer base but there are gaps in a clients’ perception of a client and what the actual data tells us.
In discussions with clients, most marketers will inquire about customer characteristics, demographics, and interpreted buying signals. But great marketing plans go further, they include the development of specific personas of individuals who fit into the client’s desired demographic, allowing them to shape their message, guide their channels and choose their best tactics.
Today’s post will walk you through the process of starting the personas discussion with your client, explaining why they matter, and how to guide clients through the process of defining them.

 

Customer Personas

 

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Structured Data for SEO: What It Is and Why You Should Use It

Have you ever wished you could talk to Google? Not with voice search like “Ok Google, find the closest Pizza Hut.” But communicate with Google about your content and what your website has to offer? Well, in a manner of speaking, that’s what some kinds of structured data are for.
Webopedia defines structured data as “any data that resides in a fixed field within a record or file.” For their purposes, Google explains structured data as “a standardized format for providing information about a page and classifying the page content.” So, while structured data, in general, has a much broader application to data models and programming, for today’s post we’ll be looking at it more from Google’s perspective and how it works with SEO.

 

Structured Data for SEO

 

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Mobile Commerce Trends Worth Watching

Mobile website traffic has become a mainstay in reporting metrics. Across verticals, we’re seeing websites acquire more and more visitors via mobile devices than desktop. But when it comes to mobile e-commerce or m-commerce for short, mobile visitors are more than just a rising KPI. They are the future.
In today’s post we’ll cover some of the social and technical m-commerce trends that belong on every site owner’s radar.

 

 

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