Monthly Archives: April 2018

Creating Content For SEO

A lot has been written online about creating content to help with SEO. There have also been dozens of books written about content to go along with the thousands of articles and blog posts dedicated to the subject. With so much information out there, and so many voices and opinions on the matter, it can be a little intimidating for those who are just getting started in content development and a little noisy for veteran SEOs looking for new ideas or perspective.
Where do you start? What are all these tools? And what do some of these terms even mean?
We’re here to offer our perspective on considerations for creating SEO content. We’ll provide a high-level overview for beginners and perhaps even inspire insights for veteran SEOs. In this post, we’ll review 4 critical “Do’s” for creating content for SEO.

Research

 

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4 Tips for Mobile Search Advertising

We have now been living in the “age of mobile” for quite some time. We talk incessantly about mobile. Our mobile devices have become nearly attached to our hands and yet some businesses and agencies are still lagging a bit behind with their overall focus on mobile-specific search.
Being behind on some trends means missing them altogether, being behind on mobile adoption means being late to a digital revolution. Being fashionably, or at this point unfashionably, late to this party is actually costing businesses money. This is particularly true when it comes to paid search campaigns that include little to no differentiation between mobile and desktop searchers.
Fortunately, it’s not too late to tweak campaigns and ad groups to improve the mobile experience for potential customers. In this post, we’ll cover a few basic tips for maximizing the value of your ads in mobile search.

Mobile Phone

 

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Megalytic Adds Charts to the CSV Widget

Megalytic has announced the addition of charting capabilities for our CSV Widget.
The CSV widget enables you to integrate CSV files and Google Sheets with your Megalytic reports. Using it, you can import data from nearly any source. Furthermore, you can link to editable Google Sheets, so that changes in those spreadsheets are automatically reflected in the Megalytic report.
Now, you can use the CSV widget to create charts as well as tables. All the data visualization capabilities available in other widgets are now available for use in the CSV widget as well. You can now create line, bar, pie, and time-series charts from your imported data.
As this video demonstrates, creating charts from external data in CSV files or Google Sheets is very easy.

What Are The Right KPIs for Your Business Objectives?

In geometry, a square is a rectangle but a rectangle is not a square. In digital marketing, all Key Performance Indicators (KPIs) are metrics but not all metrics are KPIs. Misunderstanding that logical distinction might be the most common reason for poor KPI selection.
Just because you can measure something doesn’t mean you should if it doesn’t directly relate to a current business goal. Moreover, for any business goal, there might be more than one suitable KPI that speaks to it.
That’s why KPI selection is a critical part of digital marketing strategies that has a direct impact on effective reporting. In fact selecting and showcasing the right KPIs may be more important than any other factor except for data accuracy. You are what you measure.
Choosing and measuring the right KPIs enables and encourages campaigns and initiatives that lead to sustainable growth and digital success. However measuring the wrong KPIs, may incentivize the wrong types of outcomes for long term success.
If you are struggling with choosing the right KPIs for your business, don’t worry, it’s a process! In this blog post, we are going to cover a very basic set of five questions you can ask yourself about your website and organization that will help you identify which KPIs are right for you, and more importantly, why.

Make a Choice

 

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Tracking and Reporting on Email Campaigns

Email campaigns are one of the oldest forms of digital marketing. They predate Facebook, they predate Google – heck, email predates the World Wide Web.
As a digital channel with relatively low costs and a high potential for ROI, email campaigns are not going away anytime soon. Even though most of us are well acquainted with how email works there can still be an initial learning curve when it comes to using it as a marketing tool. In this post, we’ll cover the basic ins and outs of tracking and reporting on email marketing efforts.

Tracking and Reporting on Email Campaigns
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