Monthly Archives: May 2018

The Great Megalytic Scavenger Hunt

If you’re a regular reader of this blog, it probably means you spend a lot of your time searching for unique and specific insights among a sea of data and advice. In your normal day to day life, finding answers can feel a bit like a scavenger hunt.
Well, because today is National Scavenger Hunt Day, we’ve decided to take it to the next level. This is the annual day dedicated to accomplishing tasks and collecting miscellaneous items for the pure thrill of the hunt. To get in on the game, we’re happy to announce the Great Megalytic Scavenger Hunt of 2018.
We’ve created a list of 18 questions and quests across 4 different categories, for you to track down! You’ll need an email account, something to take screenshots with, and your sharpest wits.
This post and this scavenger hunt are all about you, our readers. We hope you enjoy our regular posts and our tools, but today let’s play a game. Maybe this exercise will help introduce you to sections of the website or aspects of your account you might not be as familiar with.
But above all, we want you to have fun. To sweeten the deal, we will award a prize to the first submission that correctly responds to all 18 items.
To Enter: Send your responses to scavengerhunt@megalytic.com by Midnight on May 31st.
The Prize: The winner will receive 6 months FREE Megalytic Premium Subscription ($1,200 value).
Ready? Let’s get scavenging!!!

 

Scavenger Hunt

 

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Reinvigorate Your Facebook Event Promotions

Whenever anyone announces an event, a birthday, a reunion even a fundraiser, in today’s world it’s incredibly common for people to ask “Is there a Facebook Event?”
Maybe that reaction is part of the notion that nothing is real until its Facebook official. But having a Facebook Event page is bigger than acquiescing to an emerging social norm. Facebook Events are one of the best ways to promote both offline and online events.
Many social media platforms can drive awareness, facilitate registrations, build audiences, collect RSVPs and engage attendees leading up an event. But Facebook Events, in particular, offer a robust feature set for event promotions that can be utilized both by personal profiles and organizational pages.
But tools and features alone won’t make for a successful event promotion campaign, it also takes some planning, practice and creativity. In this post, we’ll share eight ways you can reinvigorate your Facebook Event promotions.

 

Facebook Event Promotions

 

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How Much Does Client Education Matter to Marketing Agency Success?

You’re months into a client campaign, things are (seemingly) going well. You’ve been executing a strategy and turning in great reports to the client. But then they ask a question or make a statement that suddenly makes you wonder if you’re on the same page.
Even more critical, the nature of the question or statement indicates that the client has a previously unaddressed, but fundamental, knowledge deficit that is now threatening your account retention. Where did things go awry?
Sooner or later every digital marketer will experience a moment like this, and when they do, a few questions often emerge.
How much does client education matter?
And if client education matters, how much do we invest in it, and how do we go about it?
So to address the first question, “how much does client education matter in digital marketing?”
The short answer is, a lot.
The slightly longer answer is that misunderstandings can happen at several points throughout the client lifecycle and education can make the difference between setting your relationship up for success or failure. In this post, we’ll review the various stages of a client relationship and examine the points where education can be pivotal. We’ll also offer some strategies that can be used to help bridge knowledge gaps, improve client relationships and grow retention.

Teach

 

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