Monthly Archives: August 2018

How to Install and Debug the Facebook Pixel using Google Tag Manager

As a digital marketer, juggling a variety of advertising platforms is just a part of everyday life. From Google Ads and Facebook to Twitter, LinkedIn, AdRoll, and more, you’re used to having a lot on your plate.
But when you have to worry about installing performance-tracking tags and pixels on your website so you can optimize for each platform, things can get overwhelming. Not only do you have to add this time-consuming task to your IT team’s already long to-do list, but it creates a lot of additional code to manage, maintain, and update.
The good news is that there’s an easier way, and it’s called a tag management system. If you haven’t used this kind of system before, it’s an incredibly effective way to ease your workload while saving you time and money. In a nutshell, tag management systems simplify the process of adding, editing, or removing tags. These automated systems help you manage your data foundation and streamline tag deployments so your IT team can focus on improving your systems. Tag management systems can also help you launch campaigns more quickly, improve your website performance, and ensure that you are collecting the analytics data necessary (e.g., conversions, leads) to optimize the performance of your ads.
In fact, today’s tag management systems are a crucial best practice for deploying tracking code. If you haven’t used one before, Google Tag Manager (GTM) is a reliable free system. An added bonus is that it enjoys the largest market share among tag management systems.
GTM is overall a terrific system, with a few caveats. One of these is that it doesn’t have a built-in tag type for Facebook’s tag (also known as the “Facebook Pixel”). If you don’t identify as a “tech person,” this can be intimidating because it requires you to use GTM’s Custom HTML tag type together with with JavaScript code.
Fortunately, this isn’t as difficult as you may fear. In this post, we’ll guide you through the steps for installing and debugging the Facebook Pixel using Google Tag Manager so you can free up more time to focus on your business.

How to Install and Debug the Facebook Pixel using Google Tag Manager

 

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Google Search Console Data That Agencies Should Share With Clients

There are lots of ways to drive traffic to a website these days – social media, pay-per-click ads, display ads, email marketing, etc. But, for many websites, organic search remains the largest source of traffic.
As an agency, you need to help your clients understand what’s driving organic search traffic to their websites and how they can grow that traffic. This means you need a source of data that measures organic search traffic. For traffic from Google Search, there is an excellent free tool from Google providing that data: Google Search Console (GSC). While other tools “scrape” data from the Google search engine result pages (SERPs), GSC provides the official data from Google.
In this blog post, we’ll look at what kind of data you can pull from Google Search Console, how to use it for SEO, and how to best share it with your clients.

Google Search Console Data That Agencies Should Share With Client

 

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Building Facebook Lead Ads That Convert

Facebook lead ads are incredibly useful when you want to create a connection with potential prospects. You can use lead ads to gather emails and other contact information, provide quotes and estimates, get people to sign up for your newsletter, and just about anything else you can think of. The benefit of lead ads is that they help you engage with your audience on a deeper level by collecting contact information.
But how can you create lead ads that are more likely to convert? Luckily, there is a lot you can do to optimize your lead ads. Whether you’re new to Facebook lead ads or simply want your current ads to perform better, this post will help you improve your conversion rates.

Building Facebook Lead Ads That Convert

 

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6 White Label Reporting Features that Agencies Need

Marketing agencies now use many different software tools to do their jobs, including reporting tools. Some agencies worry that their clients might see branding from a tool company on their reports, misunderstand, and think that their work is being subcontracted. Other agencies believe that the tools they use provide a competitive advantage and would prefer that clients and third parties not be able to determine which tools are being used.
These are a couple of the reasons why agencies look a reporting system that they can “white label”. White labeling means adding your own branding to another company’s product so you can present a unified front to your clients. When applied to a reporting tool, this is called white label reporting.
White label reporting is important for your agency’s branding efforts. If you’re not including your branding with your reports, you’re missing out on an opportunity to strengthen your brand and add a personalized touch. Since clients will be looking at your reports regularly, that’s a lot of brand reinforcement. Also, if you offer an agency dashboard for your clients, adding your branding to that will also give a boost to your agency.
Furthermore, some of your clients may want to see their own branding on the reports. Or, maybe a combination of client and agency branding.
But what white label features do you need in your reports and dashboards in order to support your agency’s branding needs? In this article, we’ll be look at 6 of the most important. These are the features your reports need in order to serve as a face for your company’s deliverables.

White Label Reporting Features that Agencies Need

 

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Why You Should Run Campaigns on Bing Ads

As a business owner or marketer, getting more traffic and qualified leads to your website is likely at the top of your agenda.
If you’re like most advertisers, you’re spending most of your search marketing budget on Google Ads because it seems smart. Since they have the bulk of the market (63.5% share vs 24% for Bing in the United States), Google is a behemoth in the world of pay-per-click search marketing.
But if you’re counting on Google Ads to do it all, you’re missing out. More and more of today’s businesses are turning to Microsoft’s Bing Ads to enhance their marketing efforts and get a bigger bang for the buck.
If you’re not familiar with Bing Ads, you’re not alone, but we’ve done your homework for you. In this post, you’ll learn more about why you should run campaigns on Bing Ads and how do it effectively.

We Love Bing Ads

 

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