Online video offers businesses and marketers a powerful way to promote their brand, connect with their audience, drive traffic, and to get their message (or product) out in a memorable way.
But how can you learn more about who’s watching to determine the value these videos, and these users, are providing your business?
To answer these questions, Google Analytics offers multiple reports to show how many users are coming to your site via YouTube, where they’re going once there, how well they engage with your site, and how many ultimately convert. Meanwhile, YouTube’s own analytics reporting offers valuable insights about exactly who is consuming your video content.
In this post, we’ll take a look at how to analyze YouTube traffic in both Google Analytics and YouTube, as well how the two work together for even better insights.
The normal school of thought about digital marketing reports may not be enough when it comes to providing analytics data for higher education institutions. Colleges and universities are businesses and share some of the same needs as organizations in other sectors, but there are specific requirements, goals and user behaviors that are unique to this vertical. These nuances raise the degree of difficulty involved in providing truly insightful and meaningful reports.
In this article, we review some ideas for ways to dig deeper, and ultimately, learn more from your digital marketing analysis for institutions providing higher education to students.
Here at Megalytic, we deal a lot with data and technology. It’s a world filled with insight and inspiration but there it isn’t often a world of warm fuzzies and sentiment. But as this is Thanksgiving week, we wanted to take a moment to reflect and express our immense gratitude to you, our readers and clients who consistently make us feel #blessed.
We wouldn’t be where we are or even what we are without the exceptional, intelligent and engaged audience we’ve had the good fortune to interact with over the years. So today we want to thank you specifically, for a few of the things for which we’re most grateful.
It’s hard to measure how far you’ve come without knowing where you’ve been. With SEO it’s important to track and show growth over time before beginning any active campaign. This helps create a baseline that you will measure against as your work progresses. This baseline will give you the essential data to prove the results of your efforts.
In this article we’ll delve into aspects that are worth tracking in an SEO baseline. Whether it’s part of an audit or a standalone effort, these are some of the growth metrics you’ll watch over time.
For many digital marketing professionals, new Google product releases feel a little bit like Christmas. We’re excited, we’re anxious, we’re wondering if we got the toy we really wanted or an ugly sweater.
Last May, Google launched Google Data Studio, providing limited access to create up to 5 reports. The teaser period gave users a chance to see what the data visualization tool was like. Earlier this year, limited went to unlimited, allowing users to make as many reports as they want. So, of course, we at Megalytic were curious.
In this post, we’ll go through some of the things that Google Data Studio and Megalytic have in common and where the differences are.