You’re already a fan of Google Analytics. You know which data to pull, you know how to look at your audience, user behaviors, and conversions. You gather, analyze and present this kind of data month after month. Your clients, colleagues, and boss are satisfied.
But somewhere, in the back of your mind, you feel like you’re missing something. There are links in Google Analytics you’ve never clicked, reports you don’t use because you’re not quite sure what they mean. You can’t escape the nagging feeling that there’s something more you should be doing.
Sound familiar? If so, it’s probably time to think about Google Analytics (GA) Certification. Being GA certified is more than just a nice line for marketing materials and it’s more than a resume filler. It’s the process of trying to get as much as you can out of an extremely robust and intricate analytics tool that can help reveal the kind of detailed insight that helps cultivate meaningful, strategic change. In this post, we’ll go through some of the details of why and how to get your certification.
Admit it – you dread the first day of every month. That’s when it’s time to start cranking out the monthly marketing reports. Whether you are a consultant, an in-house marketer or an analyst at a corporate agency, reporting is a mandatory part of the job.
And every month, it’s the same routine – you spend a frustrating chunk of your time exporting data from Google Analytics, importing it to Excel, massaging it, building charts and analyzing it so your client or team can understand the key takeaways. Or maybe you cut and paste screen shots into Word or Google Docs, add some explanatory text and format everything to look nice.
The problem, of course, is that putting the report together takes up most of your time, cutting into the precious hours you need for real analysis and insight.
Maybe you’ve thought about automating the reports, but it doesn’t seem possible. After all, your reports change each month. You’re not just cranking out cookie-cutter analysis here. Part of your job is explaining the impact of the latest initiatives, how they performed and using that intelligence to guide your next steps. You just wish you had a way to do it faster, without sacrificing the value.
We completely get it – but there are viable ways to have your analysis and automate it too. Let’s start with the basics.
There’s no need to reinvent the wheel. At least, that’s what they tell you. But somehow it seems like every time a report is due, you find yourself back at square one. So maybe you’ve decided it’s time to find a Google Analytics reporting template that you can use over and over again.
Awesome. We can help.
It’s absolutely possible to build a reusable reporting model. But with that said, what you build should take into account several factors, and be easy to customize based on changing needs, goals and variables. To see Megalytic’s Google Analytics sample templates or to get easy, pre-made examples, sign up for our free 14-day trial
. If you’re looking for ideas and inspiration, read on!
Marketing report tool now provides access to campaign performance data for Facebook Lead Ads.
Megalytic, the leader in report automation for digital marketers, announced today that their product can now be used to track and report on the performance of Facebook Lead Ads
Facebook Lead Ads are increasingly popular with Facebook advertisers because they allow potential customers to provide accurate contact information quickly and easily with a form that is part of the ad itself. According to Facebook:
When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, test drives and much more.
By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email.
The form is mobile-device friendly and designed for the least amount of typing possible. So it’s quicker for customers to reach you—and gives you accurate, actionable info so you can reach back.
Megalytic users can report on the performance of the their Facebook Lead Ad campaigns, along with other types of Facebook advertising data in a single table of chart. Combine Lead Ad data along with other performance metrics like Impressions, Reach, etc. Other Calls to Action (CTA) are also supported including Website Conversions, Page Likes, and Purchases.
In addition to Facebook Ads, Megalytic provides robust support for Google AdWords PPC reporting, Google Analytics, Search Console (SEO), and Facebook Pages data. Megalytic CEO Mark Hansen says, “Facebook Lead Ads are incredibly popular. We are very excited to include support for these campaigns within the Megalytic reporting tool. This is something that a lot of our customers have been asking for.”
It is very easy to add Facebook Lead Ad statistics to Megalytic reports. You simply select the metrics from a list inside a chart or table editor – as show in the video below. For more information, see our: press release
Website security is an issue that is increasingly finding its way into the mainstream spotlight. From data breaches to WordPress hacks, most websites have found themselves wrestling to correct a problem related to security. We’re at a point where all businesses must look for ways to improve security for themselves and their users.
There are numerous ways that websites and online data are vulnerable, and while it’s important to consider everything from malware intrusions to server side risks, one opportunity that every website should be considering at this point is a secure protocol.
In this article we’ll go over the many reasons why switching your website to HTTPS should be on every business owner’s short term agenda. But first, let’s start by defining the nature of this protocol itself.