Mark archives

Digital Marketing Trends for 2017

In an industry that can change in an instant, a lot happens in a year. And this year was no different.
The year 2016 saw long-awaited updates, new user behavior habits and expectations, and a virtual explosion of technology driven possibilities. We also witnessed the further development of artificial intelligence, a technology whose full potential has barely been glimpsed.
It’s been a heck of a ride, and it’s not over yet.
As we enter the New Year, digital marketers face exciting prospects from emerging technologies. Our audiences are engaging with tech in different ways, from voice search, to increased mobile usage, to virtual reality. As marketers, with expansion of technology comes an ever greater need to track its effectiveness. In this article, we’ll cover four important trends worthy of your attention in 2017.

 

Digital Marketing Meets Virtual Reality

 

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Building Marketing Analytics Reports for Healthcare Clients

A doctor wouldn’t treat two different patients the same just because they were diagnosed with the same condition. As a doctor of marketing, shouldn’t your client campaigns be subject the same kind of nuance?
We’d argue yes.
Sure, there may be digital marketing guidelines and practices that are common across verticals, but that doesn’t mean there isn’t room to refine your reporting practices based on a client’s specific industry. When it comes to healthcare, there are distinct procedural and user behaviors that can be used to strengthen both reporting and your marketing campaigns.
According to a report from Econsultancy, healthcare and pharma industries will spend $1.93 billion on paid digital advertising in 2016. Many digital agencies have the opportunity to work with companies in this space, whether specializing in the healthcare niche or having select clients in the field.
Healthcare clients are likely to have highly organized marketing staff who care about detailed data. They’ll want to see detailed breakdowns of campaign performance in regular digital marketing reports and hear thought-out explanations to justify recommendations.
In this article, we’ll cover a few tips to help you build better analytics reports for healthcare clients.

 

Building Marketing Analytics Reports for Healthcare Clients

 

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Using Data to Overcome Digital Marketing Challenges

You work in digital marketing. You get excited about data, the latest AdWords features, or new linkbuilding tactics. Yet, when you’re ready to pitch your services to a potential new client, you find that they simply don’t share your excitement.
New prospects may be hesitant toward digital marketing. They may be cautious about how well it will work compared with previous efforts. Perhaps one stakeholder within the company is pushing for more investment in online efforts, but the CEO prefers to stick with more traditional advertising.
As an industry professional you know that what has been is not necessarily an indication of what could be. That is, what is possible when campaigns are set up and run with proper expertise and due diligence.
In this article, we’ll cover a few challenges agencies often face in talking to potential clients. Knowing how to respond to potential questions and concerns can put you in a better position to sell the services you care about.

 

Data Analytics Being Used for Digital Marketing

 

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How to Set Up Facebook Ads Conversion Tracking

When social media marketing first started, it was often seen as a way to merely “be present” or to help spread awareness about a brand by being a part of the conversation.
As social media platforms have evolved, so too have the opportunities to grow a business and produce revenue as a result of social media-related efforts. While social content may continue to be a mixture of interesting tidbits, attention getters and demonstrations of culture, other posts, and paid ads in particular, can provide strong calls to action and drive new business.
Facebook has also become an increasingly valuable platform for reaching target consumers outside of standard search and display advertising. The ability to layer demographic targeting criteria like age, gender, interests, occupations and income has allowed for incredible granularity in getting your message to potential customers.
This combination of features gives us the chance to equate our Facebook activity with actual income. But only if we’re measuring it properly.
In proving the effectiveness of advertising on Facebook (as with any other channel), the bottom line of success often comes down to conversions. Ultimately, you want to look at which campaigns, ad sets, and ads were the most effective in motivating people to download resources, submit contact information or make a purchase.
Thankfully, the Facebook Pixel offers a clear solution for tracking these results. This code snippet is a one-stop solution that, once installed, allows you to create remarketing audiences and track multiple conversion points across your site.
In this article, we’ll review how to set up the Facebook Pixel on your site and configure conversion tracking within the Facebook Ads interface.

 

Facebook Pixel for Tracking Conversion in Facebook Ads

 

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Facebook Reporting Changes: Megalytic Updates from 2016

Another year is almost done. Whether you loved it or hated it time pushes forward and we are all changed, for better or worse. For us here at Megalytic, 2016 has been a big. We’ve expanded our reporting capabilities, updated widgets and created more opportunities for you to connect to additional platforms.
But some of our biggest and most exciting updates of the year have revolved around the social media game-changing juggernaut, Facebook. The major developments included connecting with Facebook Page Insights and Facebook Advertising, and including these metrics as a streamlined part of the Megalytic reporting interface.
If you’re posting on Facebook and/or running Facebook ads for your clients and not yet using these features, you’ll find the new connectivity useful for expanding your reports. Even if you’ve begun using these features, you may discover some additional capabilities that you’re not integrating in reports. In this article, we’ll review how to set up Facebook integration and how to use the accompanying widgets.

 

Megalytic Chart of Facebook Page Impressions by Medium

 

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