Agencies Category

6 White Label Reporting Features that Agencies Need

Marketing agencies now use many different software tools to do their jobs, including reporting tools. Some agencies worry that their clients might see branding from a tool company on their reports, misunderstand, and think that their work is being subcontracted. Other agencies believe that the tools they use provide a competitive advantage and would prefer that clients and third parties not be able to determine which tools are being used.
These are a couple of the reasons why agencies look a reporting system that they can “white label”. White labeling means adding your own branding to another company’s product so you can present a unified front to your clients. When applied to a reporting tool, this is called white label reporting.
White label reporting is important for your agency’s branding efforts. If you’re not including your branding with your reports, you’re missing out on an opportunity to strengthen your brand and add a personalized touch. Since clients will be looking at your reports regularly, that’s a lot of brand reinforcement. Also, if you offer an agency dashboard for your clients, adding your branding to that will also give a boost to your agency.
Furthermore, some of your clients may want to see their own branding on the reports. Or, maybe a combination of client and agency branding.
But what white label features do you need in your reports and dashboards in order to support your agency’s branding needs? In this article, we’ll be look at 6 of the most important. These are the features your reports need in order to serve as a face for your company’s deliverables.

White Label Reporting Features that Agencies Need

 

Read more

How Agencies Use Client Reporting to Sell More Retainers

All new digital marketing agencies, indeed all new businesses, seek a steady flow of cash. In the beginning, this might be done by trying to get as many clients as possible. That’ll work in the short-term, but it’s a bad long-term strategy.
Working a constant stream of one-off projects is no way to make your agency’s cash flow steady. The way to overcome this is to convince your clients to hire you on retainer. To do this, you must show your clients that you offer value over time and that keeping you on-call is in their best interests.
How do you do this? How do you sell marketing retainers? It’s all about client reporting.

How Agencies Use Client Reporting To Sell More Retainers

 

Read more

How to Share Instagram Access with Your Agency

There are a lot of ways that you might want to share access to your company’s Instagram account with your digital marketing agency.
  1. You want your agency to run ads for your business on Instagram.
  2. You’d like your agency to boost some of your Instagram posts to achieve specific marketing objectives.
  3. You want your agency to create content and post directly to your feed.
Instagram advertising is handled through Facebook Ads. So, you can achieve the first two objectives by sharing access through Facebook Business Manager. In the third case, you will need to share your company’s Instagram account password with your agency or else give them access through a third-party tool like Hootsuite or Buffer.
We’ve put together this blog post to walk through the steps in each scenario and provided screen shots to make it easy to follow. So, if you are ready to begin sharing Instagram access with your agency, but haven’t known how to get started, you’ve found the right resource.

How to Share Instagram Access with Your Agency

 

Read more

Improve Your Agency’s Client Retention with Better Reporting

With the digital landscape becoming increasingly competitive and modern attention spans getting shorter, digital marketing has become more challenging than ever before. Clients are always looking for quick results, often switching agencies when they don’t get what they expect right away. They may expect to achieve a certain set of outcomes, such as an increase in conversions, more subscribers to their service, or additional online sales, in a short amount of time. In this environment, clear goals and regular client communication are the keys to building a long term relationship and improving client retention. So, how do we ensure that clients have reasonable expectations and reassure them that we are making steady progress to achieve their goals?
This is where detailed client reporting comes into play.
Client reporting involves collecting data on the performance of digital marketing campaigns, assembling it into a readable format to share and review with your client each month. The sources of data may include Google Analytics, PPC platforms like AdWords, Bing, and Facebook Ads Manager, social media accounts, etc. Reports may include tables of lead generation data, line graphs showing the number of website visitors over time, or bar charts displaying demographic information about social media followers. Any and all of these may be included in a digital marketing report, depending on the client’s reporting preferences and desired outcomes. What’s important is that you and the client agree on what to track.
All digital marketing agencies should incorporate analytics reports as an essential part of services for clients. Although short-term projects or those involving only a few digital platforms may seem too straightforward to require analytics, digital marketing reports should be delivered to all clients regardless of project complexity or duration. That’s because delivering and jointly reviewing a monthly report engages your client in the marketing and makes them a full partner. And better engagement will improve your agency’s client retention.
No matter the client’s industry – retail, e-commerce, entertainment, professional services, etc. – regular reporting provides mutual benefits and strengthens the client-agency relationship. The best digital marketing agencies keep a few bedrock principles of client management in mind in regard to reporting. These principles include regularly communicating with the client, choosing the best metrics to measure success, and tracking progress against goals over time.
Here are some of the best practices your agency can implement to ensure that your reporting engages clients, involves them in your marketing, and ultimately helps to retain their business for the long term.

Improve Your Agency's Client Retention with Better Reporting

 

Read more

3 Reasons Why You and Your Client Need a Monthly Facebook Marketing Report

If your agency is running Facebook ad campaigns for clients, you need to provide them with a monthly Facebook report. Not only do regular Facebook analytics prove ROI, but they also provide valuable intangible benefits to your clients and your agency.
Consider this common scenario. Your client’s sales pipeline is slowing. They come to you with a clear request: help them increase inbound leads, asap. Because you’re a savvy account manager, you’ve done your research and know that Facebook would be a great place to find these leads – not just because it’s the largest social media platform in the world, but because a large portion of your client’s target audience uses Facebook.
As is the case at many companies, your client is skeptical. For all its exponential growth over the last decade, many executives are still wary of putting budget and resources toward social media advertising. It seems too trendy, or maybe they’ve tried it before and didn’t see any business benefits. You successfully make your case, though, and are rewarded with buy-in (and a budget) to begin running Facebook ad campaigns.
Now, it’s time to put up or shut up. The best way to prove that you know your stuff, and are delivering value, is with regular Facebook marketing reports, delivered at least monthly. Here’s how your client and your agency will benefit.

3 Reasons Why You and Your Client Need a Monthly Facebook Marketing Report

 

Read more