You may have a list of reasons for keeping your marketing in-house. Maybe it’s, “No one knows the business like my team.” True. “Agencies are expensive.” Also, true. Or maybe it’s just that there are so many vendors out there you have no idea how to pick the right one
But every business at some point has to take a good, honest look at their resource allocation and decide if there are some things lacking in-house that are worth the expense of outside help. When that moment comes, an inevitable question becomes, “is it time to hire an outside marketing agency?”
In this post, we’ll cover a few of the reasons and scenarios that are a good sign that yes, it is in fact time to look to an agency for marketing help.
Admit it – you dread the first day of every month. That’s when it’s time to start cranking out the monthly marketing reports. Whether you are a consultant, an in-house marketer or an analyst at a corporate agency, reporting is a mandatory part of the job.
And every month, it’s the same routine – you spend a frustrating chunk of your time exporting data from Google Analytics, importing it to Excel, massaging it, building charts and analyzing it so your client or team can understand the key takeaways. Or maybe you cut and paste screen shots into Word or Google Docs, add some explanatory text and format everything to look nice.
The problem, of course, is that putting the report together takes up most of your time, cutting into the precious hours you need for real analysis and insight.
Maybe you’ve thought about automating the reports, but it doesn’t seem possible. After all, your reports change each month. You’re not just cranking out cookie-cutter analysis here. Part of your job is explaining the impact of the latest initiatives, how they performed and using that intelligence to guide your next steps. You just wish you had a way to do it faster, without sacrificing the value.
We completely get it – but there are viable ways to have your analysis and automate it too. Let’s start with the basics.
Raise your hand if you’re guilty of always trying to do everything yourself.
Don’t feel too bad. You’re not alone.
It’s common for business owners and marketing managers to have difficulty handing over the reins. After all, it’s your name on the line! That makes it hard to trust others, to rely on them, or to believe it’s possible that they would do something as well (or better!) than you would if you did it yourself.
What savvy business owners and managers discover in time is that to grow the business and to expand beyond where it is today – they need help. More specifically, they need marketing help to get the word out about what they do and how they do it to attract those looking for it.
Hiring a digital marketing agency can help. With the right partner, businesses gain access to specialized expertise, a teammate to bounce ideas off of, and get back time to focus on the things they do best. You also reduce internal hiring costs by going outside for new services.
Today we share five questions to ask when choosing a digital marketing agency to help you make sure you’re getting the assistance you need and the quality you deserve.
It takes a very special kind of person to enjoy managing money. It’s even rarer to find someone who enjoys asking people for money. But whether you love it or hate it, at the end of the day, an agency needs to bill clients in order to keep the lights on. Across the industry, opinions vary widely on the best approach to billing, especially when digital work can be difficult to “show” outside of a final report.
In this article, we’ll review four possible approaches to billing clients, along with their pros and cons:
- Percentage of spend
- Flat Fee
When you think about the biggest challenges facing digital marketing agencies, what comes to mind first? Keeping up with an insanely fast-paced industry? Maintaining consistency through staff turnover? Keeping clients happy in a competitive business? All of these are day-to-day realities for any agency. But by addressing one of the largest internal challenges – time management – an agency can begin to face these other challenges.
Managing time properly can allow breathing room for education, training, team building, creativity, and proactivity. Having time for these “luxuries” can mean the difference between satisfaction and dissatisfaction for both clients and employees. Efficient time management can also have a significant impact on revenue and profit loss. In this article, we’ll review four tips to help you better make use of your time and accomplish not only more work but better quality work.