Bing Ads Category

Why You Should Run Campaigns on Bing Ads

As a business owner or marketer, getting more traffic and qualified leads to your website is likely at the top of your agenda.
If you’re like most advertisers, you’re spending most of your search marketing budget on Google Ads because it seems smart. Since they have the bulk of the market (63.5% share vs 24% for Bing in the United States), Google is a behemoth in the world of pay-per-click search marketing.
But if you’re counting on Google Ads to do it all, you’re missing out. More and more of today’s businesses are turning to Microsoft’s Bing Ads to enhance their marketing efforts and get a bigger bang for the buck.
If you’re not familiar with Bing Ads, you’re not alone, but we’ve done your homework for you. In this post, you’ll learn more about why you should run campaigns on Bing Ads and how do it effectively.

We Love Bing Ads

 

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Megalytic Introduces Bing Ads Integration

If you do paid search engine marketing, you know that Google Ads isn’t the only game in town. With Bing Ads, you can expand your audience with lower CPCs and higher conversion rates than Google. And Megalytic can now support your reporting needs because we’ve introduced an integration with Bing Ads.
You can now put together comprehensive search engine marketing (SEM) reports that include data from both Google Ads and Bing Ads. And, in fact, our Bing Ads widgets work in much the same way as our Google Ads widgets. You can drag and drop Bing Ads widgets into a report and customize them to meet your needs.
In this post, we take a look at the new Bing Campaigns widget and show how you can start using it in your reports.

Megalytic Integrates with Bing Ads

 

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