You’re already a fan of Google Analytics. You know which data to pull, you know how to look at your audience, user behaviors, and conversions. You gather, analyze and present this kind of data month after month. Your clients, colleagues, and boss are satisfied.
But somewhere, in the back of your mind, you feel like you’re missing something. There are links in Google Analytics you’ve never clicked, reports you don’t use because you’re not quite sure what they mean. You can’t escape the nagging feeling that there’s something more you should be doing.
Sound familiar? If so, it’s probably time to think about Google Analytics (GA) Certification. Being GA certified is more than just a nice line for marketing materials and it’s more than a resume filler. It’s the process of trying to get as much as you can out of an extremely robust and intricate analytics tool that can help reveal the kind of detailed insight that helps cultivate meaningful, strategic change. In this post, we’ll go through some of the details of why and how to get your certification.
When we’re given a gift, in theory, it’s what’s inside that counts. Does it matter if it’s packaged in elaborate gift wrap or plain brown paper? Does it matter if something is hand delivered by a friend or sent via UPS? No, it’s the gift (or even the thought) that counts. But let’s be honest – it’s not that simple when it comes to monthly digital marketing reports for your boss or client. Even if the work is exceptional and the results are amazing, without the right packaging and delivery, the real value of what you’re giving may be lost.
So, how do you present a digital marketing report in a way that ensures the meaning of the message isn’t lost because of the way it’s delivered? In this article we’ll cover some of the ways to create and deliver reports the strongest way possible.
Like commercial businesses, nonprofits have a range of specialties. From art to scholarships, housing assistance to helping animals, this is a sector that has a special place in society and our hearts. Of course, no matter how worthy the cause, nonprofits have the same needs as other businesses — they have to worry about payroll, the cost of providing services and, of course, marketing their cause. When it comes to marketing, no matter who your audience is, a digital presence is requisite and so is effectively measuring its performance.
In this article, we’ll look at some of the data that may be especially useful to helping nonprofits excel at digital marketing.
It’s not surprising then, that travel industry digital ad spending is projected to be $6.77 Billion in 2017
Like we said, it’s big business.
If you’re a marketer, there is a good chance you’ve had or are currently working with client who is somehow affected by travel, tourism or hospitality. From hotels and airlines to attractions and food services, attention (and money) from these customers is crucial.
Working with a client or in-house for a business in the travel industry comes with many of the same digital reporting metrics we’d use for anyone. But when a site needs to attract travelers, there are a few places it makes sense to spend some extra time.
In this article we’ll cover the areas where a deeper dive is nice for anyone, but can be essential for travel and tourism businesses.
Humans are often visual learners. In fact it’s been estimated that up to 65% of people are visual learners
and assimilate information more easily using images, colors and other aids. The same source at the University of Alabama suggests:
“Visual aids add a new dimension to presentations. When used properly, they can help you to more effectively deliver your message by adding impact and interest.”
While this speaks specifically to students in a learning environment, it’s a good lesson for digital marketers too. Part of a marketer’s job, whether they work in-house or for an agency, is to help colleagues and clients to understand the effect of initiatives and to use data to locate insights and demonstrate results.
This job becomes much easier when visual components can be successfully integrated into regular reporting. In this article, we’ll go through some ideas for how you can make your digital reports more visually appealing and ultimately more effective.