Digital Marketing Category

Tips and Advice for Landing Pages

Ahhhh, landing pages. Hello, old friends.
Landing pages have come a long way in less than 20 years. If you were to look back at the versions from the early 2000’s, they look nothing like what we’ve come to define as landing pages today.
Much of that is due to the proliferation of startups and platforms focused whose primary focus is on allowing websites to build and integrate landing pages across channels. Their emphasis on leveraging data to allow for quick optimizations and improvements has also changed the game.
There’s no shortage of landing page solutions for all sizes: from the smallest business to enterprise level multinational corporations. But, despite their ubiquity, many marketers still struggle with creating landing pages and integrating them effectively into their campaigns. In this blog post, we’ll cover 15 tips and ideas for landing pages, informed now by nearly 2 decades of insight and data, from some basic first principles to more advanced tactics and considerations.

 

Landing Page Builders

 

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Reporting on Display Ads to Clients

When you read or hear the term “display ads”, it’s easy to immediately associate it with just banner ads. You know – the ones no one ever clicks on, right? And while banner ads certainly constitute one familiar kind of display advertising, let’s be honest, these aren’t your father’s display networks anymore. From traditional text & images to video rolls to native advertising to in-app ads, the formats, reach and functionalities of display advertising networks have never been richer and more promising.
However, the performance of display advertising can vary tremendously, particularly when compared to other channels and traffic mediums that clients are more accustomed to. As such, all the cutting-edge capabilities in the world matter very little when you cannot communicate their value to clients.
In today’s post, we’ll review 3 higher-level considerations for reporting on display advertising.

 

Reporting on Display Ads

 

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The Best Times to Post on Facebook

“Timing is everything.”

“It’s all in the timing.”

“There is a time for everything.”

There is an endless supply of quotes to reinforce the importance that time plays in all things. But when it comes to social media, these idioms are more than just clichés – they’re science.
There has been copious research to identify the trends that exist in analyzing Facebook post-performance, interaction, and when content has the best chance to be seen on the site. In today’s post, we’ll review some of that data to better understand how to use it as a framework for determining the best time to post on Facebook to engage your audience.

 

Facebook Posting

 

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Helping Your Clients Create Customer Personas

Who is your perfect customer? Where do they live? How much do they make? How do they spend their time and most of all, what problems do they have that you can help solve? All of these questions need to be answered, and one of the main ways a business can do that is through the creation of customer personas.
B2B and B2C businesses alike are constantly looking for new ways to understand their customers. The average client has a fundamental understanding of their own customer base but there are gaps in a clients’ perception of a client and what the actual data tells us.
In discussions with clients, most marketers will inquire about customer characteristics, demographics, and interpreted buying signals. But great marketing plans go further, they include the development of specific personas of individuals who fit into the client’s desired demographic, allowing them to shape their message, guide their channels and choose their best tactics.
Today’s post will walk you through the process of starting the personas discussion with your client, explaining why they matter, and how to guide clients through the process of defining them.

 

Customer Personas

 

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Mobile Commerce Trends Worth Watching

Mobile website traffic has become a mainstay in reporting metrics. Across verticals, we’re seeing websites acquire more and more visitors via mobile devices than desktop. But when it comes to mobile e-commerce or m-commerce for short, mobile visitors are more than just a rising KPI. They are the future.
In today’s post we’ll cover some of the social and technical m-commerce trends that belong on every site owner’s radar.

 

 

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