Who doesn’t want a great website?
With practically every business seeking to establish an impressive web presence, building and hosting websites has become a major industry. This field employs over 127,000 individuals in the US alone, according to the Bureau of Labor Statistics
. Developers, programmers and IT professionals are seeing the demand for their skills rise as digital needs become pervasive in nearly every vertical.
Website development companies typically seek to provide a brand with an online identity through a functional, well-designed website. However, many development companies are overlooking an opportunity to engage beyond the point of building and hosting websites. In this article, we’ll talk about opportunities to use analytics reporting to grow client relationships past web development and hosting services.
Humans are visual creatures. A widely cited statistic states that 65% of the population are “visual learners”. No wonder most people would agree with the colloquial wisdom that “a picture is worth a thousand words.”
Google gets that, and that’s why there are a number of great ways to use the AdWords Report Editor for both data analysis and client communication.
The Report Editor is perhaps one of the most underused features in AdWords. Rolled out toward the end of 2015, this tool allows you to analyze data within your account in a more visual, and sometimes more granular, view than the main reporting section can produce. In fact, you can even create some reports that previously required an export into Excel.
PPC managers can use the Report Editor in a number of ways to look at performance and use those metrics to optimize campaigns. In this article, we’ll walk through accessing this tool and using it to create some practical, and fascinating, reports.
As digital marketers we’re always on the hunt for ways to improve speed and efficiency without sacrificing the analysis that leads to those campaign defining “Aha!” moments. That’s why there is an entire industry comprised of tools and platforms designed to make our jobs easier. One part of that industry is browser extensions that are created to provide at-a-glance details in a consolidated view.
While they may not necessarily make our work less complex, a number of these extensions can help you streamline tasks like testing analytics configuration and analyzing SEO metrics. In this article, we’ve listed several Chrome extensions that we recommend for improving your digital marketing workflow.
In an industry that can change in an instant, a lot happens in a year. And this year was no different.
The year 2016 saw long-awaited updates, new user behavior habits and expectations, and a virtual explosion of technology driven possibilities. We also witnessed the further development of artificial intelligence, a technology whose full potential has barely been glimpsed.
It’s been a heck of a ride, and it’s not over yet.
As we enter the New Year, digital marketers face exciting prospects from emerging technologies. Our audiences are engaging with tech in different ways, from voice search, to increased mobile usage, to virtual reality. As marketers, with expansion of technology comes an ever greater need to track its effectiveness. In this article, we’ll cover four important trends worthy of your attention in 2017.
A doctor wouldn’t treat two different patients the same just because they were diagnosed with the same condition. As a doctor of marketing, shouldn’t your client campaigns be subject the same kind of nuance?
We’d argue yes.
Sure, there may be digital marketing guidelines and practices that are common across verticals, but that doesn’t mean there isn’t room to refine your reporting practices based on a client’s specific industry. When it comes to healthcare, there are distinct procedural and user behaviors that can be used to strengthen both reporting and your marketing campaigns.
According to a report from Econsultancy
, healthcare and pharma industries will spend $1.93 billion on paid digital advertising in 2016. Many digital agencies have the opportunity to work with companies in this space, whether specializing in the healthcare niche or having select clients in the field.
Healthcare clients are likely to have highly organized marketing staff who care about detailed data. They’ll want to see detailed breakdowns of campaign performance in regular digital marketing reports and hear thought-out explanations to justify recommendations.
In this article, we’ll cover a few tips to help you build better analytics reports for healthcare clients.