Ahhhh, landing pages. Hello, old friends.
Landing pages have come a long way in less than 20 years. If you were to look back at the versions from the early 2000’s, they look nothing like what we’ve come to define as landing pages today.
Much of that is due to the proliferation of startups and platforms focused whose primary focus is on allowing websites to build and integrate landing pages across channels. Their emphasis on leveraging data to allow for quick optimizations and improvements has also changed the game.
There’s no shortage of landing page solutions for all sizes: from the smallest business to enterprise level multinational corporations. But, despite their ubiquity, many marketers still struggle with creating landing pages and integrating them effectively into their campaigns. In this blog post, we’ll cover 15 tips and ideas for landing pages, informed now by nearly 2 decades of insight and data, from some basic first principles to more advanced tactics and considerations.