Education Category

Smarter Digital Marketing Reports for The Education Sector

The normal school of thought about digital marketing reports may not be enough when it comes to providing analytics data for higher education institutions. Colleges and universities are businesses and share some of the same needs as organizations in other sectors, but there are specific requirements, goals and user behaviors that are unique to this vertical. These nuances raise the degree of difficulty involved in providing truly insightful and meaningful reports.
In this article, we review some ideas for ways to dig deeper, and ultimately, learn more from your digital marketing analysis for institutions providing higher education to students.

 

 

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