Facebook Advertising Category

An Example Facebook Report Template for Agencies

A good Facebook report template can save your agency a lot of time and money while delivering real value that your clients will appreciate.
Your agency manages Facebook Pages and advertising for clients. Maybe dozens, or even hundreds of clients. You are busy creating content, video, images for all those Pages. Not to mention promoting posts, creating ad campaigns, designing landing pages, and optimizing the performance of it all to ensure that you are getting a good return on all the time and money you are putting into Facebook.
In addition to all that work, your clients expect a monthly report. It makes sense. They want to know what they are getting in return for the money being invested in Facebook content and advertising. But, how do you find time to create a custom performance report for every Facebook client each month? And what data belongs in that Facebook report?
Creating a report from scratch for each client is too time-consuming and will not scale as you add more clients. Fortunately, with Megalytic you can easily create a Facebook report template to jump-start the process for each client. Building a Facebook report template provides the starting point for all subsequent reports. This foundation becomes a customizable Facebook report that can be adapted to each of your clients.
To get started, consider the data you need to include for all (or at least most) clients and also what metrics you should show from Facebook Page Insights and Facebook Ads Manager, and any other sources that help demonstrate the value of the work you are doing for your clients.
Whether or not you use Megalytic for reporting, this post provides an example of the structure and key data point to include in your Facebook report template.

Facebook Report Template for Agencies

 

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Facebook Lookalike Audiences: What Are They and How to Use Them

Imagine two people, one who is a loyal customer with a high lifetime value and another who has never heard of your brand. Now imagine these two people have a great deal in common in terms of interests, behaviors, age, and location. What if you could use the profile of your customer to connect with the relative stranger?
That’s what Facebook Lookalike Audiences are all about.
In this post, we will look at one of Facebook’s specific advertising capabilities: Lookalike Audiences. We’ll cover what they are, how they’re built, and how to use them.

 

Twins

 

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Tips on Writing Facebook Ads for Business

Facebook has proven itself a cost-effective, efficient and powerful advertising platform for many businesses. The right ad can drive website visitors, increase event attendance and even lead to direct sales. For others, Facebook Advertising can feel like shouting into an echo chamber. You post, you boost and then you wait. Sure, the ad reaches people and maybe there is engagement but when you look to see how those interactions translated to website traffic, downloads or revenue the actual impact can be, well, disappointing.
What makes the difference?
There are a lot of factors and variables at play and while there isn’t a single definitive answer as to what makes a great Facebook ad, there is the composition of the ad that serves as the foundation of what you’re putting out into the world. In today’s article, we’ll cover some of the important guidelines to help you create more effective Facebook ads.

 

The Parts of a Facebook Ad

 

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Megalytic Announces Support for Facebook Lead Ads

Marketing report tool now provides access to campaign performance data for Facebook Lead Ads.
Megalytic, the leader in report automation for digital marketers, announced today that their product can now be used to track and report on the performance of Facebook Lead Ads.
Facebook Lead Ads are increasingly popular with Facebook advertisers because they allow potential customers to provide accurate contact information quickly and easily with a form that is part of the ad itself. According to Facebook:

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, test drives and much more.
 
By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email.
 
The form is mobile-device friendly and designed for the least amount of typing possible. So it’s quicker for customers to reach you—and gives you accurate, actionable info so you can reach back.

Megalytic users can report on the performance of the their Facebook Lead Ad campaigns, along with other types of Facebook advertising data in a single table of chart. Combine Lead Ad data along with other performance metrics like Impressions, Reach, etc. Other Calls to Action (CTA) are also supported including Website Conversions, Page Likes, and Purchases.
In addition to Facebook Ads, Megalytic provides robust support for Google AdWords PPC reporting, Google Analytics, Search Console (SEO), and Facebook Pages data. Megalytic CEO Mark Hansen says, “Facebook Lead Ads are incredibly popular. We are very excited to include support for these campaigns within the Megalytic reporting tool. This is something that a lot of our customers have been asking for.”
It is very easy to add Facebook Lead Ad statistics to Megalytic reports. You simply select the metrics from a list inside a chart or table editor – as show in the video below. For more information, see our: press release.

Understanding Conversion Attribution in Facebook Ads

There may have been a time when a business made a Facebook page simply because “Dude, it’s Facebook, you’ve gotta be on there.” But as the social media juggernaut has evolved, so have the opportunities to use Facebook strategically to drive actual sales. But Facebook doesn’t just have the power to drive customers to websites, it has given us the ability to measure and attribute engagement and conversions.
We’ve talked about setting up Facebook Ads conversion tracking. In this article, we’ll delve further into understanding how Facebook attributes conversions.

 

Facebook Advertising Attribution

 

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