Facebook Advertising Category

How to Install and Debug the Facebook Pixel using Google Tag Manager

As a digital marketer, juggling a variety of advertising platforms is just a part of everyday life. From Google Ads and Facebook to Twitter, LinkedIn, AdRoll, and more, you’re used to having a lot on your plate.
But when you have to worry about installing performance-tracking tags and pixels on your website so you can optimize for each platform, things can get overwhelming. Not only do you have to add this time-consuming task to your IT team’s already long to-do list, but it creates a lot of additional code to manage, maintain, and update.
The good news is that there’s an easier way, and it’s called a tag management system. If you haven’t used this kind of system before, it’s an incredibly effective way to ease your workload while saving you time and money. In a nutshell, tag management systems simplify the process of adding, editing, or removing tags. These automated systems help you manage your data foundation and streamline tag deployments so your IT team can focus on improving your systems. Tag management systems can also help you launch campaigns more quickly, improve your website performance, and ensure that you are collecting the analytics data necessary (e.g., conversions, leads) to optimize the performance of your ads.
In fact, today’s tag management systems are a crucial best practice for deploying tracking code. If you haven’t used one before, Google Tag Manager (GTM) is a reliable free system. An added bonus is that it enjoys the largest market share among tag management systems.
GTM is overall a terrific system, with a few caveats. One of these is that it doesn’t have a built-in tag type for Facebook’s tag (also known as the “Facebook Pixel”). If you don’t identify as a “tech person,” this can be intimidating because it requires you to use GTM’s Custom HTML tag type together with with JavaScript code.
Fortunately, this isn’t as difficult as you may fear. In this post, we’ll guide you through the steps for installing and debugging the Facebook Pixel using Google Tag Manager so you can free up more time to focus on your business.

How to Install and Debug the Facebook Pixel using Google Tag Manager

 

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Building Facebook Lead Ads That Convert

Facebook lead ads are incredibly useful when you want to create a connection with potential prospects. You can use lead ads to gather emails and other contact information, provide quotes and estimates, get people to sign up for your newsletter, and just about anything else you can think of. The benefit of lead ads is that they help you engage with your audience on a deeper level by collecting contact information.
But how can you create lead ads that are more likely to convert? Luckily, there is a lot you can do to optimize your lead ads. Whether you’re new to Facebook lead ads or simply want your current ads to perform better, this post will help you improve your conversion rates.

Building Facebook Lead Ads That Convert

 

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3 Reasons Why You and Your Client Need a Monthly Facebook Marketing Report

If your agency is running Facebook ad campaigns for clients, you need to provide them with a monthly Facebook report. Not only do regular Facebook analytics prove ROI, but they also provide valuable intangible benefits to your clients and your agency.
Consider this common scenario. Your client’s sales pipeline is slowing. They come to you with a clear request: help them increase inbound leads, asap. Because you’re a savvy account manager, you’ve done your research and know that Facebook would be a great place to find these leads – not just because it’s the largest social media platform in the world, but because a large portion of your client’s target audience uses Facebook.
As is the case at many companies, your client is skeptical. For all its exponential growth over the last decade, many executives are still wary of putting budget and resources toward social media advertising. It seems too trendy, or maybe they’ve tried it before and didn’t see any business benefits. You successfully make your case, though, and are rewarded with buy-in (and a budget) to begin running Facebook ad campaigns.
Now, it’s time to put up or shut up. The best way to prove that you know your stuff, and are delivering value, is with regular Facebook marketing reports, delivered at least monthly. Here’s how your client and your agency will benefit.

3 Reasons Why You and Your Client Need a Monthly Facebook Marketing Report

 

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3 Ways to Use Facebook Interests to Build Better Audiences

Understanding your audience is a huge part of making any marketing initiative successful. But when it comes to Facebook, knowing your competitors’ audience can be equally useful.
Facebook’s advertising platform offers a range of capabilities and features for targeting specific audiences. By identifying relevant and engaged audiences for ad targeting, organizations can run more effective campaigns with greater returns on investment (ROI).
When you’re building audiences for Facebook Ads, you have the option to create Custom Audiences from a preexisting list of contacts or customers or Lookalike Audiences for users similar to a preexisting list of contacts or customers.
But what if you don’t have a list of contacts on hand already?
Not a problem, a Custom audience can also be built using characteristics that define your ideal audience. The Core Audiences type allows organizations to create target lists based on a variety of personal user information, including demographics, location, behaviors, and interests. In this post, we’ll cover the Interests based targeting options in Facebook and review 3 ways to use Facebook Interests to build better audiences.
For the purposes of this exercise, the example organization we’ll use is called Bob’s Barbecue Smokers, who sells barbecue smokers that cost several hundreds of dollars. They are interested in identifying users who would be interested in such a product and have turned to Facebook advertising to set up their initial campaigns.

3 Ways to Use Facebook Interests to Build Better Audiences

 

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An Example Facebook Report Template for Agencies

A good Facebook report template can save your agency a lot of time and money while delivering real value that your clients will appreciate.
Your agency manages Facebook Pages and advertising for clients. Maybe dozens, or even hundreds of clients. You are busy creating content, video, images for all those Pages. Not to mention promoting posts, creating ad campaigns, designing landing pages, and optimizing the performance of it all to ensure that you are getting a good return on all the time and money you are putting into Facebook.
In addition to all that work, your clients expect a monthly report. It makes sense. They want to know what they are getting in return for the money being invested in Facebook content and advertising. But, how do you find time to create a custom performance report for every Facebook client each month? And what data belongs in that Facebook report?
Creating a report from scratch for each client is too time-consuming and will not scale as you add more clients. Fortunately, with Megalytic you can easily create a Facebook report template to jump-start the process for each client. Building a Facebook report template provides the starting point for all subsequent reports. This foundation becomes a customizable Facebook report that can be adapted to each of your clients.
To get started, consider the data you need to include for all (or at least most) clients and also what metrics you should show from Facebook Page Insights and Facebook Ads Manager, and any other sources that help demonstrate the value of the work you are doing for your clients.
Whether or not you use Megalytic for reporting, this post provides an example of the structure and key data point to include in your Facebook report template.

Facebook Report Template for Agencies

 

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