Facebook Insights Category

An Example Facebook Report Template for Agencies

A good Facebook report template can save your agency a lot of time and money while delivering real value that your clients will appreciate.
Your agency manages Facebook Pages and advertising for clients. Maybe dozens, or even hundreds of clients. You are busy creating content, video, images for all those Pages. Not to mention promoting posts, creating ad campaigns, designing landing pages, and optimizing the performance of it all to ensure that you are getting a good return on all the time and money you are putting into Facebook.
In addition to all that work, your clients expect a monthly report. It makes sense. They want to know what they are getting in return for the money being invested in Facebook content and advertising. But, how do you find time to create a custom performance report for every Facebook client each month? And what data belongs in that Facebook report?
Creating a report from scratch for each client is too time-consuming and will not scale as you add more clients. Fortunately, with Megalytic you can easily create a Facebook report template to jump-start the process for each client. Building a Facebook report template provides the starting point for all subsequent reports. This foundation becomes a customizable Facebook report that can be adapted to each of your clients.
To get started, consider the data you need to include for all (or at least most) clients and also what metrics you should show from Facebook Page Insights and Facebook Ads Manager, and any other sources that help demonstrate the value of the work you are doing for your clients.
Whether or not you use Megalytic for reporting, this post provides an example of the structure and key data point to include in your Facebook report template.

Facebook Report Template for Agencies

 

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The Best Times to Post on Facebook

“Timing is everything.”

“It’s all in the timing.”

“There is a time for everything.”

There is an endless supply of quotes to reinforce the importance that time plays in all things. But when it comes to social media, these idioms are more than just clichés – they’re science.
There has been copious research to identify the trends that exist in analyzing Facebook post-performance, interaction, and when content has the best chance to be seen on the site. In today’s post, we’ll review some of that data to better understand how to use it as a framework for determining the best time to post on Facebook to engage your audience.

 

Facebook Posting

 

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Using Facebook Audience Insights

They say that opposites attract, but long-term relationships are usually built on shared interests and values. While that applies to everything from friendships to marriages, it also applies to the relationships brands build with consumers. Knowing what your customers like, what they care about, and how they spend their time and money allows you to build better, more meaningful connections.
That’s why any good marketer is consistently looking for more ways to learn about their audience. What age, gender, and geographic demographics do they fall into? What are their hobbies? What brands do they like? Where do they shop?
Facebook’s Audience Insights allows you to pinpoint these and other data points about potential customers on social media, where individuals are most likely to share personal details about their lives online. Whether you’re planning a Facebook ad campaign or new audience intelligence for a marketing campaign elsewhere, you’ll likely find valuable information in this section of Facebook. In this article, we’ll go over how to use Audience Insights and how to segment potential audiences using various data points.

 

Facebook Audience Insights

 

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Facebook Reporting Changes: Megalytic Updates from 2016

Another year is almost done. Whether you loved it or hated it time pushes forward and we are all changed, for better or worse. For us here at Megalytic, 2016 has been a big. We’ve expanded our reporting capabilities, updated widgets and created more opportunities for you to connect to additional platforms.
But some of our biggest and most exciting updates of the year have revolved around the social media game-changing juggernaut, Facebook. The major developments included connecting with Facebook Page Insights and Facebook Advertising, and including these metrics as a streamlined part of the Megalytic reporting interface.
If you’re posting on Facebook and/or running Facebook ads for your clients and not yet using these features, you’ll find the new connectivity useful for expanding your reports. Even if you’ve begun using these features, you may discover some additional capabilities that you’re not integrating in reports. In this article, we’ll review how to set up Facebook integration and how to use the accompanying widgets.

 

Megalytic Chart of Facebook Page Impressions by Medium

 

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Coordinating Organic and Paid Facebook Marketing Efforts

“Like” it or not, Facebook has increasingly become a pay-to-play network for businesses over the past few years. Unfortunately, many business marketers have learned of this limitation the hard way, as they’ve sadly witnessed the dwindling of interactions with their organic posts.
To cope, we can either make faces like the new angry reaction emoji, or we can get on board by getting better at supplementing organic efforts with paid initiatives.
The News Feed algorithm limits the percentage of brand posts that reach users, especially cutting down on showing sales-specific posts. Out of every thousand users who like your page, perhaps only 5-10 (or 0.5% – 1.0%) of those users are likely to see any one organic post.
As a solution, Facebook offers the chance to use Facebook advertising to promote posts. Obviously the necessity of spending money to do something you could formerly do for free can be frustrating. Fortunately the tradeoff is the opportunity Facebook Advertising offers to highly segment your target audience by specific demographic parameters.
Today, a smart social media marketing plan should also include a budget for paid promotion. Check out our primer on building ads Using the Facebook Ads Manager.
In this article, we’ll talk about ways to integrate paid promotion with your organic social posting strategies in order to achieve the maximum reach to your target audience. In addition, we’ll address some potential concerns with images for ads.

 

Facebook Marketing

 

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