“Timing is everything.”
“It’s all in the timing.”
“There is a time for everything.”
There is an endless supply of quotes to reinforce the importance that time plays in all things. But when it comes to social media, these idioms are more than just clichés – they’re science.
There has been copious research to identify the trends that exist in analyzing Facebook post-performance, interaction, and when content has the best chance to be seen on the site. In today’s post, we’ll review some of that data to better understand how to use it as a framework for determining the best time to post on Facebook to engage your audience.
They say that opposites attract, but long-term relationships are usually built on shared interests and values. While that applies to everything from friendships to marriages, it also applies to the relationships brands build with consumers. Knowing what your customers like, what they care about, and how they spend their time and money allows you to build better, more meaningful connections.
That’s why any good marketer is consistently looking for more ways to learn about their audience. What age, gender, and geographic demographics do they fall into? What are their hobbies? What brands do they like? Where do they shop?
Facebook’s Audience Insights allows you to pinpoint these and other data points about potential customers on social media, where individuals are most likely to share personal details about their lives online. Whether you’re planning a Facebook ad campaign or new audience intelligence for a marketing campaign elsewhere, you’ll likely find valuable information in this section of Facebook. In this article, we’ll go over how to use Audience Insights and how to segment potential audiences using various data points.
Another year is almost done. Whether you loved it or hated it time pushes forward and we are all changed, for better or worse. For us here at Megalytic, 2016 has been a big. We’ve expanded our reporting capabilities, updated widgets and created more opportunities for you to connect to additional platforms.
But some of our biggest and most exciting updates of the year have revolved around the social media game-changing juggernaut, Facebook. The major developments included connecting with Facebook Page Insights and Facebook Advertising, and including these metrics as a streamlined part of the Megalytic reporting interface.
If you’re posting on Facebook and/or running Facebook ads for your clients and not yet using these features, you’ll find the new connectivity useful for expanding your reports. Even if you’ve begun using these features, you may discover some additional capabilities that you’re not integrating in reports. In this article, we’ll review how to set up Facebook integration and how to use the accompanying widgets.
“Like” it or not, Facebook has increasingly become a pay-to-play network for businesses over the past few years. Unfortunately, many business marketers have learned of this limitation the hard way, as they’ve sadly witnessed the dwindling of interactions with their organic posts.
To cope, we can either make faces like the new angry reaction emoji, or we can get on board by getting better at supplementing organic efforts with paid initiatives.
The News Feed algorithm limits the percentage of brand posts that reach users
, especially cutting down on showing sales-specific posts. Out of every thousand users who like your page, perhaps only 5-10 (or 0.5% – 1.0%) of those users are likely to see any one organic post.
As a solution, Facebook offers the chance to use Facebook advertising to promote posts. Obviously the necessity of spending money to do something you could formerly do for free can be frustrating. Fortunately the tradeoff is the opportunity Facebook Advertising offers to highly segment your target audience by specific demographic parameters.
Today, a smart social media marketing plan should also include a budget for paid promotion. Check out our primer on building ads Using the Facebook Ads Manager
In this article, we’ll talk about ways to integrate paid promotion with your organic social posting strategies in order to achieve the maximum reach to your target audience. In addition, we’ll address some potential concerns with images for ads.
There’s something really exciting about kicking off a new project, especially when it involves an integrated marketing campaign that spans across channels. It’s even better when that project involves a new idea that may just be getting off the ground. Who doesn’t want to be there from the beginning to look back one day and say “I was a part of that”?
Let’s take this scenario further. Your digital agency is tasked with building an online presence for a brand new startup. You create a Facebook Page and begin building the brand’s following on social media. You also launch paid search campaigns and you begin the on-going process of search engine optimization to help the site get found.
The end of the first month rolls around, and you need to give your client a report. You’re accountable for everything you did online and want to show not only website traffic but also activity from the Facebook Page.
Ideally, you should present a comprehensive document that encompasses both Facebook and Google Analytics data. You’ll want to create a format that will become familiar to your client and a template that you can update each month to review progress on a regular basis.
No worries. We’ve got you.
In this post, we’ll go over how to build a combined template that ties together metrics across multiple sources, using Megalytic.