Google AdWords Category

Managing an International PPC Campaign

One of the most exciting things about the digital age is its contribution to growing the global community. We are all more connected and more accessible to one another than we have ever been. While that is monumental for social and political reasons, it also fundamentally changes our ability to do business internationally. 20 years ago a U.S. business may never have considered a customer base in Beijing. Today, it’s happening every minute.
Taking a brand worldwide creates new potential for revenue but it also adds a new level of complexity to your marketing strategy. You have to understand language, cultural and legal nuances to effectively reach people in various countries. When you’re dealing with online advertising, you have to understand how targeting and bidding will be impacted by expanding into other countries.
In this post, we’ll cover tactics for reaching an international audience via PPC advertising. First, start by thinking about how international targeting relates to your campaign structure.

 

International Flags

 

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Previewing the New Google AdWords Interface

We all need a new look sometimes. Maybe it’s a haircut or a new pair of glasses; other times it’s a full makeover. Well, Google AdWords is no different, undergoing its very own facelift over the last few months.
As you may have noticed, Google AdWords has been gradually rolling out a new interface, giving select accounts beta access over time. This represents one of the largest overhauls of AdWords’ visual appearance since its launch. While the overarching process of management remains the same, even aesthetic changes can take a little getting used to. If you haven’t had a chance to re-familiarize yourself with the new face of AdWords, we took some time to go through what’s new, what’s moved and what’s similar to the current interface, with screenshots along the way.
Let’s take a look.

 

New AdWords Chart Style

 

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Defining Key AdWords Metrics

Spending money on marketing is not new. But with digital advertising, especially the paid options available in Google, for every dollar you lay out, you can figure out how much you’re getting back. From actual revenue to gauging exposure, AdWords gives you extensive insights. You may still have to “spend money to make money,” but at least here you can make sure your money is working smarter.
But to do this, which metrics should you care about most when reviewing AdWords performance? With so much data it’s sometimes hard to tell. For starters, take a look at the sheer number of options you have in the interface for viewing metrics.

 

Google AdWords User Interface

 

You can add scores of metric columns via the interface, but more isn’t always better. For looking at top level data, there are a few specific metrics you should care about to pinpoint success.

In this article, we’ll review the top AdWords metrics and what they mean for your account, while helping you focus on what numbers matter most to your business’s bottom line.

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Reaching Users in Their Inboxes with Gmail Ads

Gmail, the email provider created by the search juggernaut Google, has over 1 billion monthly active users . Think about all of those people, checking their inboxes multiple times a day just waiting for a new message to arrive. What if your brand could use this massive user base to spread your message and attract new customers?
Good news! You can.
Gmail advertising allows you to show ads directly within your audience’s inbox, reaching people as they’re checking email throughout the day. Ads appear right above messages in a highly visible location, similar to an email subject line. You can put offers in front of people, when they are engaged, attracting clicks and sales without even having to actually send an email.
In this article, we’ll review how Gmail ads appear, how to create a campaign, and what tactics to use for the most effective targeting. Let’s start by looking at how Gmail ads show up in the inbox.

 

GMail Ads Blog Post

 

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How to Create Google Display Ads

A Google Display Ad is a pre-designed ad that appears on one of the websites in Google’s extensive network of participating websites. These ads have the ability to appear in front of users while they are shopping, doing research or even watching videos of dogs doing tricks. They appear in front of potential customers where they are actively browsing online and can be very effective in gaining attention and clicks.
But, only if they are done well.
In a previous article, we covered how to build a successful display Google AdWords campaign. In this article, we’ll delve more deeply into how to create the display ads that run within your campaign, while also providing advice for the most effective ads.

 

Creating Display Ads

 

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