This season, one of the best gifts any business can receive is new data. All of the days, weeks and months leading up to the holidays contain useful information that can be captured and should be applied to future initiatives. So, as this year’s season wraps up and we begin looking forward to what the New Year brings, don’t forget to look back at efforts and analytics to find out what kinds of insights have been left in your digital stocking.
In today’s post, we’ll cover some of the information that deserves documentation to get a head start on what to do and what to expect next year.
Online video offers businesses and marketers a powerful way to promote their brand, connect with their audience, drive traffic, and to get their message (or product) out in a memorable way.
But how can you learn more about who’s watching to determine the value these videos, and these users, are providing your business?
To answer these questions, Google Analytics offers multiple reports to show how many users are coming to your site via YouTube, where they’re going once there, how well they engage with your site, and how many ultimately convert. Meanwhile, YouTube’s own analytics reporting offers valuable insights about exactly who is consuming your video content.
In this post, we’ll take a look at how to analyze YouTube traffic in both Google Analytics and YouTube, as well how the two work together for even better insights.
You’re already a fan of Google Analytics. You know which data to pull, you know how to look at your audience, user behaviors, and conversions. You gather, analyze and present this kind of data month after month. Your clients, colleagues, and boss are satisfied.
But somewhere, in the back of your mind, you feel like you’re missing something. There are links in Google Analytics you’ve never clicked, reports you don’t use because you’re not quite sure what they mean. You can’t escape the nagging feeling that there’s something more you should be doing.
Sound familiar? If so, it’s probably time to think about Google Analytics (GA) Certification. Being GA certified is more than just a nice line for marketing materials and it’s more than a resume filler. It’s the process of trying to get as much as you can out of an extremely robust and intricate analytics tool that can help reveal the kind of detailed insight that helps cultivate meaningful, strategic change. In this post, we’ll go through some of the details of why and how to get your certification.
Admit it – you dread the first day of every month. That’s when it’s time to start cranking out the monthly analytics reports. For your clients – if you work at an agency – or, if you are an in-house marketer, for the various departments that need data.
Every month, it’s the same routine. A new month rolls in and you spend the next several days exporting data from Google Analytics, importing it to Excel, massaging it, building charts and analyzing it so your client or team can understand the key takeaways. Or maybe you cut and paste screen shots into Word or Google Docs, add some explanatory text and format everything to look nice.
You don’t mind pulling together data for the people who need it – that’s your job and you like your job. The problem is the tedious, mundane work of putting the report together takes up most of your time, leaving precious little for real analytics and insight.
You’ve thought about automating the reports, but it doesn’t seem possible. After all, the reports change each month. You are not just cranking out cookie-cutter analysis. And you need to add commentary to explain, for example, the impact of the latest campaign and how it outperformed the last one. You wish you had a way to do it faster, without sacrificing its value.
Sound familiar? If so, let us introduce you to Megalytic’s Google Analytics Report Templates. These templates hand the grunt work over to Megalytic, while leaving you the flexibility to modify your analytics each month to adjust to new campaigns and other changing business circumstances.
Today, we walk you through the process of automating a monthly report in Megalytic and show how you can retain the flexibility you need.
There’s no need to reinvent the wheel. At least, that’s what they tell you. But somehow it seems like every time a report is due, you find yourself back at square one. So maybe you’ve decided it’s time to find a Google Analytics reporting template that you can use over and over again.
Awesome. We can help.
It’s absolutely possible to build a reusable reporting model. But with that said, what you build should take into account several factors, and be easy to customize based on changing needs, goals and variables. To see Megalytic’s Google Analytics sample templates or to get easy, pre-made examples, sign up for our free 14-day trial
. If you’re looking for ideas and inspiration, read on!