You’re already a fan of Google Analytics. You know which data to pull, you know how to look at your audience, user behaviors, and conversions. You gather, analyze and present this kind of data month after month. Your clients, colleagues, and boss are satisfied.
But somewhere, in the back of your mind, you feel like you’re missing something. There are links in Google Analytics you’ve never clicked, reports you don’t use because you’re not quite sure what they mean. You can’t escape the nagging feeling that there’s something more you should be doing.
Sound familiar? If so, it’s probably time to think about Google Analytics (GA) Certification. Being GA certified is more than just a nice line for marketing materials and it’s more than a resume filler. It’s the process of trying to get as much as you can out of an extremely robust and intricate analytics tool that can help reveal the kind of detailed insight that helps cultivate meaningful, strategic change. In this post, we’ll go through some of the details of why and how to get your certification.
There’s no need to reinvent the wheel. At least, that’s what they tell you. But somehow it seems like every time a report is due, you find yourself back at square one. So maybe you’ve decided it’s time to find a Google Analytics reporting template that you can use over and over again.
Awesome. We can help.
It’s absolutely possible to build a reusable reporting model. But with that said, what you build should take into account several factors, and be easy to customize based on changing needs, goals and variables. To see Megalytic’s Google Analytics sample templates or to get easy, pre-made examples, sign up for our free 14-day trial
. If you’re looking for ideas and inspiration, read on!
You’ve got your popcorn ready. It’s been weeks since you launched your new website, and the geek in you is ready to consume all the data like it’s the release of the latest Marvel superhero flick. So, you log into Google Analytics. You’re anticipating droves of people visiting your brand new site and you’re anxious to study their behaviors. Then suddenly, excitement turns to horror when you see a grand total of zero sessions for the entire period that your site’s been live. If you’re accountable to provide traffic results to your boss or to a client, horror turns to panic. You now have no data to pull from.
You know that you SHOULD be seeing traffic on your site. You’ve been running ad campaigns that show clicks to your site. Organic search was previously driving daily traffic. You’ve been linking to your site from social media. So have you actually had no visits, or was Google Analytics not configured properly?
Get ready to channel your inner Nancy Drew and launch a thorough investigation to answer these questions.
As powerful as Google Analytics is, any number of problems can interfere with collecting accurate data. In this article, we’ll review some common reasons Google Analytics may not be showing the numbers you expect.
You’ve launched a website, but now you need to know how people are using it. You need to answer important questions like, how many people are visiting the site each day? What topics are they looking for once they arrive? How are they getting there and how much time are they spending? Google Analytics can answer all of these questions and many more with the installation of a simple code.
Google Analytics is a seemingly endless source of data and insight. But you can’t get the benefits until you have it set up properly, and if you’re new to digital marketing that first step can seem daunting.
So we’re here to demystify the process for beginners.
In this article, we’ll walk through creating a Google Analytics account, adding the code to your site, testing the installation, sharing access with appropriate stakeholders and setting up goal tracking.
Do you ever find yourself confused by some of the default names for metrics and dimensions in Google Analytics?
Do you ever wish you could take a closer look at the specifics of how users behave on your site based on how they got there?
No worries, you’re in good company on both counts.
Google Analytics contains an array of hidden secrets that allow you to slice and dice data in unique ways to meet your needs. In this article, we’ll touch on the names of metrics and dimensions and show you a method to customize channels in a way that is tailored to different types of traffic and marketing efforts.
Before diving in further, let’s start by defining some key Google Analytics terms.
Source indicates the origin of a visit, such as a domain (newyorker.com) or search engine (Google).
Medium indicates the broad type of traffic, such as organic (from non-paid search), cpc (from paid search), or email.
Channel indicates the higher level category of traffic defined by the combination of source and medium.
In this article, we’ll delve further into customizing channel groupings to more accurately evaluate your data.