Whether you’re a digital agency, a marketer, or a small business owner, knowing how to advertise on social media is essential to creating brand awareness and attracting new customers. If you create ads for Facebook, you may also be running them on Instagram, even without knowing it. That’s because by default, ads created in Facebook Ads Manager are automatically placed on Instagram as well as Facebook.
However, it pays to treat Instagram as its own advertising channel, and not just another place to run your Facebook ads.
In this post, we’ll tell you more about how using Instagram ads can help connect your business to new audiences and boost your brand. We’ll also give you simple steps you can use to start creating Instagram ads in Facebook Ads Manager today.
There are a lot of ways that you might want to share access to your company’s Instagram account with your digital marketing agency.
- You want your agency to run ads for your business on Instagram.
- You’d like your agency to boost some of your Instagram posts to achieve specific marketing objectives.
- You want your agency to create content and post directly to your feed.
Instagram advertising is handled through Facebook Ads. So, you can achieve the first two objectives by sharing access through Facebook Business Manager. In the third case, you will need to share your company’s Instagram account password with your agency or else give them access through a third-party tool like Hootsuite or Buffer.
We’ve put together this blog post to walk through the steps in each scenario and provided screen shots to make it easy to follow. So, if you are ready to begin sharing Instagram access with your agency, but haven’t known how to get started, you’ve found the right resource.