Megalytic Category

Megalytic Expands Support for Facebook Ads Metrics

Over the past month, we’ve been working to expand our support for Facebook Ads Metrics. Megalytic is committed to providing best in category reporting capabilities for Facebook Advertising analytics. Today, we are pleased to announce support for the following additional metrics.
Ad Engagement Metrics

  • Link Clicks – The number of clicks on ad links to select destinations or experiences, on or off Facebook-owned properties.
  • Post Engagement – The total number of actions that people take involving your ads (or all posts, in some cases).
  • Page Engagement – The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.
  • App Engagement – The number of actions, including app installs, credit spends and uses, that were recorded as app events and attributed to your ads.
  • Video Views (3-Second) – The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first.
  • Video Views (10-Second) – The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.
Ad Performance Metrics

  • Cost per Post Engagement – The average cost for each post engagement.
  • Cost per Page Engagement – The average cost for each page engagement.
  • Cost per App Engagement – The average cost for each desktop app engagement.
  • CTR (Link) – The percentage of times people saw your ad and performed a link click.
  • CPC (Link) – The average cost for each link click.
Commerce Metrics

  • Purchase (Facebook Pixel) – The number of purchase events tracked by the pixel on your website and attributed to your ads.
  • Purchase Conversion Value (Facebook Pixel) – The total value of purchase (Facebook pixel) conversions.
  • Add to Cart (Facebook Pixel) – The number of add to cart events tracked by the pixel on your website and attributed to your ads.
  • Initiate Checkout (Facebook Pixel) – The number of initiate checkout events tracked by the pixel on your website and attributed to your ads.
    Conversion Metrics

    • Lead (Facebook Pixel) – The number of lead events tracked by the pixel on your website and attributed to your ads.
    • Cost per Lead (Facebook Pixel) – The average cost of each lead (Facebook pixel).
    • Lead – The number of form responses submitted after people clicked on Facebook lead ads.
    • Cost per Lead – The average cost of form responses submitted after people clicked on Facebook lead ads.
    • Page Like – The number of likes of your Facebook Page attributed to your ads.
    • Cost per Page Like – The average cost for each Facebook Page like.

    Marketing Reporting Technologies: What are the Options?

    Numbers may not lie, but how we present them can make all the difference. Data can easily become overwhelming for people who don’t love wading ankle deep in spreadsheets. That’s why part of a marketer’s job is finding the right way to report metrics that are clear, concise and informative. Fortunately there’s technology that helps our data tell its story.
    Whether you’re measuring performance for a large or small business, accurate reporting is crucial. You need to start with a framework for thoroughly tracking how people got to your website, what they viewed, and what led them to convert (or hindered them from converting) into paying customers.
    An overwhelming array of options faces marketers today. Of course, you can start with Google Analytics, the free go-to web tracking solution in use on millions of websites. While a properly configured Google Analytics setup will take most businesses a long way in monitoring online performance, it can’t solve all the problems faced by marketers.
    How do you connect the dots to a transaction that occurred via face-to-face interaction months after an online form was submitted? How can you create a simple report template that makes sense to your CEO when a Google Analytics dashboard isn’t enough? In this article we’ll look at your different options along with how and when to use them.


    Marketing Reporting Technologies


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    Megalytic Upgrade – March 2017

    Users have been asking for customizable report colors for a while, and I’m delighted to announce that we have just released Report Themes to address that need.
    Megalytic’s Report Themes enable you to customize the colors used in your reports. We provide several built-in themes to choose from. In addition, you can create your own themes, either by customizing ours, or by creating your own.



    See our press release for more details.
    In addition, we’ve packed a bunch of additional powerful improvements in to this upgrade:

    • Facebook Ads Filtering – We’ve added filtering to the Facebook Ads widgets. Have hundreds of campaigns in your Facebook Advertising account? No worries, now you can use filters to show users only the campaigns that you want them to see. You can also filter by Ad Set, Ad, and by certain metric values.
    • New AdWords Metrics – AdWords widgets now provide access to All conv. value, View-through conv., Quality Score, and Search Impression Share.
    • Support for AdWords expanded text ads.
    • Improved placement names for AdWords Mobile app ads.
    • Filtering of Image Ads (AdWords) based on the creative name.
    • AdWords filtering by Display Network dimensions (Placement, Keyword).
    • Reporting on AdWords Status (Enabled, Paused, Removed).
    If you have any questions, please reach out to us via our support channel. Or, if you’d like to give Megalytic a try, sign up for our free 14 day trial.

    How Website Development and Hosting Companies Can Grow Business with Megalytic

    Who doesn’t want a great website?
    With practically every business seeking to establish an impressive web presence, building and hosting websites has become a major industry. This field employs over 127,000 individuals in the US alone, according to the Bureau of Labor Statistics. Developers, programmers and IT professionals are seeing the demand for their skills rise as digital needs become pervasive in nearly every vertical.
    Website development companies typically seek to provide a brand with an online identity through a functional, well-designed website. However, many development companies are overlooking an opportunity to engage beyond the point of building and hosting websites. In this article, we’ll talk about opportunities to use analytics reporting to grow client relationships past web development and hosting services.


    Website Development and Hosting Company


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    An Example SEO Report Template for Agencies

    One of the constantly changing questions for SEO agencies is what belongs in your SEO report template?
    When building reports for clients, you want to show data that’s customized to their business goals and objectives. You know this; it’s the number one rule of reporting. For SEO reporting you need to take it a step further to present both a big picture view of traffic over time, as well as specific details about engagement, conversions, landing pages and queries.
    Starting from scratch for each report can take a lot of time. Thankfully, Megalytic offers an easy-to-use interface for creating SEO report templates. Building an SEO report template will provide you with a starting point for future reports. This baseline becomes a customizable SEO report you can adapt for multiple clients.
    Start by establishing the data you need to include and think about what metrics you’ll need to show from Google Analytics, Search Console, and other sources to prove your work’s value.
    Whether you use the Megalytic platform or not, here are some ideas for the key data points your SEO report template should include.

    image of seo template


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