Megalytic Category

How Website Development and Hosting Companies Can Grow Business with Megalytic

Who doesn’t want a great website?
With practically every business seeking to establish an impressive web presence, building and hosting websites has become a major industry. This field employs over 127,000 individuals in the US alone, according to the Bureau of Labor Statistics. Developers, programmers and IT professionals are seeing the demand for their skills rise as digital needs become pervasive in nearly every vertical.
Website development companies typically seek to provide a brand with an online identity through a functional, well-designed website. However, many development companies are overlooking an opportunity to engage beyond the point of building and hosting websites. In this article, we’ll talk about opportunities to use analytics reporting to grow client relationships past web development and hosting services.


Website Development and Hosting Company


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Facebook Reporting Changes: Megalytic Updates from 2016

Another year is almost done. Whether you loved it or hated it time pushes forward and we are all changed, for better or worse. For us here at Megalytic, 2016 has been a big. We’ve expanded our reporting capabilities, updated widgets and created more opportunities for you to connect to additional platforms.
But some of our biggest and most exciting updates of the year have revolved around the social media game-changing juggernaut, Facebook. The major developments included connecting with Facebook Page Insights and Facebook Advertising, and including these metrics as a streamlined part of the Megalytic reporting interface.
If you’re posting on Facebook and/or running Facebook ads for your clients and not yet using these features, you’ll find the new connectivity useful for expanding your reports. Even if you’ve begun using these features, you may discover some additional capabilities that you’re not integrating in reports. In this article, we’ll review how to set up Facebook integration and how to use the accompanying widgets.


Megalytic Chart of Facebook Page Impressions by Medium


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Tips for Building Your Data Reporting Templates

When it comes to data-based reporting, templates aren’t just a good practice – they can be a lifesaver! Using repeatable formats with plenty of room for customization is the key to maximum efficiency. In agency life, with a thousand things to do every day, efficiency is everything.
A solid foundation is essential to making templates work. Taking the time to build a strong infrastructure that will serve you and your clients is worth the extra effort at the outset. We’re here to help make that even easier.
So, imagine today is the first day of a new quarter. You need to start cranking out digital marketing reports for all of your clients. But where do you start?
Whether you’re just getting started building reports or have been creating reports for years, we want to share some of our favorite tips on building report templates that highlight your agency’s awesome work. Like everything, the first step is to know your goals, so start by thinking about the data that you need to include in a report.


Conversion Rate by Channel


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Building Trust with Data Analytics

Readers of this blog know that I feel reporting is a hugely beneficial because it helps to build trust between marketers and their clients. This is true for in-house marketers and their internal clients as well as agencies and their external clients.

Recently, I was interviewed on this topic, and I recommend you check it out because it reflects really well how I feel about the importance of data for trust: Building Trust with Data Analytics.


Mark Hansen - Building Trust with Data Analytics


Choosing the Right Facebook Ads Objective: Part 1

How do you accomplish a goal? First, you’ll need to set your overarching goal. From there, you’ll define every micro goal and each of the individual actions that will get you there.
For marketers, step one is having a product to market. The second is to acquire customers. The third? Profit.
That sounds great, except that customer acquisition part can be tricky. That’s where Facebook can help.
With more than a billion active users, Facebook provides fertile ground for customer acquisition.
  • The downside: The increasingly pay-to-play nature of Facebook mandates an investment to maximize this audience.
  • The upside: Facebook ad targeting is both robust and granular, offering numerous options that allow you to drill into minute targeting and action-based details.
It’s complex, but the opportunities it provides are awesome. We’re here to help demystify it, at least a little bit.
When creating an ad in Facebook, the interface presents you with a host of overwhelming options. Before even writing your ad, you’re forced to select a “marketing objective.” At the time of writing, the Ads Manager gives you a whopping 13 options.


Facebook Marketing Objectives


How is the average marketer supposed to know which option to choose here? To Facebook’s credit, the multitude of choices is intended to relate a variety of objectives to practical marketing goals. Unfortunately, so many choices often just confuse people using the interface for the first (or second, or twentieth) time. Your choice will affect what your ads look like, how you can target your audience, what bidding criteria you can use and what actions you are charged for. All of these variables have the potential to muddy the water when it comes to getting the most cost-effective results.
In this article, we’ll cover the marketing objectives offered in Facebook Ad Manager. We’ll also cover which ones are best aligned with which marketing goals and the potential concerns and caveats that come with some objectives.

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