Here at Megalytic, we deal a lot with data and technology. It’s a world filled with insight and inspiration but there it isn’t often a world of warm fuzzies and sentiment. But as this is Thanksgiving week, we wanted to take a moment to reflect and express our immense gratitude to you, our readers and clients who consistently make us feel #blessed.
We wouldn’t be where we are or even what we are without the exceptional, intelligent and engaged audience we’ve had the good fortune to interact with over the years. So today we want to thank you specifically, for a few of the things for which we’re most grateful.
For many digital marketing professionals, new Google product releases feel a little bit like Christmas. We’re excited, we’re anxious, we’re wondering if we got the toy we really wanted or an ugly sweater.
Last May, Google launched Google Data Studio, providing limited access to create up to 5 reports. The teaser period gave users a chance to see what the data visualization tool was like. Earlier this year, limited went to unlimited, allowing users to make as many reports as they want. So, of course, we at Megalytic were curious.
In this post, we’ll go through some of the things that Google Data Studio and Megalytic have in common and where the differences are.
Admit it – you dread the first day of every month. That’s when it’s time to start cranking out the monthly marketing reports. Whether you are a consultant, an in-house marketer or an analyst at a corporate agency, reporting is a mandatory part of the job.
And every month, it’s the same routine – you spend a frustrating chunk of your time exporting data from Google Analytics, importing it to Excel, massaging it, building charts and analyzing it so your client or team can understand the key takeaways. Or maybe you cut and paste screen shots into Word or Google Docs, add some explanatory text and format everything to look nice.
The problem, of course, is that putting the report together takes up most of your time, cutting into the precious hours you need for real analysis and insight.
Maybe you’ve thought about automating the reports, but it doesn’t seem possible. After all, your reports change each month. You’re not just cranking out cookie-cutter analysis here. Part of your job is explaining the impact of the latest initiatives, how they performed and using that intelligence to guide your next steps. You just wish you had a way to do it faster, without sacrificing the value.
We completely get it – but there are viable ways to have your analysis and automate it too. Let’s start with the basics.
Admit it – you dread the first day of every month. That’s when it’s time to start cranking out the monthly analytics reports. For your clients – if you work at an agency – or, if you are an in-house marketer, for the various departments that need data.
Every month, it’s the same routine. A new month rolls in and you spend the next several days exporting data from Google Analytics, importing it to Excel, massaging it, building charts and analyzing it so your client or team can understand the key takeaways. Or maybe you cut and paste screen shots into Word or Google Docs, add some explanatory text and format everything to look nice.
You don’t mind pulling together data for the people who need it – that’s your job and you like your job. The problem is the tedious, mundane work of putting the report together takes up most of your time, leaving precious little for real analytics and insight.
You’ve thought about automating the reports, but it doesn’t seem possible. After all, the reports change each month. You are not just cranking out cookie-cutter analysis. And you need to add commentary to explain, for example, the impact of the latest campaign and how it outperformed the last one. You wish you had a way to do it faster, without sacrificing its value.
Sound familiar? If so, let us introduce you to Megalytic’s Google Analytics Report Templates. These templates hand the grunt work over to Megalytic, while leaving you the flexibility to modify your analytics each month to adjust to new campaigns and other changing business circumstances.
Today, we walk you through the process of automating a monthly report in Megalytic and show how you can retain the flexibility you need.
There’s no need to reinvent the wheel. At least, that’s what they tell you. But somehow it seems like every time a report is due, you find yourself back at square one. So maybe you’ve decided it’s time to find a Google Analytics reporting template that you can use over and over again.
Awesome. We can help.
It’s absolutely possible to build a reusable reporting model. But with that said, what you build should take into account several factors, and be easy to customize based on changing needs, goals and variables. To see Megalytic’s Google Analytics sample templates or to get easy, pre-made examples, sign up for our free 14-day trial
. If you’re looking for ideas and inspiration, read on!