Ahhhh, landing pages. Hello, old friends.
Landing pages have come a long way in less than 20 years. If you were to look back at the versions from the early 2000’s, they look nothing like what we’ve come to define as landing pages today.
Much of that is due to the proliferation of startups and platforms focused whose primary focus is on allowing websites to build and integrate landing pages across channels. Their emphasis on leveraging data to allow for quick optimizations and improvements has also changed the game.
There’s no shortage of landing page solutions for all sizes: from the smallest business to enterprise level multinational corporations. But, despite their ubiquity, many marketers still struggle with creating landing pages and integrating them effectively into their campaigns. In this blog post, we’ll cover 15 tips and ideas for landing pages, informed now by nearly 2 decades of insight and data, from some basic first principles to more advanced tactics and considerations.
Digital agencies often have a love/hate relationship with client reporting. On the one hand, agency accountability and performance is almost always assessed, at least partially, through data-based reporting. In that sense, the data in reports is essential to account management and long-term client retention. Reports are the lifeblood of agencies and when agencies succeed and can clearly show their value to clients, they love to report on it. Who doesn’t love pointing to a win?
We can now track a single user across multiple devices, channels and through all of the touch points that led up to a sale. But at the end of the month, there’s an odd asymmetry between the types and amounts of data a typical agency tracks and records and the workflows used to gather, analyze and report on it. Simply put, there’s too much button pushing. Data scattered across multiple spreadsheet exports need to be gathered and then massaged together. Charts and graphs are often manually created and then moved over to a document or slide deck. It’s an arduous process that needs to be repeated every 4 weeks.
But there are easier, quicker (and better!) ways for agencies to report. Whether it’s through periodic reports that update automatically or real-time dashboards, there is much promise in automated reporting
and capabilities get better every year. Finally, the sophistication of reporting processes can match the sophisticated technology used to run campaigns!
In this post, we’ll discuss some of the advantages and the value that automated reporting brings to agencies and their clients.
Here at Megalytic, we deal a lot with data and technology. It’s a world filled with insight and inspiration but there it isn’t often a world of warm fuzzies and sentiment. But as this is Thanksgiving week, we wanted to take a moment to reflect and express our immense gratitude to you, our readers and clients who consistently make us feel #blessed.
We wouldn’t be where we are or even what we are without the exceptional, intelligent and engaged audience we’ve had the good fortune to interact with over the years. So today we want to thank you specifically, for a few of the things for which we’re most grateful.
For many digital marketing professionals, new Google product releases feel a little bit like Christmas. We’re excited, we’re anxious, we’re wondering if we got the toy we really wanted or an ugly sweater.
Last May, Google launched Google Data Studio, providing limited access to create up to 5 reports. The teaser period gave users a chance to see what the data visualization tool was like. Earlier this year, limited went to unlimited, allowing users to make as many reports as they want. So, of course, we at Megalytic were curious.
In this post, we’ll go through some of the things that Google Data Studio and Megalytic have in common and where the differences are.
Admit it – you dread the first day of every month. That’s when it’s time to start cranking out the monthly marketing reports. Whether you are a consultant, an in-house marketer or an analyst at a corporate agency, reporting is a mandatory part of the job.
And every month, it’s the same routine – you spend a frustrating chunk of your time exporting data from Google Analytics, importing it to Excel, massaging it, building charts and analyzing it so your client or team can understand the key takeaways. Or maybe you cut and paste screen shots into Word or Google Docs, add some explanatory text and format everything to look nice.
The problem, of course, is that putting the report together takes up most of your time, cutting into the precious hours you need for real analysis and insight.
Maybe you’ve thought about automating the reports, but it doesn’t seem possible. After all, your reports change each month. You’re not just cranking out cookie-cutter analysis here. Part of your job is explaining the impact of the latest initiatives, how they performed and using that intelligence to guide your next steps. You just wish you had a way to do it faster, without sacrificing the value.
We completely get it – but there are viable ways to have your analysis and automate it too. Let’s start with the basics.