Megalytic Category

Facebook Reporting Changes: Megalytic Updates from 2016

Another year is almost done. Whether you loved it or hated it time pushes forward and we are all changed, for better or worse. For us here at Megalytic, 2016 has been a big. We’ve expanded our reporting capabilities, updated widgets and created more opportunities for you to connect to additional platforms.
But some of our biggest and most exciting updates of the year have revolved around the social media game-changing juggernaut, Facebook. The major developments included connecting with Facebook Page Insights and Facebook Advertising, and including these metrics as a streamlined part of the Megalytic reporting interface.
If you’re posting on Facebook and/or running Facebook ads for your clients and not yet using these features, you’ll find the new connectivity useful for expanding your reports. Even if you’ve begun using these features, you may discover some additional capabilities that you’re not integrating in reports. In this article, we’ll review how to set up Facebook integration and how to use the accompanying widgets.

 

Megalytic Chart of Facebook Page Impressions by Medium

 

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Tips for Building Your Data Reporting Templates

When it comes to data-based reporting, templates aren’t just a good practice – they can be a lifesaver! Using repeatable formats with plenty of room for customization is the key to maximum efficiency. In agency life, with a thousand things to do every day, efficiency is everything.
A solid foundation is essential to making templates work. Taking the time to build a strong infrastructure that will serve you and your clients is worth the extra effort at the outset. We’re here to help make that even easier.
So, imagine today is the first day of a new quarter. You need to start cranking out digital marketing reports for all of your clients. But where do you start?
Whether you’re just getting started building reports or have been creating reports for years, we want to share some of our favorite tips on building report templates that highlight your agency’s awesome work. Like everything, the first step is to know your goals, so start by thinking about the data that you need to include in a report.

 

Conversion Rate by Channel

 

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Building Trust with Data Analytics

Readers of this blog know that I feel reporting is a hugely beneficial because it helps to build trust between marketers and their clients. This is true for in-house marketers and their internal clients as well as agencies and their external clients.

Recently, I was interviewed on this topic, and I recommend you check it out because it reflects really well how I feel about the importance of data for trust: Building Trust with Data Analytics.

 

Mark Hansen - Building Trust with Data Analytics

 

Choosing the Right Facebook Ads Objective: Part 1

How do you accomplish a goal? First, you’ll need to set your overarching goal. From there, you’ll define every micro goal and each of the individual actions that will get you there.
For marketers, step one is having a product to market. The second is to acquire customers. The third? Profit.
That sounds great, except that customer acquisition part can be tricky. That’s where Facebook can help.
With more than a billion active users, Facebook provides fertile ground for customer acquisition.
  • The downside: The increasingly pay-to-play nature of Facebook mandates an investment to maximize this audience.
  • The upside: Facebook ad targeting is both robust and granular, offering numerous options that allow you to drill into minute targeting and action-based details.
It’s complex, but the opportunities it provides are awesome. We’re here to help demystify it, at least a little bit.
When creating an ad in Facebook, the interface presents you with a host of overwhelming options. Before even writing your ad, you’re forced to select a “marketing objective.” At the time of writing, the Ads Manager gives you a whopping 13 options.

 

Facebook Marketing Objectives

 

How is the average marketer supposed to know which option to choose here? To Facebook’s credit, the multitude of choices is intended to relate a variety of objectives to practical marketing goals. Unfortunately, so many choices often just confuse people using the interface for the first (or second, or twentieth) time. Your choice will affect what your ads look like, how you can target your audience, what bidding criteria you can use and what actions you are charged for. All of these variables have the potential to muddy the water when it comes to getting the most cost-effective results.
In this article, we’ll cover the marketing objectives offered in Facebook Ad Manager. We’ll also cover which ones are best aligned with which marketing goals and the potential concerns and caveats that come with some objectives.

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Benefits of a Standalone Digital Marketing Reporting Platform

From keyword research to bid management, countless platforms exist claiming to make life easier for digital marketers. Whether they offer a better bid management solution or an SEO research hub, sales reps bombard our inboxes with messages pitching yet another tool.
But how do you know what you need? In the midst of all the tools available for SEO, PPC, content marketing, conversion rate optimization and analytics, how do you choose the one that will be the most valuable for you? Trying to put together the right box of tools can be exhausting and expensive.
So that’s when we turn to the all-in-one digital marketing platform, offered in several variations by different vendors. This tool promises keyword research, rank tracking, AdWords campaign monitoring, competitive research, real-time dashboards, and report building all under one simple login.
All of those features you say? All of the research and the reporting in one place? Perfect.
Or is it?
Even if you are implementing effective strategies and are able to achieve exciting results, the average client may not fully understand and appreciate your work without a proper report. That’s why you don’t want to skimp on the presentation of data to your client.
While reporting is often one of multiple features included in a larger toolset, the all-in-one tool may not provide the best possible solution for one of your agency’s most important activities: communicating results to clients.
An all-in-one solution sounds good in theory, and many of them are excellent. But a juggernaut of digital data may not deliver on all expectations. There are benefits to using separate tools for research and reporting. In this article, we’ll cover some of the advantages of using a standalone platform that’s dedicated to reporting.

 

Reporting Tool

 

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