Reporting Category

Analytics Vs. Reporting: Adding Insight to Data

When someone is speaking, do you simply hear them or are you truly listening?
Listening implies a conscious choice, an investment in the words being spoken. With digital data, some of the same principles apply. Month to month, are you providing analytics to your clients or are you truly reporting?
In the case of analytics versus reporting, analytics is the numbers, the raw data that is captured by a platform like Google Analytics. Whereas reporting indicates an interpretation of that data. It is an effort to extract insights that can drive decisions and actions. The ability to distinguish between the two, and provide the latter, is what can make or break your relationship with clients.
Sounds easy enough, right? Unfortunately, sometimes the closer you are to the analytics the harder it can be to see them through someone else’s eyes.
As an online marketer, it’s all too easy to assume that everyone understands the meaning inherent in the data you’re immersed in every day. Your comprehension of how the AdWords bidding system works or how Google crawls page content is second nature. So when you’re going through reports in Google Analytics and exporting spreadsheets full of information, you may operate in a bubble where you’re ready take action on the data without a translation.
For instance, you may see that a landing page has a high bounce rate and low conversion rate from ads. Instinctually, you know to adjust the content on the page. However, when presenting this to a client, will they understand what bounce rate and conversion rate are, how you determined those metrics were poor and why that made you decide to change the content? Not to mention, do they understand how those numbers relate to whether or not their business is making money from digital marketing?
In this article, we’ll cover a few tips for adding insight to your data to ensure that you’re providing valuable, thorough reporting and not just raw numbers.

 

Megalytic Chart of Organic Traffic

 

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Multiple Language Support (May 2017 Upgrade)

Megalytic has customers all over the world, many in countries where English is not the primary language. Many have been asking us to provide translation capabilities, so that they can create reports in the language preferred by their readers. As a result, I am extremely pleased to announce that we have just released Support for Multiple Languages.
The following languages are supported, with more to be added in the near future.

  • Arabic
  • Dutch
  • English
  • French
  • German
  • Hebrew
  • Italian
  • Portuguese
  • Spanish
  • Romanian
Megalytic users can set a default language for their reporting and override that default for individual reports. For example, a multi-national based in the UK can set their reports for English by default, but still publish reports for their European subsidiaries in German, French, Spanish, or Italian. Users can even create a report in one language (e.g., English), and publish in another (e.g., Arabic).
If you are interested in checking out these new language capabilities, sign up for a free 14-day trial and if you have any questions, feel free to submit a help request.

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Marketing Reporting Technologies: What are the Options?

Numbers may not lie, but how we present them can make all the difference. Data can easily become overwhelming for people who don’t love wading ankle deep in spreadsheets. That’s why part of a marketer’s job is finding the right way to report metrics that are clear, concise and informative. Fortunately there’s technology that helps our data tell its story.
Whether you’re measuring performance for a large or small business, accurate reporting is crucial. You need to start with a framework for thoroughly tracking how people got to your website, what they viewed, and what led them to convert (or hindered them from converting) into paying customers.
An overwhelming array of options faces marketers today. Of course, you can start with Google Analytics, the free go-to web tracking solution in use on millions of websites. While a properly configured Google Analytics setup will take most businesses a long way in monitoring online performance, it can’t solve all the problems faced by marketers.
How do you connect the dots to a transaction that occurred via face-to-face interaction months after an online form was submitted? How can you create a simple report template that makes sense to your CEO when a Google Analytics dashboard isn’t enough? In this article we’ll look at your different options along with how and when to use them.

 

Marketing Reporting Technologies

 

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Effective Marketing Reports for Finance Clients

Everyone wants to get their money’s worth when it comes to collaborating with a marketing firm. But when you’re working with clients whose whole world is about money, the ability to tie data to dollars is especially crucial. There are certain nuances of the finance vertical that come into play when you report, and it’s important to be sensitive to rules and process, without ever losing sight of how everything affect the bottom line.
Digital marketing for clients in the finance industry often involves long turnaround times for copy approval, heavy regulations on what you can and can’t say in a web setting, and multi-step lead cycles for measuring return. However, clients in this realm can see great value from online efforts when they are done well.
Even when you have a solid plan to build a finance brand’s revenue online, you need to know how to report on the work you’ve done to prove success. Clients in every niche can love their data, but no one relates to numbers quite like clients in the finance world.
Clients in financial niches may include financial advisors, certified public accountants, mortgage brokers, insurance companies, and banks. While each of these may differ in end marketing goals, we’ll touch on a few crucial report elements that relate to anyone in the financial services realm.

 

Digital Marketing Reports for Finance Clients

 

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Building Trust with Analytics Reporting in the New Year

You’re hearing it everywhere: “New Year, New (insert new me, new marketing plan, or your own new thing you’re changing).”
But we’re not really new, are we? Just the same us, trying to be a little better than we were last year. Agencies are no different. While we may not be talking about total re-invention, there’s always an opportunity to become just a little bit better at what we’re already doing. For most agencies, that means retaining clients and making them happier. One really valuable way to do that is to deepen the bonds of trust.
An element of trust is inherent in any agency-client relationship. If a company is paying an agency to do work for them, that company is placing their brand and their marketing dollars into the agency’s hands. Ultimately, both parties establish a mutual trust and understanding with the intent of getting positive results.
As you move into the new year, one burning question in your agency may be, “How can we continue to build trust with our clients?” Communication is crucial to relationships that depend on trust and reporting is powerful and essential form of client communication.
Start the year by taking a good look at your current digital marketing reports and thinking about how you can improve them. Ultimately, you’ll build trust through transparency and by showing how your work relates directly to your client’s goals.

 

Megalytic KPI Widget Showing Negative Results

 

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