Reporting Category

Smarter Digital Marketing Reports for The Education Sector

The normal school of thought about digital marketing reports may not be enough when it comes to providing analytics data for higher education institutions. Colleges and universities are businesses and share some of the same needs as organizations in other sectors, but there are specific requirements, goals and user behaviors that are unique to this vertical. These nuances raise the degree of difficulty involved in providing truly insightful and meaningful reports.
In this article, we review some ideas for ways to dig deeper, and ultimately, learn more from your digital marketing analysis for institutions providing higher education to students.

 

 

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Google Data Studio vs. Megalytic – What’s the Difference?

For many digital marketing professionals, new Google product releases feel a little bit like Christmas. We’re excited, we’re anxious, we’re wondering if we got the toy we really wanted or an ugly sweater.
Last May, Google launched Google Data Studio, providing limited access to create up to 5 reports. The teaser period gave users a chance to see what the data visualization tool was like. Earlier this year, limited went to unlimited, allowing users to make as many reports as they want. So, of course, we at Megalytic were curious.
In this post, we’ll go through some of the things that Google Data Studio and Megalytic have in common and where the differences are.

 

 

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Reviewing and Reporting On Links

When a digital marketing campaign includes SEO, and it usually should, part of that effort will involve links. Anyone who’s worked on the ground in SEO will tell you that link building is one of the most difficult and important aspects of helping a site improve its organic visibility. That’s why link profile analysis and every link acquired should be recognized and positioned in a report.
If links are a part of your ongoing campaign reporting, they can be built into your SEO Template report. Remember to search engines, links are votes. The more external sites that are voting for you by linking to you, the better. However, there’s a caveat, of course. In SEO, not all “votes” are equal. Some are better than others, so when you get a link, it’s important to dig into the merits of each link.
But what are you looking for?
In this article we’ll take a look at this granular piece of the SEO puzzle and how to review and report on them. This will help clients better understand their importance and the value you bring by securing those links.
People who build links full time understand how difficult new links can be to get. There can be a lot of failure, rejection, and trial and error on the road to new links. So when you get one, it’s worth celebrating. Maybe hold off on the champagne for now, but it’s absolutely important to feature it in your next status report. Make sure you give a thorough review of the link by presenting it in full context.

 

 

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Effectively Using Marketing Report Automation

Admit it – you dread the first day of every month. That’s when it’s time to start cranking out the monthly marketing reports. Whether you are a consultant, an in-house marketer or an analyst at a corporate agency, reporting is a mandatory part of the job.
And every month, it’s the same routine – you spend a frustrating chunk of your time exporting data from Google Analytics, importing it to Excel, massaging it, building charts and analyzing it so your client or team can understand the key takeaways. Or maybe you cut and paste screen shots into Word or Google Docs, add some explanatory text and format everything to look nice.
The problem, of course, is that putting the report together takes up most of your time, cutting into the precious hours you need for real analysis and insight.
Maybe you’ve thought about automating the reports, but it doesn’t seem possible. After all, your reports change each month. You’re not just cranking out cookie-cutter analysis here. Part of your job is explaining the impact of the latest initiatives, how they performed and using that intelligence to guide your next steps. You just wish you had a way to do it faster, without sacrificing the value.
We completely get it – but there are viable ways to have your analysis and automate it too. Let’s start with the basics.

 

 

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Updating Your Report Templates with New Data Each Month

Admit it – you dread the first day of every month. That’s when it’s time to start cranking out the monthly analytics reports. For your clients – if you work at an agency – or, if you are an in-house marketer, for the various departments that need data.
Every month, it’s the same routine. A new month rolls in and you spend the next several days exporting data from Google Analytics, importing it to Excel, massaging it, building charts and analyzing it so your client or team can understand the key takeaways. Or maybe you cut and paste screen shots into Word or Google Docs, add some explanatory text and format everything to look nice.
You don’t mind pulling together data for the people who need it – that’s your job and you like your job. The problem is the tedious, mundane work of putting the report together takes up most of your time, leaving precious little for real analytics and insight.
You’ve thought about automating the reports, but it doesn’t seem possible. After all, the reports change each month. You are not just cranking out cookie-cutter analysis. And you need to add commentary to explain, for example, the impact of the latest campaign and how it outperformed the last one. You wish you had a way to do it faster, without sacrificing its value.
Sound familiar? If so, let us introduce you to Megalytic’s Google Analytics Report Templates. These templates hand the grunt work over to Megalytic, while leaving you the flexibility to modify your analytics each month to adjust to new campaigns and other changing business circumstances.
Today, we walk you through the process of automating a monthly report in Megalytic and show how you can retain the flexibility you need.

image of report template for monthly automation

 

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