SEO Category

Creating an SEO Baseline

It’s hard to measure how far you’ve come without knowing where you’ve been. With SEO it’s important to track and show growth over time before beginning any active campaign. This helps create a baseline that you will measure against as your work progresses. This baseline will give you the essential data to prove the results of your efforts.
In this article we’ll delve into aspects that are worth tracking in an SEO baseline. Whether it’s part of an audit or a standalone effort, these are some of the growth metrics you’ll watch over time.

 

SEO Strategy

 

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Reviewing and Reporting On Links

When a digital marketing campaign includes SEO, and it usually should, part of that effort will involve links. Anyone who’s worked on the ground in SEO will tell you that link building is one of the most difficult and important aspects of helping a site improve its organic visibility. That’s why link profile analysis and every link acquired should be recognized and positioned in a report.
If links are a part of your ongoing campaign reporting, they can be built into your SEO Template report. Remember to search engines, links are votes. The more external sites that are voting for you by linking to you, the better. However, there’s a caveat, of course. In SEO, not all “votes” are equal. Some are better than others, so when you get a link, it’s important to dig into the merits of each link.
But what are you looking for?
In this article we’ll take a look at this granular piece of the SEO puzzle and how to review and report on them. This will help clients better understand their importance and the value you bring by securing those links.
People who build links full time understand how difficult new links can be to get. There can be a lot of failure, rejection, and trial and error on the road to new links. So when you get one, it’s worth celebrating. Maybe hold off on the champagne for now, but it’s absolutely important to feature it in your next status report. Make sure you give a thorough review of the link by presenting it in full context.

 

 

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Why You Should Switch to HTTPS Now

Website security is an issue that is increasingly finding its way into the mainstream spotlight. From data breaches to WordPress hacks, most websites have found themselves wrestling to correct a problem related to security. We’re at a point where all businesses must look for ways to improve security for themselves and their users.
There are numerous ways that websites and online data are vulnerable, and while it’s important to consider everything from malware intrusions to server side risks, one opportunity that every website should be considering at this point is a secure protocol.
In this article we’ll go over the many reasons why switching your website to HTTPS should be on every business owner’s short term agenda. But first, let’s start by defining the nature of this protocol itself.

 

HTTPS Blog Image

 

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Local SEO Reporting Ideas

Sometimes a website’s audience is global and we want to cast the widest net possible to attract visitors online. But sometimes what really matters in terms of data is a little closer to home. For example, a business based in Florida might find it cool that its website gets visitors from Bali, but it’s probably not going to result in an in-store customer or service call.
When a web user’s proximity to a physical location defines whether or not they can be a viable customer, local SEO is going to be a critical component of an overall marketing campaign. In this article we’ll provide a few ideas on how to report on your efforts as they pertain to a website’s local performance.

 

Local SEO Reporting

 

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Using Google Search Console to Improve Your SEO

When you work in digital marketing it’s hard not wish you could talk to Google. Wouldn’t that be nice? Imagine being able to ask questions and get feedback about your site.
Ok, so there’s no direct line to get in touch with Google’s algorithm, at least in part because bots are notoriously bad on the phone. But we do have Search Console. It’s not a helpline but it can facilitate some communication with Google.
In another post we talked about using Search Console for SEO analysis and reporting. But in addition to using the information in Search Console to make strategic decisions, you can actually use the interface to make immediate tactical changes.
In this post we’ll cover some of the features available in Google Search Console (GSC) that will help you influence how Google understands your site and improve your understanding of how Google is seeing your site.

 

Google Search Console for SEO

 

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