Website security is an issue that is increasingly finding its way into the mainstream spotlight. From data breaches to WordPress hacks, most websites have found themselves wrestling to correct a problem related to security. We’re at a point where all businesses must look for ways to improve security for themselves and their users.
There are numerous ways that websites and online data are vulnerable, and while it’s important to consider everything from malware intrusions to server side risks, one opportunity that every website should be considering at this point is a secure protocol.
In this article we’ll go over the many reasons why switching your website to HTTPS should be on every business owner’s short term agenda. But first, let’s start by defining the nature of this protocol itself.
Sometimes a website’s audience is global and we want to cast the widest net possible to attract visitors online. But sometimes what really matters in terms of data is a little closer to home. For example, a business based in Florida might find it cool that its website gets visitors from Bali, but it’s probably not going to result in an in-store customer or service call.
When a web user’s proximity to a physical location defines whether or not they can be a viable customer, local SEO is going to be a critical component of an overall marketing campaign. In this article we’ll provide a few ideas on how to report on your efforts as they pertain to a website’s local performance.
When you work in digital marketing it’s hard not wish you could talk to Google. Wouldn’t that be nice? Imagine being able to ask questions and get feedback about your site.
Ok, so there’s no direct line to get in touch with Google’s algorithm, at least in part because bots are notoriously bad on the phone. But we do have Search Console. It’s not a helpline but it can facilitate some communication with Google.
In another post
we talked about using Search Console for SEO analysis and reporting. But in addition to using the information in Search Console to make strategic decisions, you can actually use the interface to make immediate tactical changes.
In this post we’ll cover some of the features available in Google Search Console (GSC) that will help you influence how Google understands your site and improve your understanding of how Google is seeing your site.
Google Analytics (GA) is one of the most robust and accessible analytics platforms available in the digital world. Not to mention that a standard account is free. But in addition to the Analytics we all know and love, Google also has Search Console (GSC).
Google defines their Search Console as “a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.” So while GA allows for a deep dive into metrics for traffic acquisition and user behavior, GSC is more focused on the site’s relationship with Google.
That’s a complicated relationship for most of us. Depending on the day, we love Google, hate it, love to hate it or hate to love it. But for better or worse, Google is the largest search engine in the U.S. and much of the world. It’s also the single largest driver of traffic to most websites. For that reason, monthly digital reports can benefit from the insights that GSC provides.
Search Console is an extremely useful platform that allows you to perform meaningful analysis and make changes that can affect how Google crawls, indexes and understands your site content. But for now, we’ll focus on the analysis as it applies to reporting. Don’t worry though, we’ll cover updates and optimization in another post.
The only thing constant is change. It’s a truth of life, and a rule that Google lives by, from regular major updates like Panda and Penguin to its frequent minor algorithmic tweaks that happen nearly every day.
There are often visible changes, alterations to Google’s search results designed to enhance our ability to find what we want more quickly. Increasingly, we’re seeing results that aren’t simply a page of links with descriptive snippets. This changes the way we find information as searchers, but it must also change the way we think as digital marketers.
In today’s article, we’ll cover the diversified composition of Google’s Search Engine Results Pages (SERPs) and how we must adapt our strategies to embrace these changes.