The only thing constant is change. It’s a truth of life, and a rule that Google lives by, from regular major updates like Panda and Penguin to its frequent minor algorithmic tweaks that happen nearly every day.
There are often visible changes, alterations to Google’s search results designed to enhance our ability to find what we want more quickly. Increasingly, we’re seeing results that aren’t simply a page of links with descriptive snippets. This changes the way we find information as searchers, but it must also change the way we think as digital marketers.
In today’s article, we’ll cover the diversified composition of Google’s Search Engine Results Pages (SERPs) and how we must adapt our strategies to embrace these changes.
One of the constantly changing questions for SEO agencies is what belongs in your SEO report template?
When building reports for clients, you want to show data that’s customized to their business goals and objectives. You know this; it’s the number one rule of reporting. For SEO reporting you need to take it a step further to present both a big picture view of traffic over time, as well as specific details about engagement, conversions, landing pages and queries.
Starting from scratch for each report can take a lot of time. Thankfully, Megalytic offers an easy-to-use interface for creating SEO report templates. Building an SEO report template will provide you with a starting point for future reports. This baseline becomes a customizable SEO report you can adapt for multiple clients.
Start by establishing the data you need to include and think about what metrics you’ll need to show from Google Analytics, Search Console, and other sources to prove your work’s value.
Whether you use the Megalytic platform or not, here are some ideas for the key data points your SEO report template should include.