SEO Category

Structured Data for SEO: What It Is and Why You Should Use It

Have you ever wished you could talk to Google? Not with voice search like “Ok Google, find the closest Pizza Hut.” But communicate with Google about your content and what your website has to offer? Well, in a manner of speaking, that’s what some kinds of structured data are for.
Webopedia defines structured data as “any data that resides in a fixed field within a record or file.” For their purposes, Google explains structured data as “a standardized format for providing information about a page and classifying the page content.” So, while structured data, in general, has a much broader application to data models and programming, for today’s post we’ll be looking at it more from Google’s perspective and how it works with SEO.


Structured Data for SEO


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How To Prepare for a Mobile First Index

In 2016 Google quietly announced that they had “begun experiments” to make their index mobile-first.
This move has its roots in the increasing behavioral shift toward mobile internet access. The improvements in smartphone technology, tablets and more widespread mobile internet availability has enabled users to perform most, if not all, of their regular online activities from the palm of their hand.
How widespread is this exactly? Here are some numbers to think about.

  • By 2018, US users are spending up to 5 hours a day on mobile devices Techcrunch
  • More than half of mobile device users reach for their smartphones immediately after they wake up. ExpressPigeon
  • Last year, approximately 43% of worldwide website traffic was from mobile phones. This in an increase of about 12% over 2015. Statista
Given this gravitation toward mobile internet usage, the fact that we’re not already living with a mobile first index is somewhat surprising. While Google may not be prepared for a full scale mobile-first index until sometime in the next year or so, now is the time to prepare. In this article we’ll cover a couple of the most important aspects of preparation to help you get ready. Because for both search and user experience purposes all websites must adopt a mobile-first mentality before they find themselves facing a ranking-last reality.


Mobile First Search


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Creating an SEO Baseline

It’s hard to measure how far you’ve come without knowing where you’ve been. With SEO it’s important to track and show growth over time before beginning any active campaign. This helps create a baseline that you will measure against as your work progresses. This baseline will give you the essential data to prove the results of your efforts.
In this article we’ll delve into aspects that are worth tracking in an SEO baseline. Whether it’s part of an audit or a standalone effort, these are some of the growth metrics you’ll watch over time.


SEO Strategy


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Reviewing and Reporting On Links

When a digital marketing campaign includes SEO, and it usually should, part of that effort will involve links. Anyone who’s worked on the ground in SEO will tell you that link building is one of the most difficult and important aspects of helping a site improve its organic visibility. That’s why link profile analysis and every link acquired should be recognized and positioned in a report.
If links are a part of your ongoing campaign reporting, they can be built into your SEO Template report. Remember to search engines, links are votes. The more external sites that are voting for you by linking to you, the better. However, there’s a caveat, of course. In SEO, not all “votes” are equal. Some are better than others, so when you get a link, it’s important to dig into the merits of each link.
But what are you looking for?
In this article we’ll take a look at this granular piece of the SEO puzzle and how to review and report on them. This will help clients better understand their importance and the value you bring by securing those links.
People who build links full time understand how difficult new links can be to get. There can be a lot of failure, rejection, and trial and error on the road to new links. So when you get one, it’s worth celebrating. Maybe hold off on the champagne for now, but it’s absolutely important to feature it in your next status report. Make sure you give a thorough review of the link by presenting it in full context.



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Why You Should Switch to HTTPS Now

Website security is an issue that is increasingly finding its way into the mainstream spotlight. From data breaches to WordPress hacks, most websites have found themselves wrestling to correct a problem related to security. We’re at a point where all businesses must look for ways to improve security for themselves and their users.
There are numerous ways that websites and online data are vulnerable, and while it’s important to consider everything from malware intrusions to server side risks, one opportunity that every website should be considering at this point is a secure protocol.
In this article we’ll go over the many reasons why switching your website to HTTPS should be on every business owner’s short term agenda. But first, let’s start by defining the nature of this protocol itself.


HTTPS Blog Image


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