Technical Category

Implementing Analytics with Google Tag Manager

You know you could be getting more insight from Google Analytics, but adding code to your website to track conversions and other statistics seems like a daunting task. Thanks to Google Tag Manager, it doesn’t have to be! Google Tag Manager exists to make analytics implementation easier, allowing you to add or update your website tags without having to involve your very-busy IT or development department. An easy process means a greater ability to track new campaigns and to collect the data you need.
This post introduces Google Tag Manager and explains how it can be used to ease the burden of managing tracking code, and to get more insight from Google Analytics.

Implementing Google Analytics with Google Tag Manager

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How to Set Up Facebook Ads Conversion Tracking

When social media marketing first started, it was often seen as a way to merely “be present” or to help spread awareness about a brand by being a part of the conversation.
As social media platforms have evolved, so too have the opportunities to grow a business and produce revenue as a result of social media-related efforts. While social content may continue to be a mixture of interesting tidbits, attention getters and demonstrations of culture, other posts, and paid ads in particular, can provide strong calls to action and drive new business.
Facebook has also become an increasingly valuable platform for reaching target consumers outside of standard search and display advertising. The ability to layer demographic targeting criteria like age, gender, interests, occupations and income has allowed for incredible granularity in getting your message to potential customers.
This combination of features gives us the chance to equate our Facebook activity with actual income. But only if we’re measuring it properly.
In proving the effectiveness of advertising on Facebook (as with any other channel), the bottom line of success often comes down to conversions. Ultimately, you want to look at which campaigns, ad sets, and ads were the most effective in motivating people to download resources, submit contact information or make a purchase.
Thankfully, the Facebook Pixel offers a clear solution for tracking these results. This code snippet is a one-stop solution that, once installed, allows you to create remarketing audiences and track multiple conversion points across your site.
In this article, we’ll review how to set up the Facebook Pixel on your site and configure conversion tracking within the Facebook Ads interface.

 

Facebook Pixel for Tracking Conversion in Facebook Ads

 

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Adding Google Analytics Content Group Tracking to a WordPress Theme using Google Tag Manager

The marketing team just told you they need Google Analytics configured to track statistics based on the type of content users are consuming. Specifically, they want to know if visitors are watching videos or if they’re reading blog articles. Your answer will help inform content marketing efforts companywide—either bumping up the video investment or dedicating more time toward writing and researching authoritative articles.
You are the go-to person for setting up Google Analytics tracking, so you know the right way to do this, and the best way to get the marketing team their answer, is by using Content Grouping. You do have some concerns, though. The website content that marketing wants to track is all in WordPress; the theme developers are not going to be too happy with you modifying their code to introduce the Google Analytics tracking code needed for Content Grouping.
Luckily, there is a solution!
Combine a WordPress plugin that captures content attributes with Google Tag Manager (GTM) to add the necessary tracking code without modifying any of the WordPress theme code.
This posts walks through how we used this method to successfully add Content Grouping to the Megalytic Support website.

 

Blog Image Google Analytics Tag Manager and WordPress

 

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