Online video offers businesses and marketers a powerful way to promote their brand, connect with their audience, drive traffic, and to get their message (or product) out in a memorable way.
But how can you learn more about who’s watching to determine the value these videos, and these users, are providing your business?
To answer these questions, Google Analytics offers multiple reports to show how many users are coming to your site via YouTube, where they’re going once there, how well they engage with your site, and how many ultimately convert. Meanwhile, YouTube’s own analytics reporting offers valuable insights about exactly who is consuming your video content.
In this post, we’ll take a look at how to analyze YouTube traffic in both Google Analytics and YouTube, as well how the two work together for even better insights.
From television, to movies, to the Internet, video may have killed the radio star
, but it gave birth to a new generation of media. In the last several decades, video has become a critical component of entertainment, education and, of course, advertising.
Why? Because it works.
Video allows you to grab users’ attention by engaging them both visually and audibly. It’s also in high demand, people want to consume video content and actively seek it out. YouTube users are watching over 5 billion videos every day
Further, it’s an effective multi-platform media. People aren’t just watching videos on their phones; 2 out of 3 YouTube viewers say they watch YouTube on a TV screen, according to Google’s research
. You can truly reach people across all devices, from the smallest phone to the largest TV, with video ads.
But integrating video into online advertising strategy entails much more than simply uploading the same brand spots used on traditional TV. In this article, we’ll cover five ways that you can use video in your online advertising efforts to supplement campaigns running via other channels.