They say that opposites attract, but long-term relationships are usually built on shared interests and values. While that applies to everything from friendships to marriages, it also applies to the relationships brands build with consumers. Knowing what your customers like, what they care about, and how they spend their time and money allows you to build better, more meaningful connections.
That’s why any good marketer is consistently looking for more ways to learn about their audience. What age, gender, and geographic demographics do they fall into? What are their hobbies? What brands do they like? Where do they shop?
Facebook’s Audience Insights allows you to pinpoint these and other data points about potential customers on social media, where individuals are most likely to share personal details about their lives online. Whether you’re planning a Facebook ad campaign or new audience intelligence for a marketing campaign elsewhere, you’ll likely find valuable information in this section of Facebook. In this article, we’ll go over how to use Audience Insights and how to segment potential audiences using various data points.
We’ve all experienced it. You visit a site, view a product, and then see ads for that product as you’re browsing other sites. You think, “I just looked at that, how do they know?!”
This happens as a result of a digital market tactic known as retargeting (also commonly known as remarketing). It’s a ubiquitous advertising technique that most web users are familiar with at this point. Whether the ad is helpful or annoying largely depends on the execution of the campaign.
While retargeting has undeniably proven value for driving conversions, when it’s done improperly some consumers may find it a little unnerving. The issues are common; people complain about seeing the same ads over and over, or continue to see ads after having already made a purchase decision.
When you’re planning a retargeting campaign, the strategy should go beyond simply setting up a code and targeting everyone who visits your site. In this article, we’ll review five tactics to help take your retargeting to a new level. We’ll focus on AdWords, Facebook, and Bing, although other platforms allow you to retarget as well. When we’re talking about AdWords, we’ll use the term “remarketing”, because that’s the term that Google uses within this platform.
When you think about the biggest challenges facing digital marketing agencies, what comes to mind first? Keeping up with an insanely fast-paced industry? Maintaining consistency through staff turnover? Keeping clients happy in a competitive business? All of these are day-to-day realities for any agency. But by addressing one of the largest internal challenges – time management – an agency can begin to face these other challenges.
Managing time properly can allow breathing room for education, training, team building, creativity, and proactivity. Having time for these “luxuries” can mean the difference between satisfaction and dissatisfaction for both clients and employees. Efficient time management can also have a significant impact on revenue and profit loss. In this article, we’ll review four tips to help you better make use of your time and accomplish not only more work but better quality work.
You are meeting with a client. You have finished delivering a data-supported pitch for your 2017 digital marketing initiative when the client turns to you, pauses, and declares none of this is needed because people don’t research their product online.
Or, you are in an internal meeting with your boss. You are mid-sentence pitching her on the need for a new hire in your department when she stops you, smiles, and says you have a tool for that. You don’t need a human.
Whether you work in-house or at an agency, these are soul-crushing times. You know in your gut that something is correct, but you have been smacked in the face with a digital marketing myth. We’ve been there. And we share your pain.
To help, today we outline five digital marketing myths and how to get around them. Let’s start with an oldie but goodie.
The only thing constant is change. It’s a truth of life, and a rule that Google lives by, from regular major updates like Panda and Penguin to its frequent minor algorithmic tweaks that happen nearly every day.
There are often visible changes, alterations to Google’s search results designed to enhance our ability to find what we want more quickly. Increasingly, we’re seeing results that aren’t simply a page of links with descriptive snippets. This changes the way we find information as searchers, but it must also change the way we think as digital marketers.
In today’s article, we’ll cover the diversified composition of Google’s Search Engine Results Pages (SERPs) and how we must adapt our strategies to embrace these changes.