May 20, 2024
3 PPC Trends You Can't Ignore, 10 Predictions for PPC in 2016, and more...
AdStage Team 1 minute read
This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.
FOR THE WEEK OF January 5, 2016
Upgrade Your Social Retargeting with Web Audience Segments
Retargeting using social ads has proved to be a very effective medium. Social streams and feeds provide better engagement opportunities than a standard web banner ad – which is often ignored […] Read More.
Bing Ads Testing “You Have Visited X Times” Annotations in Search Results
“You have visited example.com X times in last 30 days” added as an extension into the ad copy...
Bing To Drop Auction Insights & Opportunities Tab From Bing Ads Intelligence
Bing drops two features from Bing Ads Intelligence but they remain in the web based user interface...
People More Likely to Buy Things From Facebook Ads Than TV Ads
Printed ads on Facebook were able to increase brand impact...
LEARN SOMETHING NEW
Find New Customers With Facebook Audiences
Facebook provides powerful options for users to become promoters of your brand...
PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!
From retargeting tactics to time-saving AdWords scripts, our top SEM columns...
3 PPC Trends And Tactics You Can’t Ignore In 2016
Pauline Jakober discusses what she believes will be big in paid search in 2016...
It’s Time For PPC To Stop Ignoring Client Management
There are 2 crucial, essential, unyielding sides to PPC. Without these 2 sides, PPC isn’t PPC...
Taking Auction Insights a Step Further
Auction Insights can give you some good nuggets of information...
INDUSTRY TRENDS
10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
These predictions will cut across search, display and social paid advertising campaigns...
10 Digital Marketing Trends to Watch in 2016 and Beyond
The customer experience will be a big focus for marketers and advertisers in the new year...
IAB: Malvertising costs over $200M in lost ad revenue
Malvertising is responsible for more than $200 million in lost ad revenue...
B2B marketers see major growth in mobile over next 2 years: Study
B2B marketing executives worldwide expect their mobile business to grow over the next two years...
7 Predictions for 2016 – Forecasts for Marketing Teams
These predictions will help your business as you plan for the New Year...