May 20, 2024
30-Second Twitter Pre-Roll Ads, Google's Real-Time Ads, and More...
AdStage Team 1 minute read
This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.
FOR THE WEEK OF January 26, 2016
The PPC Resource Toolkit for 2016 Success
Running multi-network lead generation campaigns can be a daunting task. You need to nail your audience targeting, continually analyze and iterate, and properly attribute your results to opportunities. Hanapin Marketing and AdStage have teamed up to provide B2B marketers with a collection of free resources to set your PPC campaigns up for success this year... More .
IN THE NEWS
Twitter is Introducing 30-second-plus Pre-roll Video Ads
The change is a significant increase from its previous six-second limit for pre-roll ads...
Display Emojis in Google Product Listing Ads URLs
A variety of emojis can be used, both full color and single color emojis...
Google's “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment
Real-Time ads to help marketers take advantage of “micro-moments”...
Yahoo Adds Native Inventory To BrightRoll Exchange
A new API gives buyers access to native ad inventory on Yahoo properties...
LEARN SOMETHING NEW
Audience Targeting – The 2016 PPC Trend To Watch
Audience insights helps advertisers learn about important aspects of the audiences...
Cash In On These Mobile PPC Opportunities
4 mobile opportunities we need to cash in on to ensure we are staying up on our game...
Create A Killer PPC Strategy With This 3-Step Process
Creating a search marketing strategy that will keep your tactics focused...
Does Native Advertising Really Work?
Display ads don’t really work anymore; overlays, push-downs and full-screen pop-outs are annoying...
INDUSTRY TRENDS
How We Fought Bad Ads in 2015
Google's approach to blocking bad, counterfeit, and phishing ads...
Snapchat's The Most Popular Social Platform For New Ad Campaigns: Study
22% of first time ad buyers expected to advertise on Snapchat...
Thanks To Social, Advertisers Plan To Spend More Programmatically In 2016
More than two-thirds of marketers said they plan to increase their investment in programmatic...
Google Down 1 Billion PC Searches From 2014
Bing gains in latest comScore report, all others are basically flat...