This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF February 23, 2016

IN THE NEWS

Google To Stop Showing Ads On Right Side Of Desktop Search Results
A long-running test is now rolling out for desktop queries...

Ads Are Coming to Facebook Messenger
Facebook’s Messenger app will begin serving ads to users in Q2 2016...

Microsoft Introduces Advertisers To The Bing Network
The Yahoo Bing Network is no more. Microsoft introduces Bing Network...

Google Testing New Product Listing Ads Style in Yahoo Search Results
Yahoo has been showing Google search results to some searchers recently...

LEARN SOMETHING NEW

What The AdWords Sidebar Announcement Means For You
Ad exposure above the organic listings has more value than the sidebar...

11 Reasons Why Your Facebook Ad Measurement Is Messed Up
Learn how to account for discrepancy between Facebook and Google Analytics...

The AdWords Script To Create Ads In Bulk
Here's a script is to generate a bulk sheet for use with AdWords Bulk Uploads...

Adwords: Six Simple Techniques to Save You Money
We have compiled some advice that could save you money on a monthly basis...

INDUSTRY TRENDS

Facebook Is the Top Choice for App Advertising: Study
Facebook led app installs across metrics including geographic region...

The State Of Cross-Channel Paid Search, Part 2: SEM & TV
87% of people who watch TV are also second-screening on phones and laptops...

Social Media Spending up, ROI Still Difficult: CMO Survey
Social media spending will reach a 20.9% share of marketing budgets...

Consumers View Influencer Content 7x Longer Than Display Ads
61% of U.S. marketers planned on increasing influencer marketing budgets...