Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF JUNE 2, 2015

If your LinkedIn Ads are suffering, or you’re looking for advanced strategies on the platform, our free webinar series for LinkedIn Ads continues next week.

In partnership with LinkedIn Ads expert, AJ Wilcox, we welcome you to a free webinar on Wednesday, June 3, 2015 where he’ll teach you how to be successful on the network. Read More...

IN THE NEWS

Cross-Channel PPC Platform AdStage Adds Google Analytics Reporting
Platform is now out of beta, named a Twitter Official Partner. The post...

Google’s Buy Button ‘Imminent’, What it Will it Mean for Search Advertisers
Google has semi-officially confirmed long-standing reports that it will...

Google AdWords Editor Version 11.1 Released
Google quietly announced on Google+ they have released a new version...

AdWords Launches Universal App Campaigns for Small & New Advertisers
Twitter gives advertisers self-service access to its video clip...

AdWords Dimensions Tab Features Ad Group & Campaign Detail Reports
Quickly assess settings and performance across campaigns and ad...

New media partnerships and ad solutions for mobile app promotion
As complexity increases in the app ecosystem, successful developers...

Instagram Will Give Carousel Ads A Global Push
Starting June 1, the company will make the ad unit available in the...

Twitter Launches Auto Amplify To Simplify its Video Clip Ads Program
Twitter gives advertisers self-service access to its video clip...

LEARN SOMETHING NEW

How to Use Google AdWords Labels to Increase Performance & Productivity
With the Adwords Editor 11.0 release  came many new bells and whistles...

What Do These Google AdWords Features Really Do?
There are tens of thousands of PPC account managers out there today...

The Importance of Ad Extensions - Five Ways to Create A Personal Touch
Since Google AdWords determines the best combination, having...

Boost User Engagement For PPC Traffic
For most PPC accounts, our focus is to gain revenue or leads. This gives...

How PPC Provides Competitive Insights To Organizations
The problem many marketing managers experience when making the...

Use CRO To Boost Your PPC Performance
We all look at our website’s analytics and try to figure out why we aren’t...

3 Crazy PPC CRO Hacks To Boost Conversion Rates Right Now
Columnist Larry Kim debunks common misconceptions about best...

Increase User Engagement For PPC Traffic
For most PPC accounts, our focus is to gain revenue or leads. This gives...

The Monkey & The Cat: When To Ignore CTR
Click-thru-rate (CTR) is a basic concept of paid search. It is defined...

Guidelines For Transitioning A Paid Search Account
Campaign goals, analytics and previous reporting efforts are a few key...

3 Marvelous Behavioral Retargeting Hacks For Power Marketers
Emergent retargeting tactics segment cookie pools in clever and exciting...

Instagram’s Creative Mastermind on How to Shoot a Great Carousel Ad
Brands are playing around with Instagram's new Carousel Ads, and...

INDUSTRY TRENDS

75 Percent Of Google’s Mobile Search Revenue Comes From Apple Devices
Somewhat buried in an opinion piece this morning about the future...

Google Had $12 Billion In Mobile Search Revenue, 75 Percent From iOS
Yesterday the New York Times writer Farhad Manjoo exposed part of...

Social Promotions Boost Event Awareness
Events are promotional, but they must also be promoted. Event...

Mobile Ad Spend Takes Off Slowly in Travel Industry
Digital ad spending by the US travel industry will reach $4.85 billion in...

In US CPG Industry, Programmatic's Becoming an Automatic Buy
The US consumer packaged goods (CPG) and consumer product...

Retailers Account for One-Quarter of Programmatic Spend
US retailers spend more on digital advertising than any other industry...

US Media and Entertainment Digital Ad Spend to Pass $6 Billion in 2015
Both the US media and entertainment industries will see double...