Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

Talking Quality Score with Frederick Vallaeys

We’ve been honored to have some amazing guests on PPCPodcast this year. What started out as a fledgling idea, slowly swept over the team. The podcast matured from a dorm-level production grade, to high quality mics, opening music, an incredible roster of industry leaders. While there were many great moments, the interview with Frederick Vallaeys , CEO of Optimyzer , was my absolute favorite... Read More.

Google AdWords Continues 1% Test With 4 Ads at Top of Search Results
For those who haven’t spotted the 4 AdWords ad test in the wild, here is what it looks like...

Google Changes How They Log Search Analytics Data As Of Dec. 14, 2015
Google wrote, “this change may increase the total number of clicks and impressions.”...

Bing Ads Launches Guided Tours In Web Interface
Walk through setting up retargeting lists, automated rules, campaigns settings and more...

Facebook Has Over 350 Publishers Testing Instant Articles Now
Facebook made the announcement that Instant Articles is now available for Android...

LEARN SOMETHING NEW

Paid Search Budgeting For 2016: Estimating Your Best Budgets
An undeniably vital time for each and every single one of us is the deadline for Next Year’s Budget...

How to Build a Better Target Audience for Your Facebook Ads
In this article you’ll discover how to build a target audience for your Facebook ads...

Treat Your Bid Management Like Your Daily Fantasy Players
This bidding strategy can be used on any account successfully, but it is highly recommended for...

Dedicated thank you pages are no longer optional for PPC
Upselling, Smart Pixels, and visitor expectations are a few reasons you should have...

Three ways we failed at B2B PPC in 2015
Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging...

INDUSTRY TRENDS

Coming In 2016: Revenge Of The Demand Marketers
Armed with new tools and data, demand marketers are influencing a marketing shift...

3 Things Black Friday Taught Us About 2016
The 2015 holiday weekend saw several interesting new trends in e-commerce and online marketing...

Google says intent trumps demographics in mobile marketing
Google touts its consumer intent data based on searches as better information for targeted marketing...

4 charts that show how mobile won the holiday season
With the ability to shop for anything, anytime and anywhere, it’s easy to see why...

Millennials Are Embracing Corporate Social Responsibility Campaigns
Four Ways Marketers Can Create Smarter CSR Efforts...