May 20, 2024
AdWords Expands Headlines, 3 Tactics for Mobile Marketers, and More...
AdStage Team 1 minute read
This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.
FOR THE WEEK OF May 03, 2016
What the New Snapchat API Means for Advertisers
Back in January, Digiday reported on Snapchat’s plan to open up an API that would allow AdTech players and brands to execute campaigns, deliver creative, target specific audience segments and measure ad success. In February, we caught wind of Snapchat’s plans to expand the ad platform that closely resembles Facebook’s. This includes such builds as improved ad targeting, visible conversion tracking brand-side, and even the possible introduction of an algorithmic ranked feed... More
IN THE NEWS
IAB Releases Plan to Develop Lean Scoring to Take on Ad Blocking
The goal is to develop algorithms to evaluate who's doing it right...
Callout and Review Extensions Now Available in Bing Ads
Advertisers can now add the extensions at the campaign and ad group levels...
LinkedIn’s Sponsored Content Pivot Helps Ad Revenue Hit $154.1 Million
LinkedIn experienced nearly 80% revenue growth from sponsored content alone...
Google AdWords Expanded Headlines Now Live
New closed beta expands the length of the title and descriptions significantly...
LEARN SOMETHING NEW
7 Reasons Your Instagram Ads Aren’t Converting
Content strategist explains what you might be doing wrong...
4 Key Facebook Trends E-commerce Advertisers Need to Know in 2016
Several trends to help you plan ahead and improve performance...
3 Tactics Mobile Marketers Should Focus on and Why
New research shows that many advertisers still find the channel challenging...
Why RLSA Efforts Should Have Their Own Campaigns
RLSA is an insanely helpful tool and can improve account-wide performance...
INDUSTRY TRENDS
Trend Observation: Branded PPC Ads Getting More Expensive
Have you noticed your brand CPCs increasingly lately? It's not just you...
Article: Breaking into the Brain: How Mobile Brings Brands Closer to Consumers
Mobile devices allow marketers to connect with the pain points of an audience..
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Predictive Analytics Improves Demand Generation in B2B: Study
Studies show predictive analytics improves meeting demand gen objectives...
Do 50% of Adults Really Not Recognize Ads in Search Results?
Around half of adults are unable to recognize ads in Google’s search results...