Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF MARCH 31, 2015

Rack Up Video Views Using Facebook and Twitter Ads

As additional businesses start to dabble in social media, it’s becoming more elusive to capture audience attention. Enter the rise of native video. Video offers a highly engaging and easy to consume medium that works on both desktop and mobile devices alike. It’s become so popular for social networks that according to comScore, Facebook is poised to dethrone the behemoth, YouTube, as the top site for desktop video views just months after its release. Read More...

IN THE NEWS

AdWords Quality Score Bug Fixed, but Paused Campaigns Won't Auto Update
If you noticed Google AdWords quality scores going crazy on Friday, the bug...

Hilton Uses Google Hotel Ads to Entice New Customers
Hilton Hotels is using Google's new ad product, aimed specifically at the...

Bing Ads Ending Support for Bing Ads Editor 10.4 & Older on March 31st
If you are a creature of habit and tend to not download a new version of...

TheFind Tells Partners New Focus Is All About Facebook Product Ads
Facebook is aggressively moving to scale its fledgling Product Ads...

LEARN SOMETHING NEW

How I Would Evaluate A PPC Agency’s Performance If I Were A Client
Here’s how I would think about how to manage the process of hiring a...

5 PPC Testing Myths & Mistakes: How To Avoid Them
Columnist Mona Elesseily has run a lot of landing page tests over the...

Hacking the Google Display Network for Insanely Low CPC
Use these five Google Display Network hacks to achieve the lowest cost...

Gmail Sponsored Promotions: How to Succeed At Direct Response With GSP
As interest surrounding GSP grows, columnist Susan Waldes shares some...

10 Practical Tips For Using Geo-Location To Reach Your Target Audience
Jeans company True Religion needed to promote events and new...

Optimizing Your Brand Performance on Shopping Ads
Utilizing shopping campaign priorities allows us to bid differently on...

Ad Blocking: The Good, the Bad, and the Ugly
How does the emergence of ad-blocking browser plugins and...

How Do You Structure Your Ad Groups?
By now everyone has heard the general consensus on common ad group...

How To Use Historical QS To Diagnose Your Account
It can get really frustrating when you seem to do everything right but...

6 Tips for Making the Most of Dynamic Search Ads
As I mentioned in part 1 of the DSA series, Dynamic Search ads can be...

INDUSTRY TRENDS

Facebook, Twitter To See US Display Revenue Share Rise
Twitter is expected to supplant Yahoo as the third largest seller...

Advertisers Reporting Big Google AdWords Quality Score Declines
There are widespread reports from Google AdWords users that their...

Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019
Forecaster eMarketer has projected that this year mobile ad spending in...