Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF FEBRUARY 10, 2015

Rack Up Video Views Using Facebook and Twitter Ads

As additional businesses start to enter the social networking world, it’s becoming more elusive to capture audience attention. Enter the rise of native video. Video offers a highly engaging and easy to consume medium that works on both desktop and mobile devices alike. Read More...

IN THE NEWS

Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters
Ads (usually) will no longer be re-set and sent back to editorial review when...

Troubleshooting made easier with new Diagnostics tab in Merchant Center
Great product data is at the core of what drives successful Product Listing...

Dimensional weight in Google Merchant Center for accurate shipping rates
When shoppers search for the best deals online, they want to know the full...

3 New Bing Ads Initiatives: Native Ads, Mobile Ad Formats, Remarketing
The company's foray into native advertising will harness intent signals from...

Bing Ads Rolling Out Updates To Quality Score Reporting
Changes are designed to make quality score more informative and easier to...

Priorities for 2015: Simplify the Bing Ads Sign In Page
Here at Bing Ads we’ve been taking a close look at our sign in experience...

Twitter Launches Quick Promote, A Shortcut To Promote Tweets
The streamlined process, aimed at small and medium businesses, gives...

Twitter Will Push Promoted Tweets To Third-Party Apps & Sites
In a move to target its off-Twitter audience, the company announces first...

Adidas is the first major brand to use Twitter's Group DM for marketing
Less than two weeks after rolling out its Group Direct Messages, a marketer...

Google, Microsoft, and Amazon Pay to Unblock Ads
Adblock Plus has been taking money from major tech companies to have...

LEARN SOMETHING NEW

The Differences Between Facebook and Google Ads And When To Use Each
It’s helpful to know the key differences between Google and Facebook Ads...

Volume or Return? – Where to Focus PPC Performance for Your Business
One of the key questions we ask day one is: “What’s the most important...

Geo-Targeting Boosts Paid Search Ad Performance…Or Does It?
Columnist Wesley Young discusses the importance of truly local data in...

Use AdWords Conversion Tracking For (All) Your True Business Goals
AdWords has made many improvements to its conversion tracking...

AdWords Editor 11 – What’s Not to Love? 7 Reasons Why You Will
With Valentine’s Day fast approaching, our hearts turn to – AdWords Editor...

Automate And Manually Change Bids With Excel
You are at an event with old friends, and you (a PPC Specialist) are asked...

Don’t Let Google Shopping Campaigns Trip You Up
This post details a couple of things to keep in mind when building and man...

Take A Walk Down The Conversion Path With Google Analytics
This post will go through different uses for the Top Conversion Paths...

Simplify With The Google Analytics New Display Advertiser Features
Last week, we told you about this sweet new thing in Google Analytics (GA...

How To Transition Between PPC Managers
While transitioning between account managers can be stressful and...

INDUSTRY TRENDS

25% Of Online Super Bowl Ad Views Happened On Facebook
YouTube's share of the video views for Super Bowl commercials drops 20...

Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report
Lack of keyword attribution creates a "blind spot" for search marketers...

Mobile Ad Revenues Don’t Line Up With Traffic Volumes
The state of mobile advertising is one of contrasts and imbalances according...

Fighting Bad Advertising Practices on the Web — 2014 Year in Review
Online advertising helps fund content and businesses on the web, from small...

Google Issues Its 2014 “Bad Ads” Report
Over 43 million ads were disabled for using "Trick to Click" ploys...

How Private Deals, Precampaign Insights Will Drive Programmatic Ad Buying
As the director of programmatic advertising at Microsoft, Esco Strong...

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