This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF March 22, 2016

PPC Tactics for B2B with Melissa Mackey

IN THE NEWS

Twitter celebrates brands and advertisers on its 10th birthday
A look at some of the stand-out Tweets and campaigns from marketers...

Social Extensions. How will you use it?
Bing Ads is testing social extensions and would like to know what you think...

Twitter’s algorithmic timeline now fully rolled out, few opt-outs reported
New timeline reaches all Twitter users, less than 10 percent of users have opted out...

Google Testing Extra White Space in Search Results
Google is running a limited test with extra white space in the search results...

LEARN SOMETHING NEW

Stay Ahead Of The Competition With These Advanced PPC Tactics
Advanced tactics to maintain your visibility in the world of paid search...

The Science of Excel for PPC Marketers: Follow-up and Q&A
Save time, gain insights and budget within your ROI goals, all with Excel...

How to Combat Rising Brand CPC Costs in 4 Steps
How to deal with steadily rising CPC on a core branded terms...

Paid search and social: an introduction to your first steps in digital marketing
There are so many channels in digital marketing, which one do you try first?...

INDUSTRY TRENDS

Why Facebook prefer native over 'valueless' banner ads
Facebook’s recent move could influence the future of the banner ad...

EMarketer Reduces Projection for Twitter Ad Revenue in 2016
Emerging platforms and messaging apps are chewing away at Twitter...

Facebook's new Lift API will let marketers create own metrics tools
Lift API gives third parties access to data to create their own metrics...

Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds
Recent studies reveal marketer's and agency's spending for digital...