Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF JULY 7, 2015

Inflow Chooses AdStage for Automated PPC Rules and Grows Client Revenue by 23%

Based in Denver, Inflow is an inbound agency that provides complete digital marketing services to global clients. One of the world’s largest event management companies chose Inflow to manage its global online advertising efforts across its audiences in Australia, Dubai, Germany, Singapore, United Kingdom and the United States. The paid team is primarily responsible for promoting nearly 1,000 regional conferences annually with Google AdWords, Bing Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Read More...

IN THE NEWS

Bing Becomes AOL’s Default Search & AOL Takes Over Display Ads
In a surprise move, Bing has become the default search engine for AOL...

Bing Ads Ending Content Ads on Microsoft, Yahoo & Partner Sites
If you run content ads on Bing Ads, Bing will stop serving on nearly all...

Another Google PLA Test Targets Low-Priced Products
Google Shopping ads show what percentage lower a product is priced...

Google Testing Price Comparison in Product Listing Ads
Google is pointing out when a specific listing in their Product Listing Ads...

Twitter Launches Ads Companion For Mobile Campaign Management
New tool, unveiled as a test last week, gives advertisers the ability to...

Twitter Updates Audience Insights & Introduces Persona Targeting
New features give advertisers more demographic information about their...

Pinterest Launches Buyable Pins On iPads & iPhones
Currently available only on iOS devices in the U.S., Pinterest says it...

4 Questions PPC Agencies Need To Be Able To Answer
We'll discuss sales questions that continuously pop up and the...

LEARN SOMETHING NEW

Automate And Better Manage Your Budgets With Scripts
Since budgets are relatively limited and fixed in their implementation it is...

Show Google My Business Ratings in Google AdWords Ads
In a change that has been anxiously awaited by many local business...

Keyword Expansion in AdWords: Enable Revenue Growth
Most advertisers will experience growth stagnation on AdWords at some...

6 Things to Watch for When Starting AdWords for Video
If you're thinking about adding video to your PPC strategy, you're...

24/7 Bidding: Going Mobile With 100% More Shopping!
Former Googler Daniel Gilbert has an improved script to let you adjust...

How We Quickly And Profitably Ramped Up Spend
My client needed to increase paid search spend an additional $100K over...

4 Techniques to Turn Yourself Into A PPC Time Management Machine
I've devised 4 tactics that help me manage my accounts as best as...

PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Today we’re going to review the top 7 reasons your ads struggle...

3 Unique Areas To Explore When Hiring A PPC Agency
Choosing the right PPC agency can be a daunting task. Columnist Matt...

Is Your Agency Throwing Out These Red Flags?
When you work with an agency, there are certain things you should...

New Facebook Ads Manager: A Complete Guide
The new Facebook Ads Manager is rolling out globally, and it's slick...

The 7 Hidden Factors of the Most Successful Social Media Ads
I’ve resisted social media advertising for a long time, believing that there...

INDUSTRY TRENDS

Mobile Phones Strengthen Lead for Mobile Video Viewing
Mobile phones continue to expand their share of digital video ad...

Marketers Shaky About Right Media Mix
Achieving the ideal media mix to reach target audiences remains a...

Online vs. Offline Shopping: For College Students, It's All the Same
College students today do not view online and offline as separate...