Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF APRIL 28, 2015

If you’ve ever wanted to run an ad campaign to specific television audiences but didn’t have the multi-million dollar budget to create a commercial and buy the airtime, Twitter can make your ad campaign dreams possible with its TV Targeting. It’s one of the Twitter’s more unique features when compared to the ad offerings of other networks in the space. Read More...

IN THE NEWS

Big News for Bing Shopping
Bing Ads announced that a Shopping Campaigns beta will run for a...

Bing Ads Testing No Background & Ads Tag on Bing Search Results
I noticed a test that Bing Ads is currently running in the Bing Search...

Bing Ads Testing “Official Site” Tag to Ads in Search Results
I spotted a new change that Bing Ads is currently testing that are...

Google Profits Rise as Ad Revenues Increase
Google reported a 4 percent increase in profits for Q1, driven by...

Google: Lower CPCs Are Because Of YouTube, Not Mobile Search
TrueView ads on video site blamed for lower aggregate CPCs. The...

AdWords' Search Funnels (aka Attribution) Become More Accessible
Attribution is a great tool to keep close by when optimizing and especially...

Google Testing Mobile Friendly Tag in AdWords Ads
Google is testing adding a “Mobile-Friendly” tag onto the front of the...

Spotted: Mobile Friendly Tag Showing For AdWords Ads
Thanks to a AdWords test spotted in the wild both organic search marketer...

Facebook Releases Free Training Resources for Marketers
Late last year, I started hearing rumblings that Facebook was working on a...

Yahoo Bolsters Video Ad Offerings With Native Video & App Install Ad Units
Yahoo, already a leader in video, is bringing a new set of ad units to video...

LEARN SOMETHING NEW

5 Essential Tips to Consider before Boosting a Facebook Post
It should come as no surprise to marketers that organic reach for...

Facebook Custom Audiences – Targeting Those Who Know You Best
In seeking out new sources of leads beyond traditional search engines I...

Using Google Analytics To Track PPC Content Performance
Content marketing is all the rage these days. I probably see 5 or more...

Utilize PPC To Fill Other Marketing Funnels
Paid search provides a great opportunity to fill other marketing funnels...

How To Go About Adding To Your PPC Mix
We’ll discuss a few different scenarios for creating the right PPC market...

The Hierarchy of PPC Account Realization
It won’t be a perfect analog but developing a PPC framework allows for...

How To Drive Phone Conversions With PPC
You're using PPC ads to drive online sales, but what about phone calls...

Using PPC Marketing to Make Content Go Viral: Here’s How It Works
Still spending hours upon hours pitching journalists and influencers the...

When You Should Charge For PPC Audits; AKA How To Land A New Client
This post will go through the ins and outs of offering paid audits and...

Using Top vs Other Rather Than Average Position for Bidding
It seems as though Average Position has been proven to be a mislead...

My Top 10 Favorite Paid Search Tools
I have compiled a list of my favorite paid search tools. Some have saved...

How Mobilegeddon Impacts Paid Search
If your clients don't have mobile sites, or the mobile versions are lacking...

INDUSTRY TRENDS

Digital Ad Spend Hits New $49.5 Billion High In 2014
Digital advertising spend set a new record in 2014, according to the...

Search was 50% Of Digital Ad Spend In 2014, Desktop Bigger Than Mobile
Search was $24.6 billion of digital ad spend last year. Desktop outpaced...

IAB: Search Led Ad Spend in 2014
Search led ad format spend, while mobile continued its steady growth...

A Shift to Shopping Ads
Retailers are jumping on board with Google's shopping ads. here's...

10% of Local Businesses Have Purchased Twitter Ads
Twitter launched automated ad buying for small- to medium-size...

33% of Small Business Owners Advertise on Facebook
While the ROI on social media has traditionally been hard to monitor...