May 20, 2024
Call From Facebook Newsfeed Ads, Search Marketing Tips, Tutorials Explode on YouTube, & More...
AdStage Team 2 minute read
Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.
FOR THE WEEK OF MAY 19, 2015
These days, the competition for paid search advertising is fierce. If you’re not continuously optimizing your campaigns, it’s difficult to stay at the top. Throwing more money on your bids won’t help – you’re going to need to take some serious care of your campaigns in order to nurse them back to health.
Are you seeing a slow decline in click-through rate (CTR) or a steady increase in cost-per-acquisition (CPA)? Your campaign problems might be the result of several different factors. In the post, you’ll learn what optimization strategies you can apply with AdWords to nurture your paid search campaigns back to health. Read More...
IN THE NEWS
Facebook Now Lets People Call Businesses From News Feed Ads
The social network adds "Call Now" and "Get Directions" buttons as part...
Zuckerberg To SMBs: Facebook Pages areBest Way To Reach Consumers
Despite reduced organic reach, he says, Facebook Pages remain strong...
Google to Add Buy Buttons in Sponsored Mobile Search Results
Google is going to hop on the buy button bandwagon, but will the tech...
AdWords Editor 11 adds Support for Labels, Call-Only Ads, Ugraded URLs
Some new (and not so new) features get functionality in Editor 11.1...
Bing Ads' Campaign Planner Offers Insights into Competitors' Campaigns
New on the Bing Ads user interface is the its Campaign Planner...
Verizon To Buy AOL for Over $4B, Extend Into Digital Advertising, Video
As you’re already aware, Verizon Communications is buying AOL...
LEARN SOMETHING NEW
Bidding & Optimization Strategies to Improve Your Search Marketing Results
Looking to restructure your PPC Account? Restructuring can seem like a...
Nurture Social Paid Search Traffic With Remarketing
Remarketing is the link between engaging content and turning social...
Keywords on Mobile: Not Comparable to Desktop
Now that mobile search has overtaken desktop, it's important to...
Using Bid Simulations And Estimates More Effectively
Did you know you can create tracking URLs for Google Analytics, even if...
How to Create Tracking URLs for Google Analytics
Did you know you can create tracking URLs for Google Analytics, even if...
4 ways to stay ahead of the AdWords mobile curve
In 2014, mobile queries within Google Search surpassed desktop searches...
Give Yourself A Grade In AdWords
Columnist Frederick Vallaeys shares his favorite tools and methods...
Google Adwords Time Machine: Change History in the Grid
We make changes to our Google Adwords account multiple times a...
7 Best Practices For Any PPC Account Restructure
Looking to restructure your PPC Account? Restructuring can seem like a...
The Greatest PPC Excel Function You’ve Never Heard Of
A little while ago, I wrote about the importance of understanding...
How To Build A Customer-Centric Keyword Strategy
Columnist Casie Gillette explains how to tap into the questions...
4 Tips To Better Diagnose Your Display Network Performance
A mixed strategy of in-depth cleaning and optimization, sustained...
Social Media Advertising Tips for Beginners
Social media advertising presents many exciting opportunities for...
Taking Flight in 140 Characters or Less: Twitter Advertising 101
Twitter advertising can be a great way to increase your follower base and...
INDUSTRY TRENDS
Millennial-Mobile “How-To” Searches Explode On YouTube
Google says that “how-to” searches on YouTube have grown 70...
Jet-Setting Millennials Turn to Mobile for Research
While desktop still leads for travel research among millennials, a large...
What Mobile Millennials Want: Structure Without Obligation
We’re all so busy these days. If it’s not work, it’s drinks with old...
Despite Concerns, Interest in Mobile Audience Targeting Rises
Last year, marketers gave mobile ad targeting average grades for...
Facebook Engagement Surges Year Over Year For Top Brands
Total engagement for Interbrand 100 company Pages is up 43% year...