May 20, 2024
Conversion Reporting Updates in AdWords, Effective Audiences for Beginner Facebook Advertisers, Agencies Question ROI on Video Ads, and More...
AdStage Team 2 minute read
This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.
FOR THE WEEK OF SEPTEMBER 15, 2015
Make the Most of Twitter Lead Generation Cards
About two years ago, Twitter introduced Lead Generation Cards, which allow marketers to obtain email addresses and other personal info from users who want to take advantage of their offers in promoted tweets. The value of lead generation cards lies in the ability for Twitter users to signup in the tweet itself, removing the additional steps of visiting a landing page and filling out a form. According to Twitter’s research, they decrease your average cost per click (CPC) while increasing number of clickthroughs. Read More...
IN THE NEWS
AdWords Changes The Definition Of Conversions For Reporting & Columns
Conversions are a-changing. In mid-October AdWords will be changing...
Google Adds Ad Injector Filter In DoubleClick Bid Manager
In fight against ad injectors, Google says it has blacklisted 1.4 percent of...
AdWords: Now Catering to Multi-Channel Advertisers
Recent upgrades to Google AdWords allows the platform to generate...
Google AdWords Rolls Out Structured Snippets
Here's how Google AdWord's new ad extension, structured snippets, can...
Google AdWords Adds a New Feature: The Drag-And-Drop Report Editor
This week Google began rolling out the Drag-And-Drop Report Editor...
Bing Ads Launches Keyword Planner Tool In All US Accounts
They updated keyword research tool also offers bid and budget...
Bing Ads Releases New Ad Extensions
This explains the functionality of the upcoming ad extensions for Bing...
Yahoo Places Obtrusive Ads in Middle of Local Knowledge Panels
When someone searches for your business on Yahoo, Yahoo serves up...
Instagram Has Arrived As A Haven For Ad Dollars
A global expansion, 30 second ads, and the self-serve Facebook ad...
LEARN SOMETHING NEW
3 Effective Audiences For Facebook Ad Beginners
New to Facebook and looking to find new customers? Check out this...
How to Improve Your Facebook Ads With Customer Reviews
Do you use Facebook advertising? Have you considered incorporating...
5 Tips for Optimising Facebook Ads Campaigns
Blogging about something you’re passionate about? chances are there...
Facebook Website Custom Audiences: A Definitive Guide for Remarketing
Those who have the most success with Facebook ads have mastered...
Google AdWords Tips: Review Extensions
Not long ago, advertisers who wanted to use a testimonial in their ads...
A Small Business Owner’s Guide to Quality Score
Paid search advertising is a great way to target narrowly a specific...
Find Your True Competition In PPC With “Rank Above Share”
In an Auction Insights report, there are six statistics given to you...
7 Top Tips For Measuring Your PPC Accounts
If you have used AdWords you will probably have discovered that it can...
The 4 Stages Of Learning PPC
As my last blog post on PPC Hero as a Hanapin Marketing employee, I'd...
4 Ways to Drive Higher Conversion Rates in PPC
Every marketer wants higher conversion rates, but conventional wisdom...
Resurrecting Your PPC Account’s Glory Days
I’ve noticed a trend recently when talking with potential clients. The days...
Top 10 PPC Lessons I Learned from Motorhead
I love Search Marketing and I read a ton of articles on the subject...
INDUSTRY TRENDS
Agencies Wonder About Video Ad ROI
More than half of ad agencies are focusing at least some of their clients...
Video Ad Report: Majority of Super Bowl Ads Watched Online This Year
Unruly survey shows 51% of people who viewed a Super Bowl XLIX ad...
Top 10 YouTube Video Ads In August
Last month's top ten video ads generated a combined 73,190,366 views...
The Growing Appeal of Native Advertising in 2015
Yahoo!’s updated deal with Microsoft to allow Yahoo! to syphon off more...
Programmatic Buyers, Sellers Disagree on What's Valuable
Are you on the buy side or sell side of the programmatic equation? How...